Ishmael's Corner

JUNE 30, 2015

The Art Of Storytelling In Business Communications And Public Relations. 6 Reverse Engineering the Storytelling in a New York Times Feature In short, PR […]. 6 Reverse Engineering the Storytelling in a New York Times Feature In short, PR […]. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Engineering Communications Publicity 60

NewsWhip

JANUARY 27, 2020

But since its first recorded use in 2015, which year actually drew the most criticism? . In 2015, the hashtag #OscarsSoWhite was part of a broader social media movement started by April Reign, who has worked for years to demonstrate how much really needs to be done to increase diversity in the film industry. .

Film 88

Film Media Television Journalism 88

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. A premier conference for reporters, bloggers and podcasters, the gathering hosted over 3,000 attendees over four days of sessions. Content is habit.

Media 120

Media Storytelling Content Marketing Journalism 120

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy. What do I mean? Might not be the sexiest trend of 2020, but it has teeth.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Ishmael's Corner

DECEMBER 16, 2015

The Art Of Storytelling In Business Communications And Public Relations. I think 2015 saw a better product from Ishmael’s Corner. The post The Best Business Storytelling Posts of the Year (Part I) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Communications Publicity Examples 60

Ishmael's Corner

JUNE 21, 2021

The Art Of Storytelling In Business Communications And Public Relations. Back in 2015 I wrote that PR’s version of the industrial revolution was underway. The post Revisiting the PR Crystal Ball appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 104

Storytelling Mobile Industry Communications 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. But PR itself is gaining influence, and rapidly. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach.

Community 150

Community Creativity Content Marketing Infographics 150

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX!

Hotels 60

Hotels Employee Storytelling Agency 60

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? How can you use the tactics to your advantage and improve your brand’s PR?

Infographics 120

Infographics Storytelling Film Content Marketing 120

Ishmael's Corner

JANUARY 18, 2015

Here comes the first grab bag post of 2015. For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. Cal Tech Shows Its Storytelling Side. Storytelling Your Way to a Better Job or a Stronger Startup”. No such luck.

Storytelling 60

Storytelling Brand Branding Twitter 60

Ishmael's Corner

AUGUST 23, 2017

The Art Of Storytelling In Business Communications And Public Relations. Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. The post Revisiting the 10 Symbols of PR Disruption appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 84

Storytelling Industry Communications Publicity 84

Cision

JULY 25, 2015

Remember, Instagram is all about storytelling. A photo posted by nike (@nike) on Jun 24, 2015 at 1:53pm PDT. If you’re a pet adoption center, get your animals in action by posting videos of them interacting with visitors or playing outside. Motivate With Messages. You have to include a description to give your picture background.

Instagram 120

Instagram Storytelling Examples Creativity 120

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. You’re a storyteller. It’s been a buzzword (buzzphrase?) What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. The concept stays the same — it’s a sculpture made of butter.

Storytelling 119

Storytelling Strategy Agency Video 119

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Cision

APRIL 1, 2016

In August 2015, there were 50 million ad impressions on Instagram. By December 2015, there were 670 million ad impressions ( MediaPost ). Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. Instagram, along with Snapchat, is growing rapidly.

Instagram 120

Instagram Wikipedia Privacy Policies 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Gillette, a P&G brand, even sued them in 2015, citing patent infringements. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. But there are storytelling opportunities that the incumbents don’t have.

Brand 136

Brand Branding How To Storytelling 136

Shift Communications

DECEMBER 30, 2014

If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. We hope you had a wonderful 2014 en route to an even better 2015. The Bedtime Test of Content Marketing & PR. Looking for a brutally honest test of your content?

Measurement 98

Measurement Storytelling Facebook Content Marketing 98

Cision

APRIL 2, 2015

A photo posted by YETI Coolers (@yeticoolers) on Mar 18, 2015 at 3:13pm PDT. Harnessing UGC’s storytelling power can help build brand trust and ultimately a deeper, emotional connection to the brand. What makes grassroots marketing successful is a compelling story, a unique service and, of course, a loyal following.

Airlines 120

Airlines Storytelling Local Travel 120

Cision

APRIL 7, 2015

A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

Mora Communications

SEPTEMBER 24, 2015

Storytelling might not necessarily seem like the most effectual way to promote and market your art work. And yet, truth is, storytelling is the most effective form of marketing, particularly for an artist. The most effective communicators are storytellers. This explains why effective PR is effective storytelling.

Storytelling 45

Storytelling Creativity Study Tools 45

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” Audrey Huang (@DrAudreyHuang) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

Waxing UnLyrical

DECEMBER 14, 2015

Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” What were your favorite WUL guest posts in 2015?

Storytelling 0

Storytelling Video Leadership Writing 0

PR Job Coach

JANUARY 5, 2015

As we enter 2015, the importance of public relations today can not be underestimated. PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.

Publicity 100

Publicity Enterprise Government Storytelling 100

Cision

JUNE 2, 2015

According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. He describes the expectations set when a company is founded (“12:00 SVT; Birth – No one really cares”) and circles the clock on to Shiny New Toy, Up and Comer, and Industry Disrupter (3 SVT) and beyond.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Waxing UnLyrical

MAY 4, 2015

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Importance of storytelling for your organization. Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Emergencies never happen at a convenient time, do they?

Community 40

Community Content Marketing Travel Agency 40

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. So far, there are more than 85 B2B services and platforms that help PR professionals do their jobs better, ranging from visual storytelling apps to tools for trend tracking. As of 2014, public relations professionals filled roughly 240,000 jobs.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

Facebook 167

Facebook Real Estate Analytics Report 167

Cision

MARCH 10, 2016

Before 2015, influencers were treated more like journalists. When the average Instagram influencer can drive $100,000 in sales or a Snapchat storyteller can drive millions of viewers, a t-shirt won ’ t cut it. And their organic content drives exponentially larger purchase intent. But I would still have to pay to get to the event.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Cision

NOVEMBER 10, 2015

Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Journalism 64

Journalism Storytelling Communications Publicity 64

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption. Quantum Solace.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Deirdre Breakenridge

SEPTEMBER 19, 2016

I started my journey as a digital nomad when I lived, worked, and traveled in Europe solo for four weeks in early 2015. She is a recognized storyteller and relationship builder. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.

Community 150

Community Groups Travel Local 150