Cision

JUNE 18, 2015

Social Media Today’s Social Shake-Up 2015 Conference took place from June 9-10 in Atlanta, GA. With more than 500 attendees, social discussion peaked on day one, driving higher levels of discussion than the PR Measurement Conference, but not quite as much buzz as Social Media Marketing World. How did it compare to other events?

Conference 120

Conference Social Media Measurement Financial 120

Communications Conversations

DECEMBER 18, 2014

In this week’s show, Kevin and I talk 2015 trends. How to measure the quality of your audience”. “How How to measure the quality of your audience”. How to Use Analytics to Build Your 2015 Marketing Plan”. “What’s next for visual design: 8 trends to watch in 2015″ [link].

Trends 104

Trends Social Media Analytics Media 104

The Resolution Blog

DECEMBER 30, 2015

We explored automation, discussed measurement and looked into the future. Today as we say goodbye to 2015, we’re over the moon to be joined by 400 loyal customers all over the world. As a tech product team, we also pledged to listen and build solutions to make the lives of PR pros a little easier.

eBook 120

eBook Measurement Community Technology 120

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Coming full circle, in April, Gini posted PR Metrics: What to Measure in a PESO Model Program setting out metrics for each of the PESO categories from a PR perspective.

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. PR Measurement Conference attendees didn’t think so. Attendees referenced “great talks” and “wonderful opportunities” while networking at the PR Measurement Conference. TRISH DOLL (@TrishDoll) May 3, 2015.

Conference 120

Conference Measurement Twitter Reputation 120

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

The Proactive Report

JANUARY 5, 2015

To a large degree it’s a measure of trust. Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. Always be accessible and connected. Online PR Reputation Management'

Reputation 100

Reputation System Employee Airlines 100

Waxing UnLyrical

DECEMBER 12, 2014

Technological innovation and access to data means the PR industry can finally let go of metrics that don’t measure up (i.e. What’s PR En Route to in 2015? Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? PR pros must be ready to embrace data and apply insights to optimize all aspects of their work.

Technology 97

Technology Resources Tools Data 97

Waxing UnLyrical

NOVEMBER 9, 2016

Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts.

Storytelling 95

Storytelling Measurement Ethics Web 95

5W PR

MARCH 13, 2025

.” Chipotle’s 2015 E. coli outbreak response offers different lessons. The company temporarily closed affected locations, implemented new food safety protocols, and launched a comprehensive communication campaign. While sales took two years to recover, the company’s commitment to transparency helped rebuild customer trust.

Crisis 78

Crisis Examples Industry Crisis Management 78

Onclusive

JANUARY 14, 2015

Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge. Industry Insights & Trends Deirdre Breakenridge future of PR PR PR measurement PR tips PR tools PRTech public relations Rebekah Iliff Shonali Burke' Why, PRTech of course.

Measurement 150

Measurement Trends Tools Course 150

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured. But PR itself is gaining influence, and rapidly. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. These include value, measurement, gender, BAME diversity and the reputation of the industry itself. There’s a series of perennial issues in public relations.

Case Study 201

Case Study Conference Exercises Print 201

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Want to see how to do this for your blog? Here’s how. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6.

Twitter 74

Twitter Pitching Facebook Data 74

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Are you seeing more analysis in PR measurement? By Seedepth. Content is great. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Polaris

JANUARY 9, 2015

What goals do you recommend for measuring success? Social Media Myth #2: Social media is not measurable. Social media is definitely measurable. When picking your metrics it’s best to follow the adage “measure what matters.”. Influence is what I call a “squishy” metric … one that is difficult to measure.

Social Media 100

Social Media Media Pinterest Measurement 100

Deirdre Breakenridge

MAY 24, 2016

In 2015, Americans listened to approximately 21.1 Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. million hours of podcasts per day, according to Edison Research. But, is podcasting right for everyone?

Energy 190

Energy Mobile Community Measurement 190

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. As the report shows, those companies who said they had a documented strategy found themselves to be more efficient, more consistent and better at measuring their overall program’s effectiveness. Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Rock the Status Quo

DECEMBER 29, 2014

A great example of a vanity metric is measuring social media success only by engagement. As one component included in a larger strategy, this is fine, but on its own, it just isn’t specific enough – especially if your client is measuring success (and retention of you as their agency or employee) by something entirely different.

Measurement 173

Measurement Digital PR Strategy Agency 173

Deirdre Breakenridge

JANUARY 6, 2015

On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Advice please? Best practices?

Community 150

Community Education Twitter Financial 150

Stephen Waddington

JUNE 16, 2021

PR practitioners must measure carbon in the rush to address ESG concerns. The 2015 Paris Climate Agreement set the goal of limiting global heating below 2C to tackle the climate crisis. However well intentioned, action on green initiatives is meaningless without objective and quantifiable measurement. It is complex.

Measurement 141

Measurement Government Energy Agency 141

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. On some best practices for measuring content: A2: #1 measure is #engagement. On how PR pros can improve their design, delivery, and measurement of content: A7: My mantra.DO Dan Cohen , and the inimitable Fay Shapiro of commPRO.biz.

Measurement 40

Measurement Journalism Video Community 40

5W PR

AUGUST 1, 2019

Even so, measuring PR is hardly an exact science. Whether or not you give the Barcelona Principles credence, one thing is clear: anything that recognizes PR as an industry worth measuring is a step in the right direction. The post Can You Measure PR? Let’s be clear, however: they are still just that. appeared first on 5W PR.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. Don’t forget to include a measurable CTA (call-to-action) at the end. See why it’s top of mind? But FACTCHECK.

Writing 203

Writing Blogging Pitching Content Marketing 203

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Create, measure, evaluate etc. Alexander Wilson also added: A4.

Measurement 40

Measurement Google Twitter Groups 40

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Last but certainly not least…measure!

Survey 90

Survey Content Marketing Marketing Measurement 90

Cision

APRIL 23, 2015

A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Welcome to a new year and a new you, right? Katelyn Davis, SHIFT SF.

eBook 60

eBook Creativity Agency Exercises 60

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success? What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. As did Gerard F. Corbett : A2.

Measurement 40

Measurement Analytics Google Tools 40

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. ” AMEC chairman and EMEA Managing Director at Cision, Jeremy Thompson , says: “Metrics are the heart of measurement. Image via Pixabay: 1.

Internal 120

Internal International Measurement Analytics 120

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. The biggest take away for me overall is this – the fact that an event of this level and depth around measurement, analytics and SEO was fully dedicated and attended by PR practitioners from across the nation. The power of visuals and mobile. Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Cision

AUGUST 6, 2015

Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Makes for a fairly uncomfortable flight, but if you’re forced to fly with them then it’s a means to an end. – thedibb.co.uk, April 5, 2015. Thanks in advance. – tripadvisor.com, February 1, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

The Resolution Blog

OCTOBER 21, 2015

I’m going to use the 2015 Cannes Lions Grand Prix winner; Always #Likeagirl campaign ‘Turning an insult into a confidence movement’ by Procter & Gamble and Leo Burnett Toronto. You’ll also see a huge spike in people searching in February 2015. I chose January - July 2015. An example. Brand engagement.

Google 120

Google Trends eBook Film 120