ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” But what about the crisis situations that are handled well?

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Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. Today’s customers are actively telling their social circle about brands they love, which makes our work easier.

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PRSay

MAY 5, 2016

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games.

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The Stalwart Blog

JUNE 23, 2016

Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . Cholula Hot Sauce (@CholulaHotSauce) June 20, 2016. Ernie Keebler (@KeeblerElves) June 21, 2016. UncapRealFlavor like a champ! . Which farm should I mail this to?

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PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I It doesn’t take comedic genius or a nationally-televised show to take some inspiration from SNL.

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Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. They are already talking with big brands and monetizing their brand influence.

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Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

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Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

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The Stalwart Blog

OCTOBER 13, 2016

Smart brands know this. Established brands are routinely injecting the magic of nostalgia into their marketing as way to tap into our emotions. A video posted by Jordan (@jumpman23) on Sep 29, 2016 at 9:06am PDT. We all love a good story, especially those that make us a feel a connection to the past. Bravo, Nike.

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Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

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Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

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Stephen Waddington

MAY 14, 2018

Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Therein lies an advertising opportunity.

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Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 population , spending more time with television, magazines and radio. Brands often fear the fallout if they get it wrong.

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The Stalwart Blog

APRIL 10, 2015

It makes sense that many 2016 candidates are slowly revealing themselves on social media, although younger voters may think platforms like Facebook are passé. He is known as the "Public Relations President" because he was the first to leverage television and Madision Avenue advertising. The youth vote is incredibly important.

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Solo PR Pro

JANUARY 19, 2016

A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Case in point, groups conducted a social media audit of four multi-million dollar brands. Think beyond the brand. The students looked at several brands. How can brands use social to be social? Hello, how are you?

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Sword and the Script

MAY 21, 2016

How Are Brands Meeting, and Exceeding, Customer Expectations? Customers don’t view these interactions as channel-centric or as journeys, paths and lifecycles in the same way a brand might view them. So in 2016 our past VP of marketing is now 46. In his latest book, Content, Inc.,

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Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In broadcast television, you had three choices – ABC, CBS or NBC.

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Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

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Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

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Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

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Facebook Social Media Mobile Video 60

Mindful Marketing

MARCH 5, 2020

” Now, fast forward to a few weeks ago: I’m watching television, and a show comes on CNBC called “ Back in the Game ,” starring. Rodriguez also helped Lochte identify new income earning approaches , including some personal brand-appropriate endorsement deals and several solid speaking engagements.

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PRSay

SEPTEMBER 2, 2016

Getting the brand out there and everything that we stand for and everything that we built. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair.

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Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

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Beyond PR

OCTOBER 14, 2016

The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. What can news media and brands do about this? Brands also can better position female leaders to be featured on news broadcasts as experts. It’s not just the news media who can help achieve parity.

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Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Too Much Noise Across Too Many Digital Channels. It is no longer acceptable to proffer low grade activity measures.

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Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. His Trickster on the 1990s television series The Flash turned him into a fan favorite that he recently reprised in the CW’s hit adaptation.

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PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. First off, thank you so much for having me on the blog for a Q&A.

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MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

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OnePitch

DECEMBER 13, 2022

[00:02:20] KM: If I look at it right now, it is a massive flood of everything from do you want to do a book review to here is a really good story about an organic brand on social media. That’s marketing on platforms, marketing on television. But the problem with that is then you see stuff you’re like, “Hmm, 2016.

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Flatiron Communications

JANUARY 13, 2016

After all, didn’t Al Jazeera built its brand identity as the propaganda arm for the Intifada and a few recognized terrorist groups? ” From the Doha-originated news release : “Al Anstey, CEO of Al Jazeera America, today announced that Al Jazeera America will cease operation by April 30, 2016.

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Sword and the Script

AUGUST 6, 2019

c) “We’ve also doubled in size as a team since May of this year bringing on a Community & Brand Coordinator [ Kendall Aldridge ] as well as a Business Development Manager [ Danielle Schulz-Behrend ].”. The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look.

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Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

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Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. American television host and actor.

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ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Anyone in public relations would agree that the news stories of 2016 have been crazy. It helps that the Cubs are a national brand, enjoying that distinction with just a few other ball clubs – the New York Yankees, Los Angeles Dodgers, and Boston Red Sox. This is the time of year we prefer to focus on a few of those.

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The Stalwart Blog

MARCH 29, 2017

Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 I surmise that we will see a flattening of the league’s growth in the early 2020’s when its television contracts come up for renewal.

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Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

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