Stephen Waddington

JUNE 13, 2019

Trust in the news has fallen 11% since 2015. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

Print 115

Print Media Newspapers Local 115

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets.

Trends 120

Trends Mobile Media Print 120

Cision

AUGUST 4, 2015

That’s what happened to some in the wake of a measles outbreak that started at Disneyland in January 2015. Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine.

Radio 120

Radio Interviews Print Travel 120

Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. Check out the 2015 Global Social Journalism Study! More data journalism.

Journalism 120

Journalism Trends Print Local 120

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

Media Relations 50

Media Relations Measurement Report Media 50

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

Pitching 120

Pitching Policies Ethics Mobile 120

Wadds Inc.

AUGUST 15, 2023

The new #PRstack guide will be edited by Stephen Waddington and published via Amazon in Kindle and print formats. It has published six books since 2015, five crowdsourced. It has been inactive since 2015 but previously published two guides to tools in public relations.

Tools 98

Tools Community Energy Print 98

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

Polaris

DECEMBER 8, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Following his NPR interview, Cosby wisely cancelled appearances on Late Show with David Letterman , the Queen Latifah Show , an interview with the Associated Press, a concert in Las Vegas and other shows in 2014 and 2015.

Interviews 133

Interviews Media Training Media Training 133

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources.

Examples 120

Examples Viral YouTube Infographics 120

Cision

SEPTEMBER 10, 2015

While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Still, on August 27, 2015, Facebook reported that 1 billion users logged in that day , the equivalent of 1 in 7 people on the planet. Of the approximately 3.2

Trends 120

Trends Mobile Web System 120

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. There’s a counter idiom in the statement ‘today’s news is tomorrow’s fish and chip papers’. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

Sword and the Script

JULY 28, 2020

In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. Verizon closed its acquisition of Yahoo for $4.48 In 2013 it shuttered after 30 years.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. While listenership of podcasts is still small, that audience gets increasingly larger each year.

Advertising 100

Advertising Advertising Television Radio 100

Stephen Waddington

JULY 10, 2018

It’s as close to a traditional print product or newsstand as is possible to find on the web. Google+ reached a peak of a billion active users in 2015 but has since fallen back to around 400 million. Pipes aggregation service in 2015. It's unlikely that you'd every be served content that was contrary to your opinion.

Web 68

Web Google Mobile Print 68

Wadds Inc.

APRIL 17, 2024

and published by #FuturePRoof in ebook and print formats. FuturePRoof was founded in 2015 by Sarah Waddington as a platform to explore the future of practice. If futures and foresight work, stakeholder engagement, and public affairs are our forte, where should the Britain focus its attention right now and why?"

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. We consider there to be five media types in general, print, TV, radio, web, and social media.

Storytelling 95

Storytelling Measurement Ethics Web 95

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). billion in profit in 2015.

Advertising 120

Advertising Advertising Facebook B2C 120

Contently - Strategy

NOVEMBER 14, 2018

The beginning of the story is about solving a problem for guys,” he told Fortune magazine in 2015. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. If you do things right, you’ll start to see progress. Just ask Michael Dubin.

Leadership 106

Leadership Branding Brand How To 106

5W PR

AUGUST 1, 2019

In terms of the free market, countless billions of dollars are spent on TV, internet and print advertising each year. Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Stuart Bruce

JUNE 25, 2015

” You can read my review of a preview copy of the print edition of Robert Phillips’ book here – Trust Me, PR is Dead – long live public relations. A definition for 2015. Public relations is the management discipline that looks after reputation, which is what you do AND what you communicate.”

Financial 60

Financial Communications Ethics Reputation 60

Mindful Marketing

SEPTEMBER 19, 2020

According to the Centers for Disease and Prevention (CDC), in the United States in 2015, there were 1.02 Its mission is to make a life-sustaining service safely available to a group of consumers who are consistently underserved. million blind people , i.e., who had vision impairment of 20/200 or worse. Furthermore, 3.22

Corporate 104

Corporate Consumer Employee Print 104

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S.,

Data 68

Data Trends Journalism Print 68

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Then, it shows up in the print issue the next morning? A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Shift Communications

JANUARY 8, 2016

In 2015, I took a new approach to volunteering and embraced skills-based volunteering. Late fall and early winter, my church recorded and released a CD, and I connected with local media outlets to share the story in print, online and broadcast outlets. My favorite piece of coverage was a New England Cable News clip.

Local 60

Local Media Training Education Print 60

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

PR for Anyone

DECEMBER 27, 2023

From using yellow screens to combat moving words while reading manuals to employing sunglasses and printed materials on colored paper, she’s devised ingenious ways to navigate her work environment. While she has adapted and learned how to navigate her dyslexia, Amanda details the ongoing challenges she faces.

Airlines 130

Airlines Transportation Print YouTube 130

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Cover photo by Jerry Silfwer ( Prints / Instagram ). The window of earned-owned supremacy was never going to stay open forever.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. Cover photo by Jerry Silfwer ( Prints / Instagram ). The window of earned-owned supremacy was never going to stay open forever.

Industry 52

Industry Web Wikipedia Education 52

Prohibition

AUGUST 9, 2017

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.

Communications 48

Communications Radio Print Hotels 48

MaccaPR

DECEMBER 10, 2014

We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device. In 2015, Google will become stricter with how they deal with spammy content and unnatural link building practices.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. In his latest book, Content, Inc., It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 71

Social Media Marketing Media Content Marketing 71