Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. or “What was that even about?”. via GIPHY.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. As we head into 2016, it is important to take a moment to reflect and evaluate. PR agencies must always anticipate change, evolution and the need to keep the dialog open and healthy. Communication as always, is key.

How To 120

How To Agency Creativity Pitching 120

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

5W PR

OCTOBER 3, 2018

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Augmented Reality (AR).

Technology 88

Technology Storytelling Consumer Branding 88

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 177

Case Study Healthcare Film Branding 177

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. At of my early PR agency jobs, the founder would start every new business presentation with a story about how he started the business after working in propaganda for the U.S. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

MARCH 1, 2016

It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. The only major dislikes are dealing with any clients that don’t treat agency partners as strategic partners. Read the free State of the Media 2016 Report today! What are some of the biggest PR challenges technology brands face?

Technology 120

Technology Industry Storytelling Strategy 120

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Technology Agency 150

PRSay

OCTOBER 29, 2019

That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I While your content team should always be focused on writing and storytelling, you need to tell your story in a variety of ways using tactics like video, audio, photography, editing and design.

Television 105

Television Writing Storytelling Video 105

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. also see why ?). 15) PR salary growth remains flat.

Survey 102

Survey Marketing B2B Content Marketing 102

ISEBOX

JANUARY 5, 2017

Reality TV star Kim Kardashian had partnered with the company to promote its morning sickness drug Diclegis, but didn’t follow agency regulations on properly balancing risks and benefits when posting her experience with the medication on Twitter. But Duchesnay got it right this time with their 2016 promotions. And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Catching consumers’ attention is easier said than done — especially in the digital age, where consumers are constantly dodging branded messages.

Consumer 49

Consumer Brand Branding Reputation 49

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. Our messaging is more specialized because we’ve become more specialized as an agency.

Web 60

Web Internal International Storytelling 60

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Beyond PR

NOVEMBER 29, 2016

This is not unlike trying to explain PR in 2016. Storytelling for example, finds it roots in cave paintings and the earliest form of communication. However, the real success of public relations is as simple as what people are saying about your brand – whether it is said in a saloon, around a campfire or on Twitter. .

Storytelling 40

Storytelling Agency Creativity Twitter 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Apparently Paid media is a New Age Model of PR (warning that’s a link to an agency’s promotional post!). Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. To that end, this year’s roundup is uh-mazing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

MARCH 23, 2016

While I learnt a lot in my day job at a PR agency, I learned even more via these chats. How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge. It’s been five months since I started the weekly chat and the response to the chat has been overwhelming.

Meeting 40

Meeting Communications Marketing Community 40

The Hoffman Agency

MARCH 22, 2019

They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016. We achieved an all-time high of 11,982 international visitors, a 26 percent increase from 2016. While these numbers don’t lie, what do they actually mean for our client? The result?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Be a reverse-positioned brand. Be a hostile brand.

Writing 84

Writing Google Meeting Airlines 84

Cision

DECEMBER 17, 2015

PR is now a two-way conversation between the brand and its audience. The brand message can be influenced but it cannot be controlled anymore. We, as PR professionals, rely on creating goodwill between a brand and its customers. If a brand is real and personable, people want to connect with it.

Brand 120

Brand Branding Nonprofit Storytelling 120

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. And the pictures on your IG account should tie easily to that theme. Instagram Users.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174

Waxing UnLyrical

NOVEMBER 18, 2015

Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016.

Video 40

Video YouTube Web Case Study 40

PR 20/20

FEBRUARY 6, 2020

Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Solo PR Pro

JANUARY 19, 2016

He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Case in point, groups conducted a social media audit of four multi-million dollar brands. Hoard content.

Strategy 40

Strategy Brand Branding Journalism 40

The Hoffman Agency

MAY 1, 2017

We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. Beyond looking at the numbers like top-line revenue and year-to-year growth, they also take a qualitative dive into each agency. Does the agency’s work stand out as extraordinary? In 2016, U.S.

Industry 28

Industry Storytelling Agency SEO 28

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

Marketing 103

Marketing Content Marketing Crisis Management Data 103

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. By Christine Perkett.

Interviews 50

Interviews Communications Storytelling Marketing 50

Rock the Status Quo

SEPTEMBER 23, 2015

The next year will be even more incredible, with an AMAZING 2016 lineup of guests coming your way. Troll control with Jay Baer, writing tips from Ann Handley, content marketing with Mark Schaefer, agency growth hacks with Ketchum’s Stephen Waddington, storytelling brilliance from Michael Margolis (GetStoried) and more.

Twitter 100

Twitter Social Media Resources Google 100

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? But I feel that the term “storytelling” has become a cliché. Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48