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In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.
Looking back on the 2016 segment gives us a snapshot of thought processes, lessons, and insights from a variety of journalists, VP of Communications, PR professionals, communications directors and more. Below are some of the biggest themes and my favorite quotations from this year! “Personalize Pitches” – Adriana Stan.
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. On January 19th, Shonali and our community will share insights on how to move forward in 2016, with a solid PR strategy in place. The post Kicking Off #PRStudChat in 2016 with PR Strategy appeared first on Deirdre Breakenridge. … Read more.
If you want to make leadership a priority in 2016, then you have to challenge yourself to uncover your own leadership qualities and skills. Are you making leadership a priority in 2016, and what does leadership look like to you in the New Year? The post Make #Leadership a Priority in 2016 appeared first on Deirdre Breakenridge.
Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Any other emerging trends you’re keeping an eye on in 2016? Let’s see if I got it right.
Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. The post How Will #PR & Marketing Pros Approach #Content in 2016? … Read more.
The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).
The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .
As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Keep scrolling for key insights and download the 2016 Global Social Journalism Study for the full results.
Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. Periscope launching to join the ranks of Meerkat and Stream.
channels in 2024 – that’s double what it managed eight years ago in 2016. We can add one more to the list, thanks to the McKinsey B2B Pulse Survey , which polled some 4,000 respondents: B2B marketing manages an average of 10.2 The expectations are higher too, according to McKinsey.
Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media selected from 100+ nominations.
Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? And social media is another 2015 trend on the list and is likely to make waves in the year 2016.
With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. There is a lot to learn (and will be learned) from this mainstream news channel.
Oh, the last few weeks in December — that special time of year when industry prediction posts become as ubiquitous as ugly holiday sweaters and peppermint-flavored everything.
Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. While this may not seem like a must-listen for most PR pros, it’s very useful for anyone in B2B tech. Adweek Yeah, That’s Probably an Ad. PR Hangover .
Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year. What you really need […].
Las Vegas’ CES has seen the French presence increase by 55% since 2016. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), was keen to remember that Europe – and France – is well-positioned in innovation and emerging tech trends.
2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions.
Here, then is my list of five top tech stories of 2016 – defined as those that had the greatest PR impact. Apple’s entry made wearables a category to be reckoned with for 2016 and beyond. Apple Watch set trends for wearables. No, the Apple Watch wasn’t a home run launch for Apple, but that’s not the point.
Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Multimedia is a crucial component to impactful modern-day journalism.
Every day I text my wife hashtags. She thinks it’s kind of stupid and she’s right (#superfluous), but it’s always funny to me because it demonstrates how little thought goes into using them.
When the Coachella Valley Music & Arts Festival started in 1999, it boasted music acts like Beck, Tool and Rage Against the Machine. They were $800,000 in red after that.
In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. A post shared by Tanesha Awasthi (@girlwithcurves) on Nov 23, 2016 at 4:23pm PST. You may also need to identify the topics and trends that resonate with them.
The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].
Back in 2016, Facebook added a secret […]. Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature.
In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. Onclusive PR Attribution is in no way impacted by the Jumpshot closure. Some background on Jumpshot and browser plug-in data sources. Avast developed Avast Antivirus in 2014.
For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. 2016 might be the most transformative year in social media.
A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC , 72 percent termed it a “business advantage.” What this means for PR.
Anna Williamson (@AnnaWilliamzon) May 18, 2016. Cision (@Cision) May 18, 2016. Christine (@MsChristine_Lee) May 18, 2016. “’Hey, do you want more information?’ John shares his criteria for determining a good entertainment news story: “Is it significant? Is it interesting?” An ideal story will be both. Marc agrees.
Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. A Gallup poll in September 2016 showed that trust in the media has sunk to a new low. But as trust in the media wanes, so too does our value.
That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.
Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. Fake news is not strictly new,” Carvin said.
Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. “Expert” or “authority” just aren’t good enough, and “pundit” can hit the wrong note. So, what separates mere experts from thought leaders?
The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. Nerdist (@nerdist) January 11, 2016.
In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. Almost a year later, Yahoo, yet again, announced that the data breach had affected three billion of its customers.
Wirecutter, the product recommendation brand it acquired in 2016, showed 20 percent growth in the quarter, its affiliate revenue a major component of the $72 million in “other” revenue the […] The post Growing pains: A better way forward for fast-rising performance PR appeared first on Agility PR Solutions.
Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. Joe Colon, Social Media Strategy, Atlantic Health System. Prior to joining Atlantic Health, Joe spent 7 years at News 12 New Jersey where he launched and led their digital and social efforts as an Interactive Producer.
In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. Onclusive PR Attribution does not rely in any way on third-party data providers like Jumpshot and is in no way impacted by the Jumpshot closure. Some background on Jumpshot and browser plug-in data sources.
Subject to customary closing conditions, the deal is expected to close in the first half of 2016. Accelerating our strategy to deliver the most integrated, intelligent and easiest-to-use platform for communications professionals. Until then, it will be business as usual for both Marketwired and Nasdaq.
This year, the Cision Communications Cloud ™ was named a finalist in two CODiE aw ard categories : “ Best Business Information Solution” and “Best News Media Monitoring Solution” after its launch in October 2016 ; ultimately taking home the award for “Best Business Information Solution.”
Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. SocialMedia Examiner (@SMExaminer) April 19, 2016. CMD (@CMDCreates) April 18, 2016. Cision (@Cision) April 18, 2016. Cision (@Cision) April 18, 2016. Cora-lynn (@coralynnyoga) April 18, 2016. garyvee #SMMW16.
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