ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Here, then is my list of five top tech stories of 2016 – defined as those that had the greatest PR impact. Apple Watch set trends for wearables.

Transportation 227

Transportation Technology Google Software 227

The Resolution Blog

DECEMBER 16, 2015

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

Case Study 120

Case Study Agency Creativity Study 120

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

OCTOBER 5, 2016

Sahana (@hellosahana) September 8, 2016. A1 Prior to working in #pr measurement I was in PR itself – agency and in house #measurePR #amecmm. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016.

Measurement 84

Measurement Analysis Tools Agency 84

Cision

SEPTEMBER 5, 2017

In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. A post shared by Tanesha Awasthi (@girlwithcurves) on Nov 23, 2016 at 4:23pm PST. You may also need to identify the topics and trends that resonate with them.

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. One agency had a stellar study on health care but when they first released it they got zero media interest. I am sure you know that the media loves statistics.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

DECEMBER 29, 2016

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Google introduced its Google Analytics™ Demo Account in August 2016. cta] The post SHIFT Archives: The Best of Q3 2016 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 74

Analytics Google Data Analysis 74

Konnect Agency

NOVEMBER 14, 2022

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution. Looking for an influencer marketing agency?

Video 98

Video Agency Strategy Marketing 98

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms.

Twitter 281

Twitter System Community Healthcare 281

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Want to see how to do this for your blog? Here’s how. Casey Egan.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Ronn Torossian

AUGUST 25, 2021

Back in 2016, Facebook added a secret […]. Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature.

Facebook 195

Facebook Video Blogging Company 195

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 118

Agency Trends Marketing Survey 118

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Realistic goals and metrics are at the center of that effort. How do you make the most of that data?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Ideally an agency’s selection isn’t based solely on category experience, but it’s an easy way to make a first cut.

B2B 159

B2B Creativity Agency Meeting 159

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. As we head into 2016, it is important to take a moment to reflect and evaluate. PR agencies must always anticipate change, evolution and the need to keep the dialog open and healthy. Communication as always, is key.

How To 120

How To Agency Creativity Pitching 120

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%.

Creativity 174

Creativity Small Business Storytelling Travel 174

Shift Communications

DECEMBER 2, 2016

As 2016 winds down, we look forward to a new year to bring our clients the kind of coverage that continues to help them grow their businesses. Staying top of mind with reporters and editors that select contributed content pieces demands creative thinking and an intimate knowledge of the rapidly evolving news cycle. Mary McGuire.

Media 60

Media Mobile Employee Trends 60

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

The 2016 election has caused angst for just about anyone, from bankers to schoolteachers, but PR people have a particular challenge because we spend so much time trying to get our clients’ stories in the news. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while.

Policies 204

Policies Software B2B Report 204

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

PRSay

OCTOBER 12, 2021

He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. working with nonprofit organizations, foundations, associations and government agencies for nearly 35 years to open hearts and minds about issues and individuals, and realize a more inclusive and equitable world.

Nonprofit 197

Nonprofit Financial Community Leadership 197

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR agency: $84,500. If you work for an agency, you should be angling to work on representative client accounts now. 6 Ways to Get More from your PR Agency. CC BY 2.0 ).

Survey 60

Survey Tourism Airlines Financial 60

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 167

Publicity Ethics Training Education 167

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Below are a few 2016 earned media highlights from the New York consumer team and the value each of them delivered to our clients.

Consumer 60

Consumer Media Analytics Travel 60

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. These were almost (and I hate to use this word, but…) “seismic” moves that have the ability to change entire teams for agencies and departments on the client side. After a year-and-a-half stint at Deluxe, Heather went to the agency side for a leadership role with Nina Hale.

Marketing 60

Marketing Agency Social Media Leadership 60

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Trend #1: Interactive Infographics.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Stephen Waddington

AUGUST 9, 2017

The PRCA Census in 2016 (opens as a PDF) identified a gap of five percent between the profession and the public, with 91% of practitioners identifying as white. The gap of four or five percent is a deficit of up to 2,500 black, Asian and ethnic minority candidates (BAME) according to Office for National Statistics UK employment data for 2016.

Publicity 122

Publicity Survey Data Agency 122

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. Agency $88,000. Vice president (agency): $125,000.

Survey 124

Survey Agency Report Corporate 124

The Resolution Blog

APRIL 10, 2016

In-house teams, agencies. — Brigid Gorham (@BrigidGorham) April 5, 2016. From April the 19th 2016 we’re launching a new set of pricing plans for new customers. For our existing customers (anybody that is an active customer prior to 19th April 2016) you can stay on exactly the same pricing as you are on now.

Course 120

Course Local Tools Agency 120

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. cta] The post State of Social Q4 2016: Facebook Aims For the TV appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. User Growth. Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. ” Only 4 in 10 college seniors in the 2016 graduating class said their college experience helped them prepare for their future career. (A

Infographics 150

Infographics Course Survey Agency 150

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

PRSay

MAY 4, 2017

These are three, key ways that PR agencies and communications professionals can help with the cause: 1. So, if you manage social media for a PR agency, make sure the articles you’re sharing are from reliable sources. Popkin, Newsday reporter Mark Chiusano and MediaPost writer Philip Rosenstein.

Publicity 158

Publicity Communications Journalism Media 158

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients.

Financial 180

Financial Television Leadership Travel 180