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So, before starting off in 2015 with a new or expanded list of resolutions, it thought it would be a good idea to get this “time” factor in check. Learning is always my goal, so by maximizing my downtime time, by increasing my learning 10-fold, I’ll be able to achieve so much more in 2015. Podcasts PR 2.0
As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Ad tech giants like Google, Facebook, and AOL Platforms have surpassed Yahoo, which more and more seems like a symbol of an earlier technology era.
With so many changes to Facebook alone, and now that we’re in the midst of our marketing plans for 2015, it’s time to tear that rule up and take the time invested in marketing efforts, including social media, to create better and fewer content pieces while focusing on discussion-driven and based content. Chel Wolverton.
Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […].
Can you believe it’s December and 2015 is coming to a close? Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. In 2015, I’ve met amazing professionals who have surfaced in my career and life. I accomplished my 2015 show goals. Here are the 7 lessons: 1.
How do you use the data to make changes in your business and marketing that are meaningful in 2015? When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Suppose you’re trying to formulate a 2015 SEO strategy. Vice President, Marketing Technology.
The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Is that still the case today?
But I’m making a bold prediction: Among the 40+ crowd, I think you’re going to see a faction of people resist being tethered to their phones in 2015. So, we don’t have the long and storied history with technology that today’s Millennials do. And by “resist”, I mean “unplug.”
We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015. What bloggers, influencers and media outlets give the best recommendations on the latest technology and tools? Event Mentoring PR 2.0
The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK.
‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Wishful thinking?
Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. It’s 2015!! What gives? 10hr flight.
Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Surviving a content tsunami.
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here. Here are five key takeaways from the study : 1.
So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps.
Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. Wearable Technology. Passbook Compatibility. Open-Door Policies.
In December, we made a huge update to our app where we integrated ad-blocker technology to the image grabber so our customers could say goodbye to pop-ups and cookie messages. Today as we say goodbye to 2015, we’re over the moon to be joined by 400 loyal customers all over the world.
Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. Date: Thursday March 19 th 2015 (10 am PDT. Register now.
Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. Date: Thursday March 19 th 2015 (10 am PDT. Register now.
The marketing rate of change is accelerating, the technology matrix is growing , and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play. Strategy Technology Industry Talent Inbound Marketing'
… and I love how technology is allowing us to practice in more dynamic and interactive ways than ever before. I’ve been getting to know my friends at AirPR this past year, and I love how they describe themselves: a technology platform to increase PR performance. What’s PR En Route to in 2015? promises to do.
This year has been the year of wearable technology with Google Glass going on sale and health wristbands like Fitbit tipped to be one of this Christmas’ big sellers. In the case of the Fitbit, the technology that’s […]. The post Will 2015 be the year wearable technology brands enter the national health debate?
Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. ” Chipotle’s 2015 E. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.
As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Future demands smart personalisation.
So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps. To a crisis-free 2015!
Interviews celebrity interview convergence Direct Dial Dysfunction interview PR public relations Sir Mix-A-Lot SXSW 2015 tech technology' My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.
The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!
Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. cta] The post SHIFT Archives: The Best of Q3 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Want to see how to do this for your blog? Here’s how. The hot topic in PR is always strategy.
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).
Which 2015 Super Bowl ads got SHARED the most? Congratulations to Budweiser, the most-shared winner of Ad Bowl 2015! Vice President, Marketing Technology. See the original data here: The post Which 2015 Super Bowl Ads won? Whose ads were talked about the most? Which ads were great, and which ads flopped? Christopher S.
Are you more interested in e-commerce and technology? Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Aine is a retail reporter at Business Insider covering major retailers like Walmart, Target, Costco, Home Depot and Target. April Berthene @ByAprilBerthene. Madeline Stone @MadelineLStone.
News information, i.e.: Morocco no longer hosting the 2015 Confederation of African Football (Equatorial Guinea was later named the host), donation pledges by African businessmen for medical equipment to help fight against the spread of Ebola, etc. A great example in leveraging technology for crisis communication.
One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).
” Was Gartner Group correct in retiring the term from their 2015 Hype Cycle for Emerging Technologies ? Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?” Which topics come out ahead in the buzzword bakeoff?
Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Here’s how.
After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. So many executives have been exposed for inflating their academic achievements in college, but 2015 turns this one inside out. Wishing everyone has a healthy and prosperous 2015 (with a periodic twist).
58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Mobile search surpassed desktop search eight years ago – in 2015.
With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond. The big political healthcare news of 2015 was King vs. Burwell, where the Supreme Court upheld one of the main tenets of President Obama’s healthcare law. Technology. Becca Giller.
It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.
At Chevrolet we have, um, we have also been proud of the latest and greatest, uh, technology in our truck lineup, which is the all-new 2015, uh, Chevy Colorado. Um, it combines class-winning and leading, um, you know, technology and stuff with, uh, Wi-Fi powered by OnStar. Congratulations.” Washington Post. NY Daily News.
The Barcelona Principles , established in 2010 and updated in 2015, set new standards for PR measurement by emphasizing the importance of measuring outcomes rather than outputs. Remember that effective measurement is an ongoing process that requires regular refinement and updates as technology and best practices evolve.
Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.
The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. That SEO is dead and buried.
. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.
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