MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". July 2015 issue !".

Interviews 48

Interviews Radio Journalism Newspapers 48

Mark My Words

FEBRUARY 15, 2021

Mashed When Nadiya Hussain won The Great British Bake Off, in the words of the Radio Times, “She became a household name when she reduced Mary Berry – and millions of viewers – to tears.” This reflected a new attitude towards her mental health issues which she opened about further as she appeared more and more in interviews.

Television 60

Television Radio Travel Report 60

Mora Communications

MAY 7, 2015

I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on. Copyright © Mora Communications 2015.

Social Media 49

Social Media Newspapers Media Pitching 49

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.”

Twitter 75

Twitter Report Journalism Video 75

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Critical Mention

APRIL 26, 2017

We left an AM radio station in Syracuse that had been the “Voice of the Orange” for over 50 years. In 2015 the university was slapped with one of the toughest punishments college sports has ever seen due to a decade’s worth of improprieties within the athletic department. There was a public outcry.

Sports 60

Sports International Internal Enterprise 60

MaccaPR

JUNE 1, 2016

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. This shift was all about disintermediation: the removal of a brokering entity between producers and consumers. The speed of technological advancement continues to drive rapid change across many vertical markets.

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. Maybe you heard a Harvard academic citing them on US radio. The piece goes on to interview a psychologist who “studies attention in drivers and witnesses to crime.”

Biotechnology 87

Biotechnology Study Survey Radio 87

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Check that you still have an inclusive culture.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Flatiron Communications

MAY 20, 2015

My test questions contrasted with Google’s (in)famous open-ended job interview questions , e.g., “How many piano tuners are there in Chicago” or “How much does the Empire State Building weigh?” Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. KNX Radio __.

Journalism 28

Journalism Radio Report Advertising 28

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event. Lost opportunity or near miss angering a vocal celebrity?”.

Marketing 78

Marketing Viral Consumer Branding 78

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. She was hired by Edelman in San Francisco and will start her PR career there this summer. .

Sports 0

Sports Internal International Leadership 0

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event. Lost opportunity or near miss angering a vocal celebrity?”.

Marketing 48

Marketing Viral Consumer Branding 48

Mark My Words

APRIL 21, 2017

We are unlikely to see the heady excesses of the 2015 campaign period- from pumped up Cam to the spectacular blunder of Ed Stone. In analysing how it is Labour’s 2015 message didn’t resonant as powerfully as hoped US strategist David Axelrod summarised the party’s pitch as ‘vote for us and get a washing machine’.

Comparison 60

Comparison Radio Retail Interviews 60