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2015 State of the News Media Report

The Proactive Report

Pew Research released their 2015 State of the Media report this week. Podcast listening is on the rise , which could breathe new life into audio journalism. NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data. The percentage listening in 2015 was up two points over 2014 levels (15%).

Report 100
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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

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How OhioHealth increased their newsroom coverage by 889% in one year

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Mark Hopkins : With our old newsroom there was a total of 11,588 hits in 2015.

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Seriality (Context Matters)

Doctor Spin

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. 2015, June 11). M/C Journal, 17, 110.

Groups 52
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Pivoting East: How China’s Economy Influences Global Business Strategy

Stern + Associates

A leading expert on the reform and expansion of Chinese capitalism and its interaction with the rest of the world, Rithmire offers leaders vital knowledge about the multifaceted intertwining of politics, the economy and international affairs in the global market.

Strategy 118
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Leveraging your digital assets: 3 brands achieving great results with their online newsroom

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website.

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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) “A1: Long twisty road to journalism, eventually. In line with our June theme (content!