Solo PR Pro

DECEMBER 15, 2020

Being on my own since 2015, I needed to assign someone to cover for me AND to let clients know who to call during my time off. Considerations to keep in mind when choosing your person: select someone whose ethics, client service mantra and skills match your own. This is the time to make your wishes known, and write them down.

Crisis 66

Crisis Insurance Insurance Banking 66

The Stalwart Blog

JANUARY 28, 2016

Current position — Google, Retail Marketing Team. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers. I support our marketing initiatives across North America retail for Google products. Kalyca Becktel , Stalwart summer/fall 2015 intern. Absolutely love it!

Internal 60

Internal International Retail Ethics 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 191

Marketing Content Marketing Data Social Media 191

Deirdre Breakenridge

OCTOBER 20, 2015

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Beyond PR

JUNE 14, 2018

In 2015 his firm, Argyle Public Relations, rebranded to “Argyle Public Relationships” — a subtle but significant shift in emphasizing how he and his team are not only fluent in digital channels but in connecting with media and other stakeholders in a way that delivers results for clients. Argyle didn’t just change its name, of course.

Pitching 45

Pitching Content Marketing Ethics Course 45

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? Ethically ambiguous? With marketing to adults, the line is blurry - and it should be. Source: Forbes ). asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program.

Sports 0

Sports Leadership Internal International 0

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. About Barbara Rozgonyi: WIRED Social Selling Expert and Motivating Marketing Speaker.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. They are still in the foothills – but by focussing on America they are concentrating on the largest and most affluent advertising market in the world.

Instagram 60

Instagram Brand Branding Publicity 60

Norton's Notes

AUGUST 19, 2015

As I honed my writing skills for the blogosphere, I got the feeling of what it takes to be a regular writer on a subject that you love for the fun of it. Fast forward to 2015 and every agency on the planet seems to have a company blog with many individuals having their own place to share their content. Is this ethical and correct?

Blogging 28

Blogging Writing Advertising Advertising 28

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Jay Baer (@jaybaer) August 19, 2015. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.”

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Contently - Strategy

APRIL 14, 2021

a search marketing agency. We’ve all heard the stories where someone is searching for medical advice, and then starts seeing marketing about that condition.” Whether change becomes permanent depends on consumer and market acceptance.” ” What will change for individual users.

Privacy 124

Privacy Google Advertising Advertising 124

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. The recruitment market is tough. I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. The recruitment market is tough. Looking properly at the way impact is felt across the marketing and comms mix.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week.

Sports 81

Sports Agency Industry Creativity 81

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Like most of the reporting I bumped into during the writing of this post, I agree that some #PRDiversity progress has been made in the past few years. Godwin (@storyhungry) June 25, 2015. ” ~ Global Alliance.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 92

Social Media Marketing Media Creativity 92

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2).

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Read up on clients, write incredible releases and pitches and communicate with ease.

Groups 60

Groups Internal International Conference 60

Flatiron Communications

JANUARY 12, 2017

I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years. The Writings on The Wall : Fake News & Its Threat to Democracy (November 2016). Content Marketing Is So Last Year (January 2016). JayZ’s Media Orchestration (May 2015).

Journalism 28

Journalism Guidelines Government Training 28