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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 146
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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Wishful thinking?

Trends 135
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 211
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The Top 50 Social Media Influencers on Twitter

Cision

. — David Armano (@armano) August 14, 2015. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Jay Baer (@jaybaer) August 19, 2015. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.”

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Web Ad Blocking – is it Ethical?

PRSay

It is estimated that publishers have lost $22 billion in 2015 because of Ad blocking. Is ad-blocking ethical? The ethical issue here fits in the category of a “right” versus ‘right” dilemma, a conflict of legitimate values. Emmanuel Tchividjian is a senior vice president and chief ethics officer at Ruder Finn, Inc.

Ethics 60
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Widening the Aperture of Diversity to Include People With Disabilities

PRSay

I’m writing this blog post from an office adapted for a person with severe vision loss. I’ll never forget the day in 2015 when PRSA honored me with its PR Professional of the Year award because of the stand I had taken for government ethics. This year’s theme is “Transforming the Landscape.”

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USA Today’s Tips for Pitching to Get News Coverage

Cision

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. The question they always come back to when writing a story is, what is going to resonate with my readers? — Robert Udowitz (@RUdowitz) June 10, 2015.

Pitching 120