ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. Which is where the packaging and communication of a single, coherent and well-articulated thought are critical. Build a community. Good leaders will listen to that community. Package the idea.

Leadership 398

Leadership B2B Community Viral 398

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

PR News

JULY 22, 2016

Brand communicators seek to influence the undecided and convince them of the value of the product or service they’re representing. They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. Once upon a time, politicians sought the same end and used similar means.

Communications 48

Communications Brand Branding Community 48

PR News

JULY 22, 2016

Brand communicators seek to influence the undecided and convince them of the value of the product or service they’re representing. They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. Once upon a time, politicians sought the same end and used similar means.

Communications 48

Communications Brand Branding Community 48

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. The best advice for content distribution on Twitter in 2016 comes from 2009. Want to know what new features Twitter will roll out in 2016?

Twitter 120

Twitter Brand Branding Customer Service 120

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Figure out cross-generational communication — quickly. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 191

Communications Crisis System Healthcare 191

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner.

Communications 171

Communications Nonprofit Training Study 171

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. But then the 2016 scandal forced Nissan to suspend selling those models. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance.

Ethics 264

Ethics Automotive Technology Conference 264

Stephen Waddington

FEBRUARY 14, 2019

Marcel Klebba and I are creating a virtual school to share our expertise in communications. Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. It’s a community for anyone that’s keen to learn practical communication skills to get ahead in their job.

Communications 95

Communications Community Blogging Agency 95

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications.

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. It’s a subject I’ve thought and talked about and delivered against. This can limit innovation.

Case Study 120

Case Study Agency Creativity Study 120

PRSay

OCTOBER 12, 2021

He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter.

Nonprofit 196

Nonprofit Financial Community Leadership 196

Cision

SEPTEMBER 12, 2016

What I want to do in this post is to discuss a sensible way to think about hashtags and how you use them in your communications and marketing. These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. Hashtag where people contextually search.

How To 120

How To LinkedIn Instagram Twitter 120

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Communicators can be verbose, and we sometimes layer in too much irrelevant information.

Communications 150

Communications How To Analytics Public Affairs 150

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. What is most gratifying about a career in communications? Laura has spearheaded communications and development programs for U.S. And much more!

Twitter 281

Twitter System Community Healthcare 281

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together. Ike is a veteran communicator who knows that crisis communications lives and dies by speed.

Conference 40

Conference Crisis Community Crisis Communications 40

PR in High Definition

OCTOBER 11, 2016

Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. We’ve have been honoured to help with media relations for Byte Night this year, working to raise awareness amongst the technology community, who have long been staunch supporters of the cause.

Pitching 48

Pitching Course Community Technology 48

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016).

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement.

Measurement 40

Measurement Community Banking Advertising 40

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Solo PR Pro

JANUARY 14, 2016

On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). What questions/issues would you like to see Solo PR address in 2016?

Leadership 40

Leadership Community Trends Communications 40

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Great writers know how to communicate. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

OCTOBER 28, 2016

If no engagement from the community, numbers mean nothing #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

PRSay

FEBRUARY 24, 2021

Kaiser GKC-PRSA Memorial Scholarship Fund at the Greater Kansas City Community Foundation for undergraduate college scholarships. She died in 2016 at age 98. A legacy of many firsts. Inez Kaiser was born in Kansas City, Kan., She earned an education degree and taught home economics in the Kansas City, Mo., school district for 20 years.

Newspapers 122

Newspapers Fashion Leadership Journalism 122

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Robert Scoble (@Scobleizer) April 14, 2016. JasonFalls @TbroOnline @shonali you haven’t met my best friend @pre_me.

Marketing 40

Marketing Nonprofit Measurement Banking 40

PRSay

SEPTEMBER 30, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics. I visited the memorials. I donated money.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

I cried not only for the victims, not only for their families, not only for my son who would have to re-live this someday when he reads about it in a history book, but also for my friends and colleagues who had the daunting task of communicating such heart-wrenching news to a variety of publics. I visited the memorials. I donated money.

Community 60

Community Local Government Television 60

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries. However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Reputation Us

OCTOBER 18, 2016

So do the results: In the first half of 2016 alone, the NCUA approved 100 mergers. While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Communication is important before , during and after a merger.

Reputation 60

Reputation Communications Financial Internal 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Someone pinch me! AMECSummit #measurepr. customers.

Measurement 44

Measurement Analysis Banking Internal 44

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. These messages are tired and far from creative. And you are what you repeatedly do.’

Creativity 80

Creativity Communications Brand Branding 80

Karen Freberg

NOVEMBER 26, 2017

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. This is one of the things I did in October 2016. That’s why I created the Social Media Professor’s Community Group on Facebook.

Community 49

Community Social Media Media Education 49

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40