The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Most of the social media platforms have courses you can take on their advertising products. I do carve out a little time to read books at night.

Google 157

Google Course Survey YouTube 157

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MARCH 22, 2017

Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. The 2017 Super Bowl featured several multinational brands airing ads that had either subtle or overt political messages in the wake of the 2016 presidential election.

Communications 209

Communications Policies Storytelling Groups 209

Ishmael's Corner

DECEMBER 12, 2016

If there were ever a year that proved life is better than fiction, it was 2016. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. As always, subjectivity rules my curation of the best posts of the year.

Storytelling 60

Storytelling Industry Communications Publicity 60

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 21) The sinking confidence of social advertising metrics. Paid Media and Advertising Statistics.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Deirdre Breakenridge

JULY 9, 2018

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. If you have to write a research report, how could that research help your client’s business? If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising.

Social Media 150

Social Media Media Case Study Analytics 150

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching. A native of Greenville, S.C.,

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Deirdre Breakenridge

SEPTEMBER 6, 2016

This class is unlike others in PR, Marketing, and even Advertising classes. These can be applied and integrated not just in social media classes, but introduction courses, writing, management, and even campaign courses. Karen is also the author of A Roadmap For Teaching Social Media published in August 2016.

Social Media 150

Social Media Exercises Media Resources 150

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The stats support this: paid advertising now accounts for 83% of marketers’ social media spending and, according to a recent study , 84% of marketers have now fully integrated social media with their traditional marketing activities. As election 2016 showed, social media has arrived as a primary news source. Organize before you write.

B2B 120

B2B Customer Service Software Technology 120

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Cision

MAY 23, 2016

A lot of writing and speaking tips recommend avoiding “jargony” words, but we probably aren’t as adept at understanding the words that we use that people don’t understand, or that are possibly too broad to infer the meaning that we intend to convey. In 2016, the No. In the 1980s, the No. Peer Groups.

Communications 206

Communications Television Transportation Study 206

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Report 106

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. For as long as the discipline has existed, communications and writing skills have been instrumental to success. Yet public relations is not scaleable in the way that digital advertising and direct marketing are. PR professionals will need a broader range of skills.

Real Estate 120

Real Estate Technology Data Social Media 120

Stephen Waddington

MARCH 20, 2019

The relationship and trust between a blogger and their audience could quickly become corrupted by advertising. It’s also illegal under advertising standards in the UK. There’s an equal split between bloggers writing for personal reasons and writing professional blogs such as my own. Download the full report here.

Blogging 76

Blogging Fashion Survey Instagram 76

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. The 2016 version found the following the most trustworthy: Technical experts – 67%. To develop their own creative.

Writing 60

Writing Marketing YouTube Creativity 60

Stephen Waddington

FEBRUARY 19, 2019

The report is as close to an admission as we’ve had from the government of the role of social media in influencing the Leave outcome of the 2016 Brexit referendum. The Leave campaign advertised on the side of a bus during the Brexit campaign. I’ve followed its work from the outset. The frustration of the committee is plain to read.

Facebook 68

Facebook Report Radio Sports 68

Stephen Waddington

NOVEMBER 21, 2018

That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016. Facebook said organisations have yet to be convinced to adopt this within advertising campaigns. 15 Basic skills: coding and writing There’s a significant focus on coding in modern education.

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

APRIL 18, 2016

Pagefair believes the loss will reach $42 billion in 2016. The free content consumers enjoy is paid for by advertising. In the present business model, publishers are paid by advertisers. Randall Rothenberg, the president and CEO of the Interactive Advertising Bureau called ad blockers: “unethical, immoral and mendacious.”

Ethics 60

Ethics Web Advertising Advertising 60

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” Focus on developing your writing skills. What drew you to the field of public relations? Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. 8: Ability to write clearly for external AND internal audiences. All of it. 2: Video AND audio production skills.

Instagram 60

Instagram Analytics Mobile Employee 60

Mindful Marketing

MARCH 3, 2024

A 2016 study found that compared to other industries, healthcare workers used the most expletives. So, it shouldn’t be surprising that a marketer would write an article asking when it’s okay to swear in an ad. Advertising is one of the world’s most pervasive and influential forms of communication.

Marketing 101

Marketing Healthcare Study Advertising 101

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. 1) B2B to Invest 12.3% of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR? Jeff Barrett – @BarrettAll . ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. Intelligent Automation Solutions. Let’s dive into each area.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 17, 2015

We’ve gone full circle,” according to Doug Baker writing for the UK-based Marketing. That neatly summarizes the challenges facing Twitter as it looks towards 2016. It is relatively inexpensive to advertise effectively on Facebook but indeed the future of social media marketing is a path paved in payment. by Frank Strong.

Twitter 60

Twitter Advertising Advertising LinkedIn 60

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115