Remove 2015 Remove Publicity Remove Technology
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7 #PR Lessons in 2015

Deirdre Breakenridge

Can you believe it’s December and 2015 is coming to a close? Just like music artists who master the art of reinvention, public relations and marketing professionals must do the same. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1.

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5 Tenants of PRTech + 2015 PRTech Awards Recap

Onclusive

Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […].

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Technology and PR: What’s Changed Over the Years for the Industry

Prowly

The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Is that still the case today?

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

How do you use the data to make changes in your business and marketing that are meaningful in 2015? When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Suppose you’re trying to formulate a 2015 SEO strategy. Vice President, Marketing Technology.

Analytics 155
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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Wishful thinking?

Trends 135
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10 memorable moments from our first year (2015)

The Resolution Blog

In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews. Today as we say goodbye to 2015, we’re over the moon to be joined by 400 loyal customers all over the world. In May, we joined the #PRStack community.

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New book: AI tools for public relations

Wadds Inc.

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. It has taken three months to produce from idea to manuscript, layout and publication.

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