Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer.

Technology 83

Technology Facebook Measurement Policies 83

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR stands to impact advertising companies most of all. Public relations campaigns make take on more awareness building as advertising rebuilds. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. Most of the social media platforms have courses you can take on their advertising products. Similarly, some of the quantum discoveries stemming from CERN and LIGO are equally incredible.

Google 156

Google Course Survey YouTube 156

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. pic.twitter.com/plqrYTUht3.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

DECEMBER 15, 2015

In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo. This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland). The post One Bold Content Marketing Prediction for 2016 appeared first on Sword and the Script. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Retail Web 60

The Stalwart Blog

JANUARY 8, 2016

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live. But You Can Never Leave….

Social Media 60

Social Media Trends Apparel Media 60

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep.

Corporate 100

Corporate Social Media Digital PR Study 100

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. That’s the good news: most likely you won’t be in a tear down, reboot mode in 2016.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Cision

MARCH 22, 2017

With rapidly evolving technology and new mediums of communication, we’re getting to a place where an insane amount of time is being spent on the packaging and overall delivery of what we’re saying, but the actual message is getting lost in translation. ” #OnBrandPodcast. — PR Newswire (@PRNewswire) March 11, 2017.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. – Nicole Lee. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 212

Marketing Content Marketing Data Social Media 212

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. It is a very small leap to understand that Facebook is likely also fueling its ad placement systems with the same AI, using comments and content contextually to provide more advertising relevance.

Facebook 60

Facebook Mobile Retail B2C 60

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Technology Agency 150

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. With the rise of social media, digital technology, and more, PR professionals have to stretch. Technology will evolve.

Real Estate 120

Real Estate Technology Data Social Media 120

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on.

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. The rise of ad blocking was the story of Meeker’s 2016 report. 11 There is no line.

Publicity 122

Publicity Marketing Healthcare Television 122

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. presidential election.

Ethics 251

Ethics Data Privacy Policies 251

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 166

Financial Video Consumer Data 166

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S.

Marketing 107

Marketing B2B Interviews Content Marketing 107

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

OCTOBER 27, 2017

increase in Q3 growth from Q3 of 2016. In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Their focus remains on video advertising and streamed video content. Ad Revenue.

Twitter 87

Twitter Social Media Media Analysis 87

Shift Communications

NOVEMBER 2, 2017

Facebook showed a strong third quarter, powered by North American ad revenues: Quarter-over-quarter, Facebook showed a 10.67% Q3 improvement in revenue, a solid showing compared to the same quarter in 2016: This brings Facebook close to an almost-unheard of number in social media marketing: $5 average revenue per user. How might they do this?

Facebook 87

Facebook Social Media Mobile Media 87

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 14

Technology Company Software Marketing 14

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 It’s a classic must-read among technology types because it’s a road map for bridging the gap between early adopters – and the mainstream market in the early majority.

Analytics 81

Analytics Report Technology Pitching 81

Shift Communications

FEBRUARY 1, 2018

Facebook crushed expectations in its fourth quarter revenue, always its strongest quarter: Quarter-over-quarter, Facebook showed a 26% increase in revenue, comparable to their 2016 Q4: This brings Facebook to a new high water mark in advertising revenue, an astonishing number: $6 average revenue per user. What Do These Results Mean?

Facebook 92

Facebook Mobile Advertising Advertising 92