PRSay

NOVEMBER 9, 2022

Here’s what communicators should know about Mastodon, which has been around since 2016: You must choose a server. But as the BBC reports , Mastodon works very differently than Twitter does, causing confusion for people signing up for new Mastodon accounts.

Communications 165

Communications Twitter Software Mobile 165

Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. It wasn’t crazy to get an article in HBR ( I did it with my HealthFitness client in 2016 ). Pitching thought leadership content to Fast Co. You had to pitch the editor your story idea. She would review it.

Leadership 112

Leadership Media Pitching B2B 112

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. As communications professionals, we should keep Swift’s approach in mind as we plan our own announcements.

Communications 148

Communications Film Radio Reputation 148

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It is integral to effective public relations, ensuring organisational communication is credible and organisations can achieve their objectives.

Communications 105

Communications Big Data Leadership Data 105

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

Like many professional communicators, I’ve long considered Dr. Martin Luther King, Jr. as a model of natural public relations instincts and admired his speeches and sermons as examples of communications artistry. Here are my favorite excerpts from King’s speeches that may be of interest to communicators.

Technology 199

Technology Ethics Leadership Examples 199

PRSay

OCTOBER 12, 2021

He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. The Comunicadores for the Future program funds six- to nine-week paid communications internships with nonprofit organizations in the D.C. Since living in the D.C. Photo credit: seventyfour ].

Nonprofit 197

Nonprofit Financial Community Leadership 197

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

NOVEMBER 5, 2021

Alarmed by the unhealthy state of the media ecosystem, she used her expertise in content analysis to create the original Media Bias Chart in 2016. Vanessa Otero is the founder and CEO of Ad Fontes Media. Illustration credit: skypicsstudio ].

Communications 190

Communications Journalism Advertising Advertising 190

Cision

MAY 12, 2017

Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients. In her new role, Smith will continue to execute results- driven campaigns, while also taking a leadership role in the organization.

Financial 180

Financial Television Leadership Travel 180

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. The account lead at the right agency will have a combination of pertinent experience, communications skills and good chemistry with the client team.

B2B 159

B2B Agency Creativity Meeting 159

Stephen Waddington

SEPTEMBER 16, 2021

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. It has been at the core of organisational change.

International 92

International Internal Communications Employee 92

Cision

MARCH 20, 2017

Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. This is why we’ve invested so heavily in the Cision Communications Cloud. This does not signify any changes as far as who and how the company is led.

Technology 227

Technology Data Big Data Measurement 227

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Here are some of the main takeaways, tweets and thought leadership from day one. . Hugh Elliott (@HughSElliott) June 15, 2016. .

International 120

International Internal Measurement Analytics 120

PRSay

AUGUST 8, 2017

Good governance takes leadership. Good leadership takes looking beyond the moment to make decisions that will have an impact long past the decision point. This year, we have several governance initiatives coming before the Leadership Assembly on Oct. Entrust the Board of Director to revise bylaws.

Government 68

Government Leadership Fashion Communications 68

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016).

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

NOVEMBER 12, 2020

But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I thrive on change and new challenges versus maintenance.

Publicity 174

Publicity Leadership Corporate Agency 174

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. 3: #AskGaryVee: One Entrepreneur’s Take on Leadership.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. Beginning a PR campaign is just the impetus these businesses need to assess all external communications materials and get everything up to speed.

Company 120

Company Guidelines Leadership Financial 120

PRSay

FEBRUARY 24, 2021

In 2022, the endowment fund will begin awarding scholarships to Black college students at the junior and senior levels who demonstrate Kaiser’s qualities of Black leadership, PR excellence and community volunteerism, PRSA’s Greater Kansas City Chapter said in a statement. Wells Award for leadership in journalism for people of color.

Newspapers 122

Newspapers Fashion Leadership Journalism 122

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Cision shakes up C-suite again Cision has swapped out its leadership again. It’s gone from public traded – to privately held – twice in the same period.

Software 161

Software Marketing Leadership B2B 161

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel. She is a member of the PRSA Board of Ethics & Professional Standards.

Ethics 116

Ethics Journalism Conference Study 116

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness.

Measurement 137

Measurement B2B Google Financial 137

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. But then the 2016 scandal forced Nissan to suspend selling those models. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance.

Ethics 265

Ethics Automotive Conference Technology 265

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. However, I LOVE the concept they’re driving at here.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers.

Branding 149

Branding Brand Storytelling B2B 149

Deirdre Breakenridge

JUNE 2, 2017

The idea for ‘A Place Called Earth’ came out of a flight back from the US to Australia in March 2016. How do you define leadership and what does it take for a leader to create true impact today? Leadership starts with self. The Thriving Collective is all about helping good people achieve greater levels of impact on all 3 levels.

Film 150

Film Travel Leadership Training 150

Sword and the Script

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Then at the end of the year, I go back through the findings to filter the best gems to highlight.

B2B 78

B2B Marketing Communications Survey 78

PRSay

MARCH 26, 2018

I find that while industrial, professional and other formalized conduct codes can be helpful, when the decisions become more acts of leadership, how things go depends more on the leader’s personal code of conduct than other standard professional prescriptions. So what are the elements of a personal code of conduct? Get the getable.

Ethics 120

Ethics Construction Leadership Writing 120

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Still not exactly sure what the title means, but I do know Nathan’s move from Bolin to FRWD in 2016 was a big one.

Marketing 60

Marketing Agency Social Media Leadership 60

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Of course, relative to WordPress (3.6

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 173

Survey Marketing B2B Study 173

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. It has to change how you communicate your message to your stakeholders and customers. thought leadership. Today this phrase takes on a new significance: who are your loyal fans?

Software 113

Software Digital PR Leadership Strategy 113

Cision

MARCH 29, 2016

If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years. Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. Brutal Honesty.

Retail 120

Retail Pitching Print Writing 120