Shift Communications

FEBRUARY 6, 2018

However, it’s CRUNCH time and you need media feedback as soon as possible to make sure the campaign is a success. Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Reporters are notorious for hating phone pitching because they are very busy and on deadline.

Pitching 84

Pitching Report Twitter Writing 84

PRSay

MAY 3, 2019

Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here.

How To 137

How To Education Exercises Newspapers 137

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Slowly we were starting to see that the news media was changing.

Healthcare 137

Healthcare Journalism Local System 137

Cision

FEBRUARY 16, 2016

While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters. In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television. Images via Pixabay: 1 , 2.

Report 120

Report Media Television Pitching 120

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

DECEMBER 28, 2015

In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . The supreme PR pitch is an abstract intellectual property. Once the catcher feels like a creative collaborator, the odds of acceptance are secured.”

How To 120

How To Agency Creativity Pitching 120

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? She’s not looking for pitches laying out everything there is to know about a subject.

Newspapers 120

Newspapers Print Mobile Pitching 120

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years. For those plying the lost art of media relations (i.e.,

Pitching 43

Pitching Journalism Tools Social Media 43

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

PRSay

JULY 5, 2018

His “Independence Day” was June 25, 2015. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching 68

Pitching Course Financial Media Relations 68

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? AN hired me as the finance and insurance reporter in 2015, and I’ve been moving around the newsroom ever since. What advice do you have for PR people that want to pitch you? I don’t want the same story as everyone else.

Automotive 77

Automotive Meeting Report Insurance 77

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. ” ~ Tressa Robbins , Customer Onboarding VP / Content & Social Media Manager, Burrelles 37.

Writing 211

Writing Communications Marketing B2B 211

Bianchi Biz Blog

NOVEMBER 14, 2022

I’ve been a Wards since 2015. What advice do you have for PR people that want to pitch you? Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches. Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches.

Automotive 81

Automotive Engineering System Media 81

MaccaPR

MAY 23, 2016

November 3, 2015. Relying on Traditional Media Relations Tactics. Social media may be at the forefront of innovative outreach for many companies, but healthcare communicators also still rely on traditional media relations to capture patients and other target audiences. #VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

Blogging 64

Blogging Analytics Google Writing 64

Bianchi Biz Blog

JANUARY 25, 2021

I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. people that want to pitch you? Read about the brand you’re serving or the technology you’re pitching. What advice do you have for P.R. Any pet peeves with P.R. Please, know your history.

Automotive 70

Automotive Meeting Industry Media 70

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. 5 Media relations is our mainstay. The majority of respondents (76%) indicated that they still spend some or most of their time working on media relations. #6 billable by… pitching.

Social Media 40

Social Media Media Measurement Survey 40

Bianchi Biz Blog

JANUARY 9, 2023

Probably the most fun I ever had was driving the 2015 Aston Martin Vanquish and Rapide S in Scotland. What advice do you have for PR people that want to pitch you? That said, just be prepared to talk about why the product or advancement your pitching is a benefit to human beings. None of it was uplifting.

Automotive 73

Automotive Groups Meeting Technology 73

Solo PR Pro

JUNE 25, 2015

On June 24 2015, we weighed in with opinions and insight on the following topics of interest: How do you research the best media/influencer targets? What tools are most useful for your media relation efforts? What do you if your pitches are falling flat? Where do you start? for outreach, mgmt, etc.).

Leadership 40

Leadership Twitter Pitching Community 40

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. million venture funding in two rounds.

Technology 14

Technology Company Software Marketing 14

Bianchi Biz Blog

OCTOBER 24, 2022

During that time, I attended journalism school, then worked for community newspapers and websites covering local news in Fairfield County, Connecticut (the New York City area), before starting my first job in B2B journalism at FleetOwner in 2015. What advice do you have for PR people that want to pitch you?

Meeting 59

Meeting Automotive Transportation Media 59

Wadds Inc.

NOVEMBER 30, 2023

The community published two guides to tools in public relations and has been inactive since 2015. The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed.

Tools 52

Tools Handbook Publicity Analysis 52

Communications Conversations

FEBRUARY 3, 2016

I have a lot of media contacts who follow, or friend me on my professional and personal social channels, so regularly showing off my #OnlyinMN experiences is a simple and effective media relations tactic. I execute a lot of in-house pitching, and recently teamed up with local PR agency, Bellmont Partners for some extra help.

Tourism 60

Tourism Travel Instagram Pitching 60

Beyond PR

JUNE 14, 2018

I realized that the client’s view of what PR was only related to what you do when you’ve got an announcement — or a crisis.” The report showed writing skills topped the list at 89 percent, for instance, while the more generic “media relations” was cited by only 63 percent. Everyone should respond within 24 hours.

Pitching 45

Pitching Content Marketing Course Ethics 45

Bianchi Biz Blog

NOVEMBER 12, 2021

I’ve been in professional journalism covering the auto industry since 2015, working for Automotive News and Automotive News Canada in various roles. What advice do you have for PR people that want to pitch you? Make sure you know why you’re pitching a story to a specific outlet.

Automotive 52

Automotive Meeting Report Media 52

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? You will be able to put your media credits in your press releases and bios and, most importantly, national media can help drive your local media through the roof. National media feeds the local media. So then, is national a waste? Top PR Firm Los Angeles.

Media 49

Media Local Insurance Insurance 49

Waxing UnLyrical

JULY 27, 2015

Why: “Media relations isn’t only about who you know. It’s not a pitch, it’s a person. I took this photo during Steve Crescenzo’s presentation at the 2015 IABC World Conference. ” 4. 10 Tips for Igniting Influencer Relationships. The super powers of influence marketing. Steve’s slide, my photo.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

Blogging 40

Blogging Analytics Google Writing 40

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Learn more: Media Relations Corporate Communications (Sometimes used interchangeably with “Communications” and “Inhouse PR” as a general term.)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

MaccaPR

JULY 8, 2015

That kind of PR pitching reveals a shot-gun approach. July 2015 issue !". Hire people for PR who have served in the media. When I worked at the Business Journal , there was one very intense deadline day – and PR people, who were not in tune with our deadlines, would call on that day to pitch us stories.

Interviews 48

Interviews Radio Journalism Newspapers 48

MaccaPR

FEBRUARY 25, 2015

A photo posted by Maccabee Public Relations (@maccabeepr) on Feb 25, 2015 at 6:08am PST. I remember when Chen May Yee pitched that story to me. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency. Interviews Media Relations' www.maccapr.com.

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. Media complains about too many and irrelevant press releases. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. What I did as a consultant was not deadline-based pitching. The trainings we provide are media relations 101, how do you put together talking points? How do you tell a story?

Ethics 72

Ethics Storytelling Communications Training 72

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. As part of the Burrelles Media Outreach suite , our new AI-assisted writing tool, PR CoPilot, helps you quickly produce the first draft of press releases and media pitching emails.

Communications 40

Communications Marketing Technology Data 40

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101