Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here. Worse, they may call them out on social media.

Travel 120

Travel Technology Consumer Hotels 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Surviving a content tsunami.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

AUGUST 6, 2015

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. Want to learn how travel technology impacts your brand? Thanks in advance. – tripadvisor.com, February 1, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Melissa Agnes

JANUARY 5, 2015

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media.

Social Media 120

Social Media Journalism Media Study 120

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

5W PR

JANUARY 27, 2025

Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation. This shift reflects the changing nature of media consumption and the need for more accurate ROI tracking.

Measurement 78

Measurement Tools Analysis Analytics 78

Melissa Agnes

JANUARY 5, 2015

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps. To a crisis-free 2015!

Crisis 100

Crisis Exercises Customer Service Training 100

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Who will be the first marketers to try the newly speculated Oculus Social Network? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Who will be the first marketers to try the newly speculated Oculus Social Network? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Who will be the first marketers to try the newly speculated Oculus Social Network? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Vice President, Marketing Technology. Should you change your Twitter strategy?

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

OCTOBER 30, 2015

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Further simplification is expected to roll out broadly in November 2015. Vice President, Marketing Technology. Let’s see what LinkedIn reported for its Q3 earnings. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Marketing 60

Shift Communications

JULY 31, 2015

Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis. This concludes our Q2 State of Social Media report; if there are other publicly traded social media companies you’d like us to review in upcoming earnings cycles, let us know in the comments!

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Shift Communications

OCTOBER 27, 2017

Vice President, Marketing Technology. cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Let’s turn our eyes towards revenue. Ad Revenue. Ad revenue increased a modest 2.86% quarter-over-quarter. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Vice President, Marketing Technology.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

FEBRUARY 11, 2016

The 140 character social network released its Q4 2015 earnings. The growth story is the headline: for the first time in recent memory, a major publicly traded social network experienced negative monthly average user growth, quarter-over-quarter: As shown above by the green bars, growth fell to -0.65%, or 2 million users.

Twitter 60

Twitter Social Media Analytics Mobile 60

Shift Communications

JULY 30, 2015

Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 Zuckerberg made mention that Pages are sharing 40% more videos since the beginning of 2015; the News Feed algorithm was also tweaked to favor video more prominently. Vice President, Marketing Technology. billion people. Audience Growth.

Facebook 60

Facebook Social Media Mobile Advertising 60

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Social Media Game of Thrones: A Song of PR and Social.

Analytics 60

Analytics Viral Social Media Google 60

ImPRessions - Crenshaw Communications

MAY 7, 2020

Are you more interested in e-commerce and technology? Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Aine is a retail reporter at Business Insider covering major retailers like Walmart, Target, Costco, Home Depot and Target. April Berthene @ByAprilBerthene. Madeline Stone @MadelineLStone.

Retail 245

Retail Twitter Real Estate Trends 245

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. Social Media Tool Called #ComeBackHere Secures $82M in Venture Funding. The official statement calls it “a natural extension of the administration’s blogs and social media.” Government Night Live?

Transportation 60

Transportation Journalism Google Employee 60

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge.

Corporate 100

Corporate Social Media Digital PR Study 100

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. cta] The post SHIFT Archives: The Best of Q3 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Want to see how to do this for your blog? Here’s how. The hot topic in PR is always strategy.

Twitter 74

Twitter Pitching Facebook Data 74

Cision

JULY 24, 2015

credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

PRSay

SEPTEMBER 16, 2020

The primary goal of the operations plan (which is still active) is to protect veterans and staff from acquiring COVID-19 infection by leveraging technology, communications and health care. PRSA named Pedene as Public Relations Professional of the Year in 2015. Photo credit: shutterstock.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

ISEBOX

JANUARY 12, 2017

So, all you need to do is go to the 4-5 most-used social media platforms, find all Top 20 Big Pharma profiles, review every single piece of content they posted for the last few months – then analyze the responses, comments, interactions, and other indications of engagement for each post. Remember our post on the rise of multimedia ?

Social Media 70

Social Media Pharmaceuticals Company Media 70

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago.

Writing 211

Writing Communications Marketing B2B 211