Remove 2015 Remove Storytelling Remove Television
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How has #OscarsSoWhite media coverage changed since 2015?

NewsWhip

But since its first recorded use in 2015, which year actually drew the most criticism? . In 2015, the hashtag #OscarsSoWhite was part of a broader social media movement started by April Reign, who has worked for years to demonstrate how much really needs to be done to increase diversity in the film industry. .

Film 88
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Inside Podcast Promotion

Marketwired

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves.

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Recoloring History

Mindful Marketing

However, actors were crossing racial lines long before Hamilton hit Broadway in 2015. When we watch a television series, a feature film, or a Broadway show, we know that the actors are not the actual people—it’s a morally-acceptable accommodation that Alec Hill calls “ mutual deceits.” Not necessarily.

Film 74
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The Content (R)evolution: Rick Kupchella on the Power of Brand-Driven News

MaccaPR

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. No, leveraging data for brand storytelling is not click-bait; in fact, true content marketers are fighting against it.

Brand 48
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How can Netflix turn viewers back on?

Mark My Words

Netflix vs TV An obvious selling point of Netflix over traditional broadcasters has always been its lack of advertisements, but even this is under threat, with the proposition of a cheaper ‘ad-supported’ subscription tier, despite CEO Reed Hastings announcing in 2015 that there was “no advertising coming on to Netflix.

Film 60
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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Freberg for the PR professors on Twitter list! ). Bigger the better, right?

Groups 60
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Why Brands Need to Get Emotional

Cision

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 252