PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 192

Communications Crisis System Healthcare 192

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. It makes perfect sense – PR is a communication function and social media is all about communication. Check out our free email course on the Digital PR skills you need in 2016 and beyond.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. It makes perfect sense – PR is a communication function and social media is all about communication. Check out our free email course on the Digital PR skills you need in 2016 and beyond.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. It makes perfect sense – PR is a communication function and social media is all about communication. Check out our free email course on the Digital PR skills you need in 2016 and beyond.

Corporate 100

Corporate Digital PR Social Media Study 100

Communications Conversations

JUNE 27, 2016

But, the big question for us: What does this move mean for communicators? It’s a question you’re likely to get from business partners and colleagues in the weeks ahead–especially since LinkedIn has evolved into a key communications tool for many of us. How does this impact communicators? Outlook).

LinkedIn 84

LinkedIn Corporate Communications Employee 84

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 102

Blogging Content Marketing B2B Social Media 102

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Stephen Waddington

SEPTEMBER 16, 2021

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. The Secret Behind Successful Corporate Transformations was written by Paul A.

International 92

International Internal Communications Employee 92

Cision

MAY 31, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. But it can be done.

Consumer 243

Consumer Branding Brand How To 243

ImPRessions - Crenshaw Communications

JULY 10, 2017

Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches. Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI.

Pitching 170

Pitching Media Product Launch Agency 170

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. Internal communications teams use video to convey a corporate culture.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Branding 149

Branding Brand Storytelling B2B 149

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Marketers stand to gain much by communicating brand transparency. Gaining Trust and Sales From Transparency.

Branding 208

Branding Brand Consumer Transportation 208

Cision

MARCH 20, 2017

Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. This is why we’ve invested so heavily in the Cision Communications Cloud. If you have any questions about today’s news, feel free to email me at askcision@cision.com.

Technology 227

Technology Data Big Data Measurement 227

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. But then the 2016 scandal forced Nissan to suspend selling those models. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance.

Ethics 265

Ethics Automotive Conference Technology 265

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Hugh Elliott (@HughSElliott) June 15, 2016. Head of brand, communications & digital at Philips North America, Mark A.

International 120

International Internal Measurement Analytics 120

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Working through a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Jessica spent six years in corporate PR before launching her own business. Jessica Lawlor, President & CEO of Jessica Lawlor & Company.

Community 150

Community Twitter Corporate Groups 150

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was a solo corporate comm. Do you ever regret it?

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Wherever possible, communicate how you will fix the problem. As the face of the corporation, many CEOs are naturally charismatic. Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Scandal: 2016. Take full responsibility. Accepted or denied?

Media Training 170

Media Training Interviews Training Video 170

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. What’s more, media credibility has actually increased over 2016. appeared first on Crenshaw Communications.

Airlines 180

Airlines Reputation Journalism Crisis 180

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Great writers know how to communicate. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

PRSay

SEPTEMBER 1, 2020

The World Economic Forum (WEF), in 2016, identified the nine most pressing ethical issues we face as artificial intelligence (AI) transitions from science fiction to our everyday reality. Anyone who has “public relations” or “communications” in their title will be required to explain what it all means. The impact of AI.

Ethics 163

Ethics Publicity Transportation Twitter 163

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. About the Shareholder Communications 365 Study. Don’t make them hunt and click.

Infographics 120

Infographics Comparison Retail Study 120

Cision

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” How shareholders consume shareholder communications content. About the Shareholder Communications 365 Study. examples being [link] and [link] ).

Infographics 120

Infographics Comparison Financial Study 120

Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. The GIFT 2016 report provides the basis for a call to action for accountants and regulators of the accounting profession to get to grips with this important issue. You can download the Global Intangible Finance Report (GIFT) 2016 here.

Reputation 94

Reputation Measurement Branding Brand 94

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 186

Marketing Content Marketing Data Social Media 186

Communications Conversations

DECEMBER 14, 2015

And while I’m not backing off my primary claims (no coffees with folks who want to “pick my brain” and phone calls instead of coffees with students looking for advice), I am making a concerted effort in 2016 to get back to coffees. I think we may get lucky in 2016. Hoping to fix that in 2016. Redo for 2016.

Meeting 60

Meeting Travel Storytelling Local 60

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Still not exactly sure what the title means, but I do know Nathan’s move from Bolin to FRWD in 2016 was a big one.

Marketing 60

Marketing Agency Social Media Leadership 60

PRSay

OCTOBER 3, 2016

” Well, for those of us in the communications industry, this may be playing out right before our eyes. This presents a great opportunity, particularly for us as communications professionals. Traditional tools like corporate intranets and legacy communications systems just don’t work well in a mobile environment.

Mobile 129

Mobile Enterprise Employee Technology 129