PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. That’s what we aimed to discover.

Case Study 92

Case Study Study Branding Brand 92

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). 8: Ability to write clearly for external AND internal audiences.

Analytics 60

Analytics Instagram Mobile Employee 60

Stern + Associates

AUGUST 8, 2022

He is also an expert in discussing the international aspects and geopolitical challenges of cyber threats – particularly nation state sponsored hackers from Russia, China, Iran and North Korea and why organizations should be concerned. and international cyber issues for more than 30 years. Ignoring these risks is no longer an option.

Analysis 62

Analysis Government System Policies 62

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Nevertheless, a large number of U.S. According to the U.S. Census Bureau, by 2020, 36.5

Resources 60

Resources Education Ethics Corporate 60

Sword and the Script

AUGUST 22, 2017

It’s a tall order to work full-time at an agency and then go to school all day two weekends per month, but I am enjoying this period in my career so much. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. 5) You seem to do a lot of international work.

Internal 71

Internal International Interviews Trends 71

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. Singer and Eurovision Finalist 2016. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. Bye bye! .

Energy 52

Energy Groups Internal International 52

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. There are other agencies that are doing this on Snapchat ; check them out. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Leadership Internal International 0

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Stay tuned in 2016! Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Branding 48

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. 1,637 children were killed by guns in 2016. Father-daughter time: That’s what my husband and daughter shared during an evening at a country Western bar, enjoying one of their favorite bands.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. 1,637 children were killed by guns in 2016. Father-daughter time: That’s what my husband and daughter shared during an evening at a country Western bar, enjoying one of their favorite bands.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PR 20/20

JUNE 25, 2019

Our agency will forever “look beyond” to what’s next in our quick-paced industry, and it’s with that intrinsic drive that we launched Marketing AI Institute with the mission to make artificial intelligence more approachable and actionable for modern marketers. Internal communications and events. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. To that end, this year’s roundup is uh-mazing.

Marketing 191

Marketing Content Marketing Data Social Media 191

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 193

Writing Communications Marketing B2B 193

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”? As founder Tim Bell himself said regarding the racially charged social media campaign that his agency ran for the Guptas, “it was altogether smelly.” Do right by your employees.

Reputation 157

Reputation Crisis Management Ethics Agency 157

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Well, 100%.

Ethics 74

Ethics Branding Brand Internal 74

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78

Ethics How To Training Employee 78

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 19) Employees have huge impact on social sharing. Can your agency bring big ideas and execute?

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. The media monitoring tools offered by TrendKite will run an agency about $3,500 per client, per year, though you can get a volume discount. Anyway, Nasdaq acquired Marketwired in February 2016.

Marketing 63

Marketing Pitching Corporate Technology 63

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. I resolved to do something about it.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Consider: Hold an employee event that offers your ready, and most likely willing, company ambassadors a first-exclusive look at your corporate sustainability report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

ImPRessions - Crenshaw Communications

NOVEMBER 10, 2020

Elite international law firm Jones Day faces a reputation crisis as a result of its work to help the president challenge 2020 election results in four states. It was hit with an employee gender-bias lawsuit in 2019, and just last month Warren Buffet’s Berkshire Hathaway sued the firm for fraud over a transaction that went bad.

Reputation 296

Reputation Employee Groups System 296