The Proactive Report

SEPTEMBER 4, 2015

These are the Top 15 News sites for September 2015 (Source www.ebizmba.com). The fact that Yahoo News and Google News are so far ahead of the individual news sites supports that 2015 Edelman Trust Barometer findings that search is now the most used and most trusted source for news. BBC – 35,000,000. USA Today – 34,000,000.

SEO 100

SEO Google Digital PR Twitter 100

Deirdre Breakenridge

AUGUST 18, 2017

When Deirdre asked if I would be interested in writing a post to discuss my experience as an intern, I immediately began talking to my friends who also have internships and started my brainstorming. Whenever Deirdre gives me an assignment to do, I immediately write it down in my planner so I don’t forget.

Internal 284

Internal International Guidelines Writing 284

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 211

Writing Communications Marketing B2B 211

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire. But I’m usually neglecting my marketing blog to write for other websites. Commit to a Schedule. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit. Content is habit. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

ImPRessions - Crenshaw Communications

MAY 7, 2020

Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Khadeeja Safdar @khadeeja_safdar. Phil Wahba @philwahba. Adrianne Pasquarelli @SheLikesToShop.

Retail 245

Retail Twitter Real Estate Trends 245

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Cision

MAY 21, 2015

This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. Over the past 11 or so years in the communication industry, I’ve observed what works and what doesn’t as a press trip coordinator and attendee and as a press release writer and recipient.

Hotels 120

Hotels Tourism Travel Pinterest 120

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Liz Sabatiuk (@mobilia5) August 27, 2015. xpotomac15 — Jon-Mikel Bailey (@JonMikelBailey) August 27, 2015.

Storytelling 120

Storytelling Case Study Crisis Viral 120

PRSay

SEPTEMBER 19, 2019

In 2015, Forbes estimated that the drink rakes in around $100 million over the course of a single autumn. Starbucks still gets a lot of media coverage for the PSL,” writes The Motley Fool’s Daniel B. In addition, Google Trends data reveals that searches for “pumpkin spice latte” on Google peaked in 2015.

Instagram 128

Instagram Analytics Google Trends 128

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Empathy for your audience(s).

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. In addition, those that write out a strategy tended to actually follow it: “To take it a step further, 62 percent of the most effective marketers also say they follow the strategy ‘very closely.’”.

Content Marketing 144

Content Marketing Study Marketing Survey 144

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Write my first eBook and read MORE! Katelyn Davis, SHIFT SF. .

eBook 60

eBook Creativity Agency Exercises 60

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

New sites like Little Things , which launched in September 2014, grew at an exponential rate in 2015 while other sites, like Gigaom , closed their “doors,” only to be acquired and started up again in a new form. Sharpen writing skills. Solid writing skills never go out of fashion when it comes to media and public relations.

Fashion 149

Fashion Writing Pitching Internal 149

Melissa Agnes

NOVEMBER 18, 2014

Since the writing of the initial post, I’ve been subscribed to BBC’s Ebola WhatsApp initiative and have been paying attention to the daily updates and information they share through the app. A few weeks ago, I wrote about BBC’s WhatsApp strategy for educating West Africans on how to stay healthy when it comes to Ebola.

Education 210

Education Crisis Communications Case Study Crisis 210

Communications Conversations

DECEMBER 3, 2014

And, it got me thinking: Should I keep blogging in 2015? But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. I love to write, so blogging comes naturally to me. Not in a selfish, ego-centric way, but more from a “I love to write”-kinda way.

Blogging 144

Blogging Writing Creativity Meeting 144

Communications Conversations

DECEMBER 30, 2015

I don’t do it very often, but I’ll admit: I’m writing this post more for me, than you. I’m really writing this post for 32 people who helped me along in one way, shape or form in 2015. Started this group earlier in 2015, and I couldn’t be happier (and more lucky) with how things have turned out.

Groups 60

Groups Local Meeting Corporate 60

PRSay

AUGUST 3, 2022

Still, we cannot focus on improving these areas at the expense of writing better presentations or perfecting our three-pointers. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

Training 146

Training Media Training Crisis Communications Writing 146

Cision

JULY 10, 2017

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Be open to letting employees in different departments write content for your blog, as long as it keeps in line with your overall content objective. It’s only getting worse.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PR in High Definition

AUGUST 27, 2015

September is around the corner, which for many of you means it’s almost that time of the year to review 2015 and plan PR for 2016. The post Writing great PR objectives appeared first on Firefly Communications. How’s the year going? What are the challenges? One thing is for sure, if you […].

Writing 48

Writing Communications Blogging 48

Cision

FEBRUARY 12, 2016

Oriana Schwindt is a TV reporter for International Business Times and has been with the publication since 2015. If I don’t get back to you the first time, I did probably read your e-mail but just didn’t have time to respond: I receive well over 200 e-mails a day in addition to having to report and write.

Pitching 120

Pitching Internal International Mobile 120

Rock the Status Quo

DECEMBER 18, 2014

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following.

Blogging 124

Blogging SEO Sports Digital PR 124

Rock the Status Quo

JUNE 1, 2015

The secret psychology of persuasive copy (Conversion Conference – Las Vegas 2015) from Nathalie Nahai. On a more serious note – what skill is more useful in marketing than having a talent for writing? The 10 Best Copywriting Formulas for Social Media Headlines from Buffer. Hint, hint, nudge, nudge.)

Writing 100

Writing Conference LinkedIn Social Media 100

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.” This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion.

Social Media 120

Social Media Journalism Media Study 120

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. Krista suggests that brands open their minds to other social networks, such as Pinterest.

Social Media 120

Social Media Pinterest Media Infographics 120

Ishmael's Corner

NOVEMBER 2, 2014

The writing doomed Mr. Wilde before he uttered a word. At Chevrolet we have, um, we have also been proud of the latest and greatest, uh, technology in our truck lineup, which is the all-new 2015, uh, Chevy Colorado. This is not a man who spends his Tuesday nights honing his standup at Timbercreek Grill’s open mic. Congratulations.”

Communications 114

Communications Sports Technology Local 114

Stuart Bruce

MARCH 18, 2015

My CIPR CPD targets for 2015. Write my book! Buckle down and write it. Will contribute not just to my personal development, but the development of the PR profession. Are free or very cheap to do, because as an independent I can’t share training costs by cascading knowledge to my team. What do I need to know? Who can help?

Training 60

Training Ethics Course Analytics 60

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Technology continues to shift the way journalists write and influencers interact with their communities.

Pitching 120

Pitching Report Social Media Measurement 120

PRSay

OCTOBER 23, 2020

I’m writing this blog post from an office adapted for a person with severe vision loss. I’ll never forget the day in 2015 when PRSA honored me with its PR Professional of the Year award because of the stand I had taken for government ethics. This year’s theme is “Transforming the Landscape.”

Transportation 160

Transportation Sports Ethics Government 160

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Stuart Bruce

JANUARY 6, 2015

Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010. Offensiveness is thus built in to the official campaign strategy.

Communications 60

Communications Case Study Interviews Study 60

Cision

OCTOBER 31, 2016

Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. Although this is new to LinkedIn, it is an integration of the Lynda library (which LinkedIn acquired in 2015). Writing for HuffPo, J.D.

LinkedIn 60

LinkedIn Mobile How To Course 60