Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Click here to get the free Social Journalism Study now! Here are five of the report’s findings on social media’s role in journalism: 1.

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Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Looking to pitch traditional media outlets? These advantages allow traditional media to do what online media simply cannot. Credibility. Geographic Specificity.

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Cision

MARCH 29, 2016

CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. ” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals. ” 4. Boilerplate. Eichner, J.

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Cision

JANUARY 30, 2016

Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. Follow these tips for pitching reporters on their top four preferred contact methods. Don’t wing your verbal pitches.

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Media Pitching Social Media Report 120

Cision

SEPTEMBER 17, 2015

Pitching to media professionals and influencers is a delicate process. According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Your pitch should be well-structured with a strong headline and concise copy. Measuring.

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Cision

FEBRUARY 16, 2016

respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. Approximately 29 percent of U.S.

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Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Mark Hopkins : With our old newsroom there was a total of 11,588 hits in 2015.

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Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

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Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. billion in 2015. . billion in 2015. . billion in 2014 to 6.3

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Pinterest Mobile Pitching Social Media 120

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Purporting otherwise is going to keep the Bad Pitch Blog very busy. By Seedepth. Journalists still matter.

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Cision

NOVEMBER 3, 2015

Pitch reporters and influencers. When pitching, it’s important to be clear and concise. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. Follow these four strategies to get the most out of your brand’s news: 1. Get to the point straight away.

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Social Media Pitching Writing Report 120

Cision

FEBRUARY 11, 2016

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. How can you stand out? Want inspiration? PricewaterhouseCoopers.

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How To Media Employee Policies 120

Cision

JANUARY 22, 2016

Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. It Establishes Your Expertise.

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Media Infographics Reputation Study 120

Cision

JULY 30, 2015

Want to know how to pitch your press release to journalists? View our 2015 Social Journalism Study today! By establishing goals for your press releases, you can assess how well they’re working in your overall strategy, and make changes to get better results. Images: Yusmar Yahaya , freeparking , desi (Creative Commons).

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Journalism Analytics Creativity Pitching 120

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see.

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Newspapers Print Mobile Pitching 120

prTini

JULY 27, 2015

Are PR pros pitching journalists the way they prefer? According to Cision’s 2015 Social Journalism Study , that answer is yes: 58% of U.S. In addition, PR pros are now contacting journalists using the methods they actually prefer, with 23% pitching stories on social platforms — in line with reporters’ preferences.

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Infographics Journalism Study Pitching 28

Sword and the Script

APRIL 6, 2021

In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. Cision acquired PR Newswire in 2015 for $841 million. Vetted co-founder and CEO Jon Amar also owns a PR consultancy. PR tech mentions.

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Media SEO Analytics Analysis 109

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. How long have you been in journalism and how did you get started? My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly.

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Report Meeting Automotive Media 83

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Pitching Via Twitter. Don’t pitch them right away. When you have a relevant story angle to pitch 140 characters will probably not do the story justice. Now write a killer pitch in less than 100 characters.

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Twitter Media Relations How To Media 100

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News. What advice do you have for PR people that want to pitch you?

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Automotive Meeting Report Insurance 77

Communications Conversations

NOVEMBER 12, 2020

But journalism does addict you to quick results and to working alone. I returned to Minnesota PRSA in 2015 to pursue accreditation (APR) to give me an edge in pitching clients as a solopreneur again. And, what advice would you share with media members who are thinking about making that jump in 2021?

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Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years.

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Pitching Journalism Tools Social Media 43

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Pitching reporters is not the same as it was 10 or even 5 years ago. So quite a line up.

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Content Marketing Groups Facebook Reputation 100

Bianchi Biz Blog

NOVEMBER 14, 2022

How long have you been in journalism and how did you get started? I’ve been a Wards since 2015. What advice do you have for PR people that want to pitch you? Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches. Any pet peeves with PR people? Slow response.

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Automotive Engineering System Media 81

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

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Writing Communications Marketing B2B 211

Bianchi Biz Blog

OCTOBER 24, 2022

Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Stick to the keep-it-simple principle.

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Meeting Automotive Transportation Media 59

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could be used for customer service, sure, but how about journalism? A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.

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Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

DECEMBER 20, 2022

Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. 2015: 6 Pragmatic Content Marketing Predictions for 2015. So that there will be a lot of land grabbing in that domain, which needs to be followed closely.”. When asked, “Why?”

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Marketing Content Marketing Data Social Media 212

Bianchi Biz Blog

JANUARY 25, 2021

I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. How long have you been in journalism, and how did you get started? people that want to pitch you? Read about the brand you’re serving or the technology you’re pitching.

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Automotive Meeting Industry Media 70

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

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Blogging Analytics Google Writing 64

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy. That is a meteoric 889% increase!

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Healthcare Real Estate Social Media Energy 102

Bianchi Biz Blog

JANUARY 9, 2023

Probably the most fun I ever had was driving the 2015 Aston Martin Vanquish and Rapide S in Scotland. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? None of it was uplifting. Engineering is the art of overcoming challenges. It has been a minute.

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Automotive Groups Meeting Technology 73

Bianchi Biz Blog

NOVEMBER 12, 2021

How long have you been in journalism and how did you get started? I’ve been in professional journalism covering the auto industry since 2015, working for Automotive News and Automotive News Canada in various roles. What advice do you have for PR people that want to pitch you?

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Automotive Meeting Report Media 52

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 5) March 23, 2015: Viralheat.

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Technology Company Software Marketing 14

Sword and the Script

NOVEMBER 9, 2021

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. The report says journalism email open rates dropped 8% from 36% to 28%. Another new PR tech player.

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Software Banking Technology Corporate 95

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

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