Cision

OCTOBER 4, 2017

Multimedia is a crucial component to impactful modern-day journalism. A 2015 study by PR Newswire found that less than half (42 percent) of all press releases included multimedia elements, and of the top 100 most successful releases, 68 included multimedia assets. Better understand efficacy. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Cision

OCTOBER 7, 2015

All numbers were pulled October 7, 2015. Farm Journal – 47,113. — Farm Journal (@FarmJournal) October 6, 2015. — Organic Trade (@OrganicTrade) October 6, 2015. — AgriNews (@AgNews) October 7, 2015. — Modern Farmer (@ModFarm) October 7, 2015. Secrets of #rice unlocked?

Agriculture 120

Agriculture Twitter Journalism Report 120

Cision

AUGUST 7, 2015

Cision’s 2015 Global Social Journalism Study sheds light on the impact of social media on the role of journalists, analyzing data gathered from over 3,000 journalists and media professionals from 11 countries. Here are four ways social media has transformed journalism: 1. There’s a new information landscape.

Social Media 120

Social Media Journalism Media Study 120

Cision

AUGUST 13, 2015

By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. Want to learn all of the key findings on social journalism? Get Cision’s “ 2015 Global Social Journalism Study ” today!

Social Media 120

Social Media Journalism Media Study 120

Ishmael's Corner

FEBRUARY 14, 2017

The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Some of these folks are extraordinary. Most fall somewhere in between.

Journalism 64

Journalism Storytelling Communications Publicity 64

Deirdre Breakenridge

APRIL 13, 2015

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. And they expect to use “much more” in the next year.

Video 150

Video Trends Radio Newspapers 150

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. After taking hits for being “journo unfriendly, Uber goes on the offensive starting a scholarship fund to help high school seniors pursue their collegiate studies in journalism. Jeff Jarvis is not amused.

Transportation 60

Transportation Journalism Google Employee 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Traditional journalism’s inherent benefits should always be considered when engaging in a content marketing tactic. Credibility.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Now in its 14th year, the report is one of the best indicators of the health of the news media industry.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

MAY 17, 2016

Cision’s 2016 State of the Media Report found that journalists saw multimedia journalism and video- and image-based content as two of the most important trends of 2015. Your audience doesn’t want to read lengthy text – and neither do journalists. Journalists are pressured to provide multimedia stories just as much as you are.

Survey 180

Survey Infographics Meeting Video 180

Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. Journalism isn’t dead. Journalism just continues to evolve. What do you see on the road ahead in 2015? Behind the Scenes.

Marketing 60

Marketing SEO Advertising Advertising 60

Cision

APRIL 24, 2015

Industry stories we’ve been following the week of Earth Day: The Big News: Comcast has officially exited the proposed acquisition of Time Warner Cable due to anti-trust concerns from the Department of Justice ( Capital ); 2015 Pulitzer Prize winners were announced ( TalkingBiz News ), two of whom have left journalism for PR gigs ( Columbia (..)

Media 120

Media Radio Journalism Newspapers 120

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Click here to get the free Social Journalism Study now! Here are five of the report’s findings on social media’s role in journalism: 1.

Social Media 120

Social Media Privacy Journalism Media 120

Cision

MARCH 3, 2016

The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve. More than half of journalists use social to source stories. Periscope launching to join the ranks of Meerkat and Stream.

Infographics 120

Infographics Media Journalism Survey 120

PRSay

SEPTEMBER 1, 2017

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”. 2009; Ragas, Uysal & Culp, 2015).

Ethics 145

Ethics Public Affairs Journalism Leadership 145

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MARCH 29, 2016

CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. Leslie Nicol of CIN and Maine Desk (2015) offers a pretty innovative way to do this: with your subscriber list. Tom Gable of Gable PR (2015) points out an overlooked aspect of press releases: the boilerplate. ” 4. Boilerplate.

Retail 120

Retail Pitching Print Writing 120

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. 2015, June 11). M/C Journal, 17, 110. 2015, June 11). [link] Seriality is a key concept in understanding the constancy and transformation of identity, particularly in public presentations of the self and its online manifestations. Seriality and Persona.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Liz Sabatiuk (@mobilia5) August 27, 2015. xpotomac15 — Jon-Mikel Bailey (@JonMikelBailey) August 27, 2015. Carrie Hane Dennison (@carriehd) August 27, 2015. Create Many Versions.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Mark Hopkins : With our old newsroom there was a total of 11,588 hits in 2015.

Healthcare 137

Healthcare Journalism Local System 137

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Although this happened in 2015, the two (actors Jeffrey Dean Morgan and Paul Rudd ) are so modest and low-key it really wasn’t reported anywhere til this year. We have seen the future and it is “constructive journalism.” Makes you want to plan a trip right now. Negan and Ant-Man save small-town candy store?

Construction 120

Construction Journalism Tourism Local 120

Cision

SEPTEMBER 28, 2015

” – Journal of Advertising Research 3. Health Business Elite, EBSCOhost (accessed September 25, 2015). Health Business Elite, EBSCOhost (accessed September 25, 2015). ” Journal Of Advertising Research 55, no. ” Journal Of Advertising Research 55, no. Interaction.” 3 Fulgoni, Gian M.,

Marketing 120

Marketing Groups Journalism Social Media 120

prTini

JULY 27, 2015

According to Cision’s 2015 Social Journalism Study , that answer is yes: 58% of U.S. The post Infographic: Cision’s 2015 Social Journalism Study appeared first on prTini. Are PR pros pitching journalists the way they prefer? Even if they weren’t, we’d still share this. Helpful insights and perspective!).

Infographics 28

Infographics Journalism Study Pitching 28

ImPRessions - Crenshaw Communications

JULY 18, 2018

On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros. We also include the reporter’s three most recent and relevant articles and their Twitter handles, offering a glimpse into the style and beat of the journalists.

Interviews 136

Interviews Construction Report Journalism 136

Stephen Waddington

JUNE 13, 2019

Trust in the news has fallen 11% since 2015. It’s an open model of journalism is which readers and the communities on which it reports are invited into the newsroom More publishers are getting involved in audio. Methodology The study was commissioned by the Reuters Institute for the Study of Journalism.

Print 115

Print Media Newspapers Local 115

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. — Robert Udowitz (@RUdowitz) June 10, 2015. Audrey Huang (@DrAudreyHuang) June 10, 2015. Q: What’s the biggest thing you need from PR pros?

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. The dependent variable in this case is your writing, the independent variable whom you are pitching. Here are three tips to help you master the chemistry of successful pitching. Go to Social for Small Talk.

Pitching 120

Pitching Report Social Media Measurement 120

Flack's Revenge

MARCH 12, 2015

Mathew Ingram (@mathewi) March 10, 2015. Stacey Higginbotham (@gigastacey) March 10, 2015. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. We tried our best, but it wasn’t enough. And the company.

B2B 120

B2B Trade Shows Enterprise Banking 120

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) “A1: Long twisty road to journalism, eventually. In line with our June theme (content!

Measurement 40

Measurement Journalism Video Community 40

Cision

FEBRUARY 16, 2016

respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Cision

JANUARY 22, 2016

According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. You know you have a lot of industry knowledge, but reporters don’t. Your content can prove to them how informed and experienced your brand is in your specific field.

Media 120

Media Infographics Reputation Study 120

Cision

SEPTEMBER 17, 2015

According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Pitching to media professionals and influencers is a delicate process. What works for one may not work for another, so tread carefully with your story.

Pitching 120

Pitching Study Measurement Journalism 120

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. Quantum Solace.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Learn how to build a brand journalism program with Cision’s free white paper! Here’s another 2015 trend on the list. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52