Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

PRSay

OCTOBER 16, 2020

With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. Check Vote411.org

Communications 202

Communications Nonprofit Employee Local 202

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .

Conference 120

Conference Internal International Data 120

Cision

MAY 23, 2016

What I want to do in this post is discuss five ways that we can communicate more effectively despite our overestimation of common experiences. Unless people understand clearly what you’re talking about from the get-go, your communication is doomed. In 2016, the No. Communicating is difficult. Experience. Conclusion.

Communications 206

Communications Television Transportation Study 206

Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. More than half of journalists use social to source stories.

Infographics 120

Infographics Media Journalism Survey 120

Cision

SEPTEMBER 20, 2016

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground.

Infographics 120

Infographics Social Media Media Journalism 120

Agility PR Solutions

AUGUST 25, 2021

In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. The post 4 communication mistakes that could be costing you clients appeared first on Agility PR Solutions. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013.

Communications 161

Communications Data Company Analysis 161

Deirdre Breakenridge

MAY 30, 2018

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.

Communications 171

Communications Training Education System 171

Onclusive

DECEMBER 21, 2016

While I’m certain there will be plenty of articles about what’s next for the world of PR and communications (like this one from the incomparable Gini Dietrich) I’m […].

Industry 150

Industry Communications Education Strategy 150

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. Disrupt by making your brand’s voice heard on a particular advocacy, policy or political issue.

Communications 209

Communications Policies Storytelling Groups 209

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. What impact does this have on communication professionals? So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. The best advice for content distribution on Twitter in 2016 comes from 2009. Want to know what new features Twitter will roll out in 2016?

Twitter 120

Twitter Brand Branding Customer Service 120

PRSay

NOVEMBER 9, 2022

Here’s what communicators should know about Mastodon, which has been around since 2016: You must choose a server. But as the BBC reports , Mastodon works very differently than Twitter does, causing confusion for people signing up for new Mastodon accounts.

Communications 165

Communications Twitter Software Mobile 165

Ronn Torossian

AUGUST 16, 2017

In early 2016, Edison Research published findings that of people 12 … READ MORE ». The post Podcasts Matter in Communication and as Part of a Marketing Mix appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It’s just about listening, so it offers something unique in your marketing mix.

Communications 150

Communications Marketing Travel Social Media 150

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Here, then is my list of five top tech stories of 2016 – defined as those that had the greatest PR impact. Apple’s entry made wearables a category to be reckoned with for 2016 and beyond. The post The Top Tech PR Stories Of 2015 appeared first on Crenshaw Communications. Apple Watch set trends for wearables.

Transportation 227

Transportation Technology Google Software 227

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. Which is where the packaging and communication of a single, coherent and well-articulated thought are critical. The post What Thought Leaders Have In Common appeared first on Crenshaw Communications.

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Yet employee communications is correlated with business success. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country.

Internal 136

Internal International Communications Employee 136

PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. As communications professionals, we should keep Swift’s approach in mind as we plan our own announcements.

Communications 148

Communications Film Radio Reputation 148

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 192

Communications Crisis System Healthcare 192

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Cision

FEBRUARY 29, 2016

And with the 2016 presidential election drawing closer, PACs are struggling to confront their biggest problem. They need to rethink how they communicate with their audiences. Here are four ways to revamp your communication and attract new members: 1. Here are four ways to revamp your communication and attract new members: 1.

Communications 120

Communications How To Infographics Print 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus.

Media 273

Media Privacy Data Analytics 273

Onclusive

JANUARY 4, 2016

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year. What you really need […].

Wireless 150

Wireless Industry Trends Communications 150

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Communicators can be verbose, and we sometimes layer in too much irrelevant information.

Communications 150

Communications How To Analytics Public Affairs 150

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. AI can now help communicators in every aspect of their strategy and campaign cycle. Business leaders specifically believe AI is going to be fundamental in the future.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Sarah Huckins is a Program Associate at the US Water Alliance and a Master’s candidate at American University’s School of Communication. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. If you are responsible for internal communication programs you need to be on top of these new services.

Trends 100

Trends Skype Digital PR Guidelines 100

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. What is most gratifying about a career in communications? Laura has spearheaded communications and development programs for U.S. And much more!

Twitter 281

Twitter System Community Healthcare 281

PRSay

NOVEMBER 5, 2021

Alarmed by the unhealthy state of the media ecosystem, she used her expertise in content analysis to create the original Media Bias Chart in 2016. Vanessa Otero is the founder and CEO of Ad Fontes Media. Illustration credit: skypicsstudio ].

Communications 190

Communications Journalism Advertising Advertising 190

Cision

MAY 24, 2016

The velocity of the newsroom has sped up and with so many publishing options and communication platforms, it shows no sign of slowing down. So how can communication professionals keep up? Anna Williamson (@AnnaWilliamzon) May 18, 2016. Cision (@Cision) May 18, 2016. Is it interesting?” An ideal story will be both.

Film 211

Film Pitching Print Journalism 211

Cision

APRIL 25, 2017

Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. It certainly reinforces the need to communicate with transparent language because everyone’s antenna is up, looking for misinformation.”.

Facebook 303

Facebook Newspapers Local Crisis 303

Cision

SEPTEMBER 12, 2016

What I want to do in this post is to discuss a sensible way to think about hashtags and how you use them in your communications and marketing. And this noise impacts the capability to use hashtags to communicate and market to an intended audience using social platforms. Hashtag where people contextually search.

How To 120

How To LinkedIn Instagram Twitter 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. The post Top Ad And Marketing Podcasts For PR Pros appeared first on Crenshaw Communications. Adweek Yeah, That’s Probably an Ad. Happy listening!

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235