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Finding the Time in 2015 to Achieve All of Your Goals

Deirdre Breakenridge

So, before starting off in 2015 with a new or expanded list of resolutions, it thought it would be a good idea to get this “time” factor in check. Learning is always my goal, so by maximizing my downtime time, by increasing my learning 10-fold, I’ll be able to achieve so much more in 2015. Podcasts PR 2.0

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The Top Tech PR Stories Of 2015

ImPRessions - Crenshaw Communications

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Ad tech giants like Google, Facebook, and AOL Platforms have surpassed Yahoo, which more and more seems like a symbol of an earlier technology era.

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Create New Social Media Rules for 2015

Shift Communications

With so many changes to Facebook alone, and now that we’re in the midst of our marketing plans for 2015, it’s time to tear that rule up and take the time invested in marketing efforts, including social media, to create better and fewer content pieces while focusing on discussion-driven and based content. Chel Wolverton.

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5 Tenants of PRTech + 2015 PRTech Awards Recap

Onclusive

Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […].

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7 #PR Lessons in 2015

Deirdre Breakenridge

Can you believe it’s December and 2015 is coming to a close? Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. In 2015, I’ve met amazing professionals who have surfaced in my career and life. I accomplished my 2015 show goals. Here are the 7 lessons: 1.

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

How do you use the data to make changes in your business and marketing that are meaningful in 2015? When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Suppose you’re trying to formulate a 2015 SEO strategy. Vice President, Marketing Technology.

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Technology and PR: What’s Changed Over the Years for the Industry

Prowly

The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Is that still the case today?