Cision

MAY 17, 2016

Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information. Choose a dedicated contact for all media-related inquiries, and make their name, email and phone number prominent on your digital newsroom.

Survey 180

Survey Infographics Meeting Video 180

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JULY 9, 2015

Pitching tips from print and online media contacts. Lead time and deadlines to help outline your media relations strategy. Start now or supplement your ongoing efforts with our free 2015 Holiday Gift Guide PR Kit. Don’t get lost in the last-minute holiday rush. Click here to get it now!

Fashion 120

Fashion Print Pitching Media Relations 120

Stuart Bruce

JANUARY 5, 2015

What is public relations? Why in 2015 are we still asking what is PR? PR isn’t media relations. PR isn’t getting favourable media coverage and suppressing negative media coverage. Let’s make 2015 the year when we fight back to make sure people understand what public relations really is.

Reputation 60

Reputation Corporate Ethics Communications 60

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

PRSay

NOVEMBER 20, 2019

There’s a common strategy that stands out among the great media relations pros I’ve observed. She joined my Inner Circle program in 2015 to accelerate her PR growth. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. They all do this one thing.

Media 126

Media Pitching Media Relations Resources 126

PRSay

MAY 3, 2019

Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here.

How To 137

How To Education Exercises Newspapers 137

PRSay

AUGUST 27, 2019

.” • Rose McKinney, APR, Fellow PRSA, class of 2014: “‘Polite Persistence Pays Off’ is a fun alliteration, but it’s also an encouraging reminder that in public relations we have to keep moving forward on behalf of our clients and employers. When you have an opportunity to try something new, say yes.

Energy 141

Energy Employee Creativity Consumer 141

ImPRessions - Crenshaw Communications

JULY 18, 2018

On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros. Though a relatively small and tactical piece in the PR puzzle, a well-constructed briefing book is an indispensable media relations roadmap.

Interviews 136

Interviews Construction Report Journalism 136

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Your team won an award from PRSA this year for best online newsroom.

Healthcare 137

Healthcare Journalism Local System 137

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. Hillary Clinton (@HillaryClinton) February 3, 2015. Mayim Bialik (@missmayim) February 11, 2015. Let’s protect all our kids. GrandmothersKnowBest. i’m not anti.

Healthcare 120

Healthcare Pharmaceuticals Branding Brand 120

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Cision

MARCH 16, 2016

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. What do you think was the key factor in W winning that account? It means we can always connect with the widest range of audiences.

Wireless 120

Wireless Creativity Industry Agency 120

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. The implications for PR and media relations?

Trends 120

Trends Software Advertising Advertising 120

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers.

Mobile 40

Mobile Media Newspapers Facebook 40

Doctor Spin

FEBRUARY 7, 2025

Heres how to define publics in public relations: Publics = psychographic segments ( who ) with similar communication behaviours ( how ) formed around specific issues ( why ) impacting a brand (to whom). 2015, June 11). The Publics in Public Relations. 2015, June 11). The Publics in Public Relations. 6 Silfwer, J.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Cision

MARCH 3, 2016

The infographic also includes a timeline of 2015’s major media events that have shaped the industry, including: Buzzfeed, BBC and other outlets beginning to publish through Facebook. More than half of journalists use social to source stories. Two-thirds of journalists rate press releases as one of the most important PR resources.

Infographics 120

Infographics Media Journalism Survey 120

Cision

MARCH 24, 2016

I started primarily in event management, and have since moved into account management and media relations. In 2015, the event series turned into an integrated communication campaign, with media relations and social media. Events were held in New York City, Minneapolis, Key West and other locations.

Local 120

Local Agency Policies Travel 120

Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. A photo posted by YETI Coolers (@yeticoolers) on Mar 18, 2015 at 3:13pm PDT. A brand doesn’t have to undertake all of those. User-Generated Content.

Airlines 120

Airlines Storytelling Local Travel 120

5W PR

MARCH 12, 2020

Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options. Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going.

Apparel 152

Apparel Financial Community Employee 152

Presspage

FEBRUARY 20, 2018

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website.

Healthcare 89

Healthcare Branding Brand System 89

PRSay

AUGUST 2, 2019

The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. The 2019 display is a nod to the 50-year anniversary of the 1969 Apollo 11 mission to the moon, portraying the mission’s crew alongside the famous butter cow and calf.

Storytelling 119

Storytelling Strategy Agency Video 119

Cision

JULY 2, 2015

The Growth of Social Media as a News Source. According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. More people are going directly to stories via search or social media.”.

Journalism 120

Journalism Facebook Social Media Consumer 120

Beyond PR

JULY 18, 2016

Respondents from the report Brazilian Media Research 2015: Media consumption habits by the population state that print media is the most trusted source of news, and 50% of respondents are singularly focused while reading print publications. 5 Tips from Our Media Relations Expert in Brazil.

Media Relations 40

Media Relations Print Media Newspapers 40

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015).

Survey 40

Survey Report Local Communications 40

Cision

FEBRUARY 16, 2016

In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television. Social platforms introduce new technology. Twitter is the leading platform among journalists, with 39.9 percent of respondents calling it the most valuable social channel.

Report 120

Report Media Television Pitching 120

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015.

Trends 120

Trends Mobile Media Print 120

Cision

OCTOBER 5, 2015

There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago.

Pitching 120

Pitching Report Social Media Journalism 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But a few years ago, the public relations industry – led by the largest multinational agencies – decided that, in order to be competitive in an increasingly integrated marketing universe, we must be winners at Cannes, and we should work to grow the PR category to expand recognition for what we do.

Agency 120

Agency Creativity Advertising Advertising 120

Bad Pitch Blog

DECEMBER 15, 2014

It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. So consider some small, medium and large ways you can improve yourself in 2015. Even more relevant is Google''s Primer App. Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77

Cision

DECEMBER 28, 2015

In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . PR agencies must always anticipate change, evolution and the need to keep the dialog open and healthy.

How To 120

How To Agency Creativity Pitching 120

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Rock the Status Quo

MARCH 26, 2015

Media Relations: 5 Mistakes Even The PR Pros Make in Pitching Media Start Collecting Those 2015 Editorial Calendars, PR Peeps This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. Now THAT’S the way to rock the status quo! Rock The Pitch'

Pitching 100

Pitching Examples Fashion Media 100

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. These numbers are for November 2015. As of March 2015. 8: Media Relations Can Be Hugely Beneficial For Your Business. You need hard facts.

Social Media 75

Social Media SEO Media Local 75