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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

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2016 – A Year in Traditional Media

Shift Communications

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Finally, three months later, we got the interview on the books. Brittany Joyal, Account Executive.

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

The company says a centralized tool that links these things together will present a complete picture of media relations activity. In an interview with PRWeek, the company likened it to a CRM for PR. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ).

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Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. As our analyst herself says: “Yes, anyone can be a media analyst.

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Behind the Headlines With Adriana Stan

Cision

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson).

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22 PR Rock Stars of the Future

Communications Conversations

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Courtney Mains @courtneyamains.

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