Rock the Status Quo

NOVEMBER 25, 2015

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. The Pitch: Sent: Wednesday, November 25, 2015 5:53 AM. To: Carrie Morgan .

Pitching 100

Pitching Guidelines Community Blogging 100

Shift Communications

FEBRUARY 6, 2018

Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. Plan your pitch in advance. Extra tip 3: Sound exciting.

Pitching 84

Pitching Report Twitter Writing 84

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Empathy for your audience(s).

Retail 120

Retail Pitching Print Writing 120

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

New sites like Little Things , which launched in September 2014, grew at an exponential rate in 2015 while other sites, like Gigaom , closed their “doors,” only to be acquired and started up again in a new form. Sharpen writing skills. Solid writing skills never go out of fashion when it comes to media and public relations.

Fashion 149

Fashion Writing Pitching International 149

Cision

JANUARY 30, 2016

Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. Follow these tips for pitching reporters on their top four preferred contact methods. Don’t wing your verbal pitches.

Media 120

Media Pitching Social Media Report 120

Cision

SEPTEMBER 17, 2015

Pitching to media professionals and influencers is a delicate process. According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Your pitch should be well-structured with a strong headline and concise copy. Measuring.

Pitching 120

Pitching Study Measurement Journalism 120

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. 2015 was the year for thousands of brands to find a solution that could immediately prove positive results — that solution was Kiip. . billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

NOVEMBER 3, 2015

The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media. Pitch reporters and influencers. When pitching, it’s important to be clear and concise. Write a press release. Get to the point straight away.

Social Media 120

Social Media Pitching Writing Report 120

Sword and the Script

DECEMBER 13, 2022

And because I’ve spent time in-house on the vendor side I can write about this topic in depth. Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It seems many of you appreciate it too. I’ll aim to get some more product reviews down next year.

Blogging 173

Blogging B2B Software SEO 173

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Cision

JULY 30, 2015

After you’ve published a few press releases, the number of reads your press release gets should increase, if you’re working to write better and better press releases. Want to know how to pitch your press release to journalists? View our 2015 Social Journalism Study today!

Journalism 120

Journalism Analytics Creativity Pitching 120

Cision

JUNE 1, 2015

It makes some intuitive sense: if people are discussing something in real time, opportunistic writers will write about these “high interest” topics. Pitch the media better with these 10 Do’s and Don’ts. Opportunistic PR professionals that interject could gain a placement…but that’s all theoretical.

Twitter 120

Twitter Trends How To Media 120

Inbound PR

APRIL 24, 2018

That was in July 2015. I kept on writing and started doing public speaking on the topic around the world. Then came the INBOUND16 conference in November 2016 where my pitch for Inbound PR was accepted and I spoke in front of hundreds of people about it. And I got a YES.

Conference 72

Conference Pitching Writing Publicity 72

Presspage

SEPTEMBER 5, 2017

Mark Hopkins : With our old newsroom there was a total of 11,588 hits in 2015. Our team was doing all the traditional things that media teams do – pitching stories and writing news releases. So we started talking about developing our own content and videos while still pitching our stories.

Healthcare 137

Healthcare Journalism Local System 137

5W PR

APRIL 8, 2021

Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. How to Write the Best Press Release? A press release is not a competition in prose writing.

Engineering 128

Engineering Writing Social Media Report 128

Communications Conversations

NOVEMBER 12, 2020

I returned to Minnesota PRSA in 2015 to pursue accreditation (APR) to give me an edge in pitching clients as a solopreneur again. Along that line, keep your writing conversational. I’ve noticed a tendency for PR people to write like academics. Then I went quiet in the chapter during my busiest corporate years.

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

SEPTEMBER 14, 2015

Write bullets, not novels. When preparing for an interview, write down the raw data point and find a way to make it more relatable. Click here for the free 10 Do’s and Don’ts of Media Pitching tip sheet now! Click here for our free 2015 State of the Media report! Missed Brad’s webinar? Sound bites.

Interviews 120

Interviews How To Media Media Training 120

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves.

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I’ve been a Wards since 2015. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Cision

MARCH 14, 2016

When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales. If a story only has two or three of the four P’s, they won’t write it. In late 2015, Microsoft rolled out Skype Translator.

Storytelling 120

Storytelling Skype Energy Software 120

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? AN hired me as the finance and insurance reporter in 2015, and I’ve been moving around the newsroom ever since.

Automotive 77

Automotive Meeting Report Insurance 77

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

NOVEMBER 12, 2019

Gartner launched Peer Insights in 2015 as a source of authentic reviews. million in 2015, shortly before the analyst firm launched Peer Reviews. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. million in funding before being acquired by Gartner in 2015. Monthly traffic: 1.7

Software 18

Software B2B Marketing Data 18

Shift Communications

APRIL 1, 2016

It would take your average account team several weeks to pitch a 5,000 person media list. ” In his first field tests, SHIFT asked HAROLD to write press releases and simultaneously draft new works of William Shakespeare based on existing data, which he did superbly. One of HAROLD’s most eagerly anticipated features is ubiquity.

Employee 60

Employee Data-Driven PR Communications Software 60

Bianchi Biz Blog

JANUARY 25, 2021

I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. My analyst career stretches back to 1999, but my first foray into writing stories was as a Forbes contributor in 2011. people that want to pitch you? Finish this sentence: If I am not reporting, I am ….

Automotive 70

Automotive Meeting Industry Media 70

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. Bitcoin Cash briefly spiked about 5%.”. Another new PR tech player.

Software 95

Software Banking Technology Corporate 95

Mora Communications

JUNE 2, 2015

That said, before a press release is written or pitches or sent, or the media is called you need to figure out your message, your story and your call to action. If that’s the case you’re going to need to discover which media outlets reach those various target markets and then write pitches that address each one.

Pitching 49

Pitching Storytelling Writing Creativity 49

Mora Communications

MAY 7, 2015

Don’t pitch ideas, pitch stories. If you don’t have a story, don’t pitch. And, before you start, know who you’re pitching. Know what the writer, editor or producer you’re pitching generally covers. Know what the writer, editor or producer you’re pitching generally covers. Refer to a previous piece of theirs.

Social Media 49

Social Media Newspapers Media Pitching 49

Presspage

SEPTEMBER 26, 2017

Missy Gleason: Yes and you could have an events team working on a video that the communications team was already planning to write a story on. Then somebody in the media team might even be thinking of pitching it, and those three teams not realizing that those things were going on. What are we doing?"

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Bianchi Biz Blog

JANUARY 9, 2023

Probably the most fun I ever had was driving the 2015 Aston Martin Vanquish and Rapide S in Scotland. If I don’t understand why a topic is worth writing about, I’ll never be able to convince a reader to spend time with the story. What advice do you have for PR people that want to pitch you? None of it was uplifting.

Automotive 73

Automotive Groups Meeting Technology 73

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. Before you sit down and write your holiday content, think about your intended audience.

Banking 62

Banking Retail B2B Writing 62

Bianchi Biz Blog

NOVEMBER 12, 2021

The writing had been on the wall for years, but it was still a shock to people in the industry because Oshawa is where the Canadian automotive industry was born. All great stories make clear why whatever you’re writing about matters to the audience. What advice do you have for PR people that want to pitch you?

Automotive 52

Automotive Meeting Report Media 52

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. During that time, I attended journalism school, then worked for community newspapers and websites covering local news in Fairfield County, Connecticut (the New York City area), before starting my first job in B2B journalism at FleetOwner in 2015.

Meeting 59

Meeting Automotive Transportation Media 59

Wadds Inc.

NOVEMBER 30, 2023

The community published two guides to tools in public relations and has been inactive since 2015. It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52