Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. 2015 was the year for thousands of brands to find a solution that could immediately prove positive results — that solution was Kiip. . billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

MaccaPR

JULY 13, 2017

What was your most memorable new business pitch experience? “I I could tell the pitch went well, you could feel the chemistry in the room. I remember when we completed a two and a half hour long new business presentation in Iowa for Maytag, which is now owned by Whirlpool.

Agency 97

Agency Interviews Film Advertising 97

MaccaPR

JUNE 28, 2016

Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. It can help them focus, recall important corporate information to relay during the interview, and even make better decisions about how to respond to unexpected questions. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

Presspage

SEPTEMBER 5, 2017

Mark Hopkins : With our old newsroom there was a total of 11,588 hits in 2015. Our team was doing all the traditional things that media teams do – pitching stories and writing news releases. So we started talking about developing our own content and videos while still pitching our stories. ” We didn't know.

Healthcare 137

Healthcare Journalism Local System 137

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Pitching Via Twitter. Don’t pitch them right away. How do Journalists use Twitter?

Twitter 100

Twitter Media Relations How To Media 100

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. What advice do you have for PR people that want to pitch you?

Automotive 77

Automotive Meeting Report Insurance 77

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. That kind of PR pitching reveals a shot-gun approach. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". July 2015 issue !". That name sound familiar?

Interviews 48

Interviews Radio Journalism Newspapers 48

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 211

Writing Communications Marketing B2B 211

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Social Media 43

5W PR

APRIL 8, 2021

If you do this, you just might get a phone call that requests an interview. To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. No Sales Pitch. They give you only a limited amount of time before their impact becomes old news. Newsworthy. Be Wise.

Engineering 128

Engineering Writing Social Media Report 128

Bianchi Biz Blog

NOVEMBER 14, 2022

I’ve been a Wards since 2015. What advice do you have for PR people that want to pitch you? Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches. Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches.

Automotive 81

Automotive Engineering System Media 81

Presspage

SEPTEMBER 26, 2017

Then somebody in the media team might even be thinking of pitching it, and those three teams not realizing that those things were going on. NOTE: This is part 2 of 2 of our interview with OhioHealth. Mark: And so Missy founded a Content Council that we’ve been doing for a couple of years now. You can read part 1 here.)

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Mora Communications

MAY 7, 2015

I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. Don’t pitch ideas, pitch stories. If you don’t have a story, don’t pitch. And, before you start, know who you’re pitching. Copyright © Mora Communications 2015. Not by a long shot.

Social Media 49

Social Media Newspapers Media Pitching 49

MaccaPR

MAY 23, 2016

November 3, 2015. While all three women differed on what they and their respective outlets look for from PR people, these key points stuck out: Get to the Point – Pitches to journalists should be pithy, short, and include links to more information. As promised: Health Cmsr Chen's flu shot "Selfie with a smile!" a decline in X).

Conference 80

Conference Healthcare Marketing Crisis 80

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. So why am I telling you to pitch the national press? As to your first point, that you don’t have a story that could interest the national media: why not? What makes your story different, unique?

Media 49

Media Local Insurance Insurance 49

Bianchi Biz Blog

JANUARY 9, 2023

Probably the most fun I ever had was driving the 2015 Aston Martin Vanquish and Rapide S in Scotland. What advice do you have for PR people that want to pitch you? That said, just be prepared to talk about why the product or advancement your pitching is a benefit to human beings. None of it was uplifting.

Automotive 73

Automotive Groups Meeting Technology 73

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 5) March 23, 2015: Viralheat.

Technology 14

Technology Company Software Marketing 14

Bianchi Biz Blog

OCTOBER 24, 2022

During that time, I attended journalism school, then worked for community newspapers and websites covering local news in Fairfield County, Connecticut (the New York City area), before starting my first job in B2B journalism at FleetOwner in 2015. What advice do you have for PR people that want to pitch you?

Meeting 59

Meeting Automotive Transportation Media 59

Bianchi Biz Blog

NOVEMBER 12, 2021

I’ve been in professional journalism covering the auto industry since 2015, working for Automotive News and Automotive News Canada in various roles. What advice do you have for PR people that want to pitch you? Make sure you know why you’re pitching a story to a specific outlet.

Automotive 52

Automotive Meeting Report Media 52

MaccaPR

MARCH 18, 2015

This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015. In a past MaccaPR interview with content marketing guru Joe Pulizzi , we discussed that a content marketing department can actually create another silo. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

FEBRUARY 25, 2015

A photo posted by Maccabee Public Relations (@maccabeepr) on Feb 25, 2015 at 6:08am PST. I remember being shocked years ago when the Star Tribune sent a reporter to cover a “Junkyard Pilates” class that our PR agency client was offering – she put away her notebook and took out a camera to shoot a video interview. www.maccapr.com.

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

Buzzstream

MARCH 26, 2025

Then 2013 to 2015, I was, my tactics were still very sketchy, but they got a little bit cleaner. And then 2015 I actually got nailed because of my link building behaviors. So we’ll probably exchange brand equity between us in this interview, right? And so one back then. And that’s a win-win. That’s it.

Branding 62

Branding Brand SEO Data 62

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Flatiron Communications

NOVEMBER 5, 2015

Peter Himler (@PeterHimler) November 4, 2015. When this attendee was able to get a decent signal – like when Reuters’ global tech editor Jonathan Weber interviewed Tim Kendall, Pinterest’s chief monetization officer – some great info emerged. Peter Himler (@PeterHimler) November 4, 2015.

Web 28

Web Pinterest Facebook Corporate 28

MaccaPR

DECEMBER 1, 2015

percent of men and women in the Twin Cities ad industry are people of color, according to a 2015 survey, Yet 22 percent of Minneapolis/St. In a recent interview, you talked about how the ad industry must break out of traditional modes of hiring, which tend to be network-based. Paul residents are minorities.

Marketing 48

Marketing Advertising Advertising Agency 48

Norton's Notes

AUGUST 19, 2015

Fast forward to 2015 and every agency on the planet seems to have a company blog with many individuals having their own place to share their content. Blogger relations used to be about providing useful content to people, by writing personalised pitches and making sure your content was particularly interesting to that blogger.

Blogging 28

Blogging Writing Advertising Advertising 28

Frederik Vincx

DECEMBER 11, 2015

Raf recently also got interviewed about this in the Wag The Dog Podcast. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Assemble a diverse project team.

How To 60

How To Software System Employee 60

Flatiron Communications

JANUARY 14, 2015

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.”

Media 28

Media Journalism Social Media Mobile 28

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions.

Conference 36

Conference Journalism Web Comparison 36

Rock the Status Quo

FEBRUARY 19, 2015

Your pitch worked! The interview! What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? Always, always, always run through preparation basics for every single media interview. Always, always, always run through preparation basics for every single media interview.

Interviews 100

Interviews How To Media Media Training 100

ImPRessions - Crenshaw Communications

NOVEMBER 10, 2016

While this type of stunt is cheesy and dishonest, there is and always will be a place for fun, pithy PR stunts, like Lyft’s offer of Delorean trips to ride the “Back To The Future” craze on October 21, 2015. Anyone who has worked in public relations knows the tension created by a live broadcast interview.

Film 236

Film Interviews Ethics Journalism 236

Buzzstream

MARCH 18, 2025

Getting links without needing to pitch anything is the dream. Bonus Tip: Provide Regional Data Although this isnt always available, adding regional data to a post greatly increases the ability to pitch for links and get the content ranking quickly. Next, I focus on the pitch. And theres a big reason why: it works.

Transportation 62

Transportation How To Survey Data 62

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: A simple way to get your story or product picked up by the media, is pitching something that is valuable to that particular media outlet’s audience and paying attention to that particular news outlet and what they cover. Doing a bit of research before you pitch a story can help make it easier to get the YES.

Hotels 130

Hotels Pitching Fashion Travel 130

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. In Spring 2015, her passions for food and travel led her to study abroad in Barcelona, and she hopes to return one day. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Internal International Leadership 0