PR Job Coach

JANUARY 15, 2016

Is it PR, marketing, advertising or some other function? And what does 2016 hold for the field and for public relations pros ? It is the subject of lively discussion as popular as “what came first the chicken or the egg.” And if you don’t believe that, fasten your seatbelt, the ride will be rocky. Always has. Always will.

Storytelling 100

Storytelling Community Advertising Advertising 100

Stephen Waddington

JULY 30, 2019

Profiling Facebook users: unethical data collection Cambridge Analytica worked on behalf of Vote Leave during the Referendum in the UK on 23 June 2016. It curates content from their network and targeted advertising. It’s a story that has most recently been told in the new Netflix documentary The Great Hack.

Facebook 91

Facebook Ethics Data Sports 91

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. 3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Brands like Warner Bros. Talk to Us!

Tools 74

Tools Marketing Advertising Advertising 74

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. A 2016 study found that compared to other industries, healthcare workers used the most expletives. Advertising is one of the world’s most pervasive and influential forms of communication.

Marketing 101

Marketing Healthcare Study Advertising 101

Stephen Waddington

NOVEMBER 21, 2018

That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016. Facebook said organisations have yet to be convinced to adopt this within advertising campaigns. billion to the UK economy according to the PRCA Census 2018. CIPR data is more conservative.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

MAY 14, 2018

Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Therein lies an advertising opportunity. Fake audio will almost certainly become an ethical concern for communicators. Second, voice assistants can be used to serve news.

Publicity 84

Publicity Google Marketing Radio 84

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 118

Agency Trends Marketing Survey 118

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Social is branding, but unlike traditional advertising—it’s more human. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40

Ethics Handbook Guidelines Local 40

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

Pitching 43

Pitching Journalism Tools Social Media 43

PR Conversations

APRIL 21, 2016

Their March 20, 2016, EE Voice podcast, In Employees We Trust: Key Findings from the 2016 Edelman Trust Barometer , featured Tamara Snyder (senior vice president at Edelman where she leads the agency’s Chicago employee engagement team). 2016 Edelman Trust Barometer Employee Engagement missteps . Language shapes consciousness….

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. A reset on advertising spend. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 213

Marketing Content Marketing Data Social Media 213

Presspage

APRIL 12, 2018

In 2016, Heliograf created more than 500 articles in the same time frame. ” Jeff : “Content marketing isn’t much different from advertising – it’s always rainbows and unicorns – nothing but happy stuff. Can we really expect news organizations to compete against that?”

Company 111

Company Media Journalism Report 111

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). If you have views on this topic, then add a comment here or on social media. Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports Internal International Leadership 0

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

SEPTEMBER 7, 2018

It was easy to predict a backlash from various quarters – including complaints about Nike’s own performance regarding ethics and inclusivity. I suggest that the Listerine ‘partnership’ was instigated by Scarlett London Digital – the agency that Ms Dixon established in 2016 after graduating.

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95

Newsfile

OCTOBER 10, 2023

The company harvested data through its “This Is Your Digital Life” app and used this data to directly assist the 2016 presidential campaigns of Ted Cruz and Donald Trump. 2] Cambridge Analytica used the data to provide analytical assistance to the 2016 presidential campaigns of Ted Cruz and Donald Trump. [3]

Privacy 52

Privacy Ethics Airlines Facebook 52

Flatiron Communications

NOVEMBER 28, 2018

advertisers sound off: [link]. Separately, the company served up its former chief security officer Alex Stamos in an op-ed in the Washington Post, who again tried to spin the Russian attack as an industry issue: “Yes, Facebook made mistakes in 2016. Now we know Facebook will do whatever it takes to make money.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 15) Ethics in PR revisited. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Social Media 116

Social Media Marketing Media Creativity 116