Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

JUNE 18, 2015

Social Media Today’s Social Shake-Up 2015 Conference took place from June 9-10 in Atlanta, GA. With more than 500 attendees, social discussion peaked on day one, driving higher levels of discussion than the PR Measurement Conference, but not quite as much buzz as Social Media Marketing World.

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Cision

APRIL 1, 2015

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge of tweets and posts from the 2,500 attendees. Social Media Marketing World was no different as attendees tweeted and tweeted…and tweeted. percent) and “world 2015” (5.51

Social Media 120

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Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s changed how (if) we travel.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Cision (@Cision) August 27, 2015.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Deirdre Breakenridge

OCTOBER 22, 2014

You launch your exciting new social media campaign only to hear… crickets…. Your competitor launches a brilliant new social media campaign. Budgets for 2015 are in. An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership.

Crisis 312

Crisis Twitter Community Conference 312

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire.

Blogging 282

Blogging Case Study Social Media Instagram 282

Polaris

JANUARY 9, 2015

There’s a lot of social media advice floating around these days. Some of it’s useful, grounded in solid marketing and business strategy. Here are 3 social media myths in the latter category. Social Media Myth #1: Your brand must be on Twitter. Who uses this social media platform and how?

Social Media 100

Social Media Media Pinterest Measurement 100

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. Isn’t that the marketing gift that keeps giving? Krista’s tip?

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Social Media Pinterest Media Infographics 120

The Proactive Report

JANUARY 28, 2015

15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. Content Marketing Online PR' DOWNLOAD THIS INFOGRAPHIC.

Infographics 100

Infographics Content Marketing Digital PR Study 100

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. Complainers. prprochat. —

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Social Media Media Customer Service Resources 100

Cision

MARCH 31, 2016

Until mid-2015, each MGM Resorts International property managed its own social media and content. Then, they brought all social media and content together under the direction of their new Vice President, Social Media and Content, Beverly Jackson. Where on social media do your customers hang out?

Social Media 120

Social Media Hotels Brand Branding 120

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Social Media 100

Social Media Technology Media Digital PR 100

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Check out what they’re sharing and discussing on social media. Senior Marketing Analyst. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

NOVEMBER 10, 2016

Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors. You need to gather this knowledge, build on top of it, and use it to make your sales and marketing processes more effective. But you can’t make a well-informed decision or craft a strategy unless you democratize data.

Data 292

Data Big Data Strategy How To 292

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. LACK OF STRATEGY.

Social Media 100

Social Media Media Pinterest Education 100

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Shift Communications

OCTOBER 30, 2015

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. While Q3 has not historically been the strongest quarter for their marketing revenue, it’s been especially weak. Looking Ahead: What It Means for Marketers and PR Pros.

LinkedIn 60

LinkedIn Social Media Mobile Marketing 60

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. pictured above ), during an Oct.

Social Media 120

Social Media Conference Media Corporate 120

Communications Conversations

JANUARY 5, 2015

Last week, blogger, author and consultant Jay Baer wrote a post about how he thinks social media jobs may be about to disappear. However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers.

Social Media 60

Social Media Marketing Media Trends 60

Shift Communications

DECEMBER 16, 2014

Here are the fast facts before we dive in: The new homepage was announced last week but won’t roll out to users until early 2015. The nature of how people use LinkedIn is changing, so it’s time for marketers to update their LinkedIn tactics to stay ahead of the curve. Marketing Analyst. Social Media LinkedIn social media'

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

The Proactive Report

JANUARY 5, 2015

Figure out where they’re active on social media. Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. Now the consumer has a voice and online reviews are the norm.

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Reputation System Employee Airlines 100

Ronn Torossian

MAY 17, 2021

There couldn’t be a better way to reach and engage an audience in these socially distanced times than via Livestream. According to recent social media research, live video and audio events have dominated the top content types from 2015 to date on most media platforms. And […].

Strategy 195

Strategy Video Social Media Media 195

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

JANUARY 9, 2015

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Even though social media is far from ‘new’, there are still users and brands out there that are still trying to figure things out. Senior Marketing Analyst.

Social Media 60

Social Media Media Pinterest LinkedIn 60

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Better understand efficacy. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. million) and is being shared liberally on social media. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl.

Digital PR 100

Digital PR Social Media Media YouTube 100

NewsWhip

JANUARY 27, 2020

Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. But since its first recorded use in 2015, which year actually drew the most criticism? . Email Katherine via katherine.ellis@newswhip.com.

Film 88

Film Media Television Journalism 88

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Should marketers be concerned with Twitter’s lack of growth? Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

5W PR

JANUARY 27, 2025

Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation. This shift reflects the changing nature of media consumption and the need for more accurate ROI tracking.

Measurement 78

Measurement Tools Analysis Analytics 78

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted.

Trends 124

Trends SEO Leadership Print 124

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. 50 percent of marketers want to learn more about live video. 14 percent of marketers are using live video. So, how do we get there?

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Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it. You are social-savvy.

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Content Marketing Marketing Storytelling Video 120