Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

PRSay

OCTOBER 16, 2020

With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. Check Vote411.org

Communications 201

Communications Nonprofit Employee Local 201

Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. It wasn’t crazy to get an article in HBR ( I did it with my HealthFitness client in 2016 ). Pitching thought leadership content to Fast Co. You had to pitch the editor your story idea. She would review it.

Leadership 112

Leadership Media Pitching B2B 112

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 191

Communications Crisis System Healthcare 191

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Ask yourself what is important to you and create goals within your role and share them with team leadership. Everyone needs to start somewhere. Offer to help create new content.

Communications 171

Communications Nonprofit Training Study 171

PRSay

AUGUST 8, 2017

Good governance takes leadership. Good leadership takes looking beyond the moment to make decisions that will have an impact long past the decision point. This year, we have several governance initiatives coming before the Leadership Assembly on Oct. Entrust the Board of Director to revise bylaws.

Government 67

Government Leadership Fashion Communications 67

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications.

Survey 90

Survey Marketing Content Marketing Measurement 90

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. 11 Evil Leadership Techniques. link] Information is Power As a leader, disseminating information on a “need to know” basis isn’t necessarily a good communication strategy. “Do The Qualities of Leadership: Direction, Communication, and Obfuscation.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

PRSay

OCTOBER 12, 2021

He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. The Comunicadores for the Future program funds six- to nine-week paid communications internships with nonprofit organizations in the D.C. Since living in the D.C. Photo credit: seventyfour ].

Nonprofit 196

Nonprofit Financial Community Leadership 196

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Cision shakes up C-suite again Cision has swapped out its leadership again. It’s gone from public traded – to privately held – twice in the same period.

Software 161

Software Marketing Leadership B2B 161

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. But then the 2016 scandal forced Nissan to suspend selling those models. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance.

Ethics 264

Ethics Automotive Technology Conference 264

PRSay

NOVEMBER 5, 2021

Alarmed by the unhealthy state of the media ecosystem, she used her expertise in content analysis to create the original Media Bias Chart in 2016. Vanessa Otero is the founder and CEO of Ad Fontes Media. Illustration credit: skypicsstudio ].

Communications 189

Communications Journalism Advertising Advertising 189

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Still not exactly sure what the title means, but I do know Nathan’s move from Bolin to FRWD in 2016 was a big one.

Marketing 60

Marketing Agency Social Media Leadership 60

PRSay

FEBRUARY 24, 2021

In 2022, the endowment fund will begin awarding scholarships to Black college students at the junior and senior levels who demonstrate Kaiser’s qualities of Black leadership, PR excellence and community volunteerism, PRSA’s Greater Kansas City Chapter said in a statement. Wells Award for leadership in journalism for people of color.

Newspapers 122

Newspapers Fashion Leadership Journalism 122

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016).

Publicity 167

Publicity Ethics Training Education 167

Solo PR Pro

JANUARY 14, 2016

On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). What questions/issues would you like to see Solo PR address in 2016?

Leadership 40

Leadership Community Trends Communications 40

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. 3: #AskGaryVee: One Entrepreneur’s Take on Leadership.

Writing 84

Writing Google Meeting Airlines 84

Solo PR Pro

FEBRUARY 11, 2016

Our two groups of top communication professionals shared thought leadership, tips and advice on the following topics of interest: How does #PR / #SocialMedia differentiate from other disciplines in 2016? Are clients asking you to measure success differently in 2016? Chat Highlights.

Leadership 40

Leadership Measurement Groups Twitter 40

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Axia PR

AUGUST 12, 2020

It's hard for corporate communications and marketing professionals to be creative. And since we don't, it can be hard for corporate communications and marketing professionals to be creative. We are expected to deliver unique and powerful ideas on the regular for our leadership team, clients, and customers.

Creativity 62

Creativity Company Corporate Leadership 62

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. However, I LOVE the concept they’re driving at here.

Social Media 174

Social Media Media Analytics Data 174

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Here are some of the main takeaways, tweets and thought leadership from day one. . Hugh Elliott (@HughSElliott) June 15, 2016. .

Internal 120

Internal International Measurement Analytics 120

Communications Conversations

NOVEMBER 12, 2020

But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I thrive on change and new challenges versus maintenance.

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

Like many professional communicators, I’ve long considered Dr. Martin Luther King, Jr. as a model of natural public relations instincts and admired his speeches and sermons as examples of communications artistry. Here are my favorite excerpts from King’s speeches that may be of interest to communicators.

Technology 199

Technology Ethics Leadership Examples 199

Cision

MAY 12, 2017

Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients. In her new role, Smith will continue to execute results- driven campaigns, while also taking a leadership role in the organization.

Financial 180

Financial Television Leadership Travel 180

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. Beginning a PR campaign is just the impetus these businesses need to assess all external communications materials and get everything up to speed.

Company 120

Company Guidelines Leadership Financial 120

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel. She is a member of the PRSA Board of Ethics & Professional Standards.

Ethics 115

Ethics Journalism Conference Study 115

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. The account lead at the right agency will have a combination of pertinent experience, communications skills and good chemistry with the client team.

B2B 159

B2B Agency Creativity Meeting 159

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness.

Measurement 137

Measurement B2B Google Financial 137

PRSay

OCTOBER 21, 2022

As communicators know, our messages don’t always land the first time. But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. For further reading on PRsay: Taylor Swift’s Lessons for Communicators.

Strategy 157

Strategy How To Video Reputation 157

PRSay

MARCH 26, 2018

I find that while industrial, professional and other formalized conduct codes can be helpful, when the decisions become more acts of leadership, how things go depends more on the leader’s personal code of conduct than other standard professional prescriptions. So what are the elements of a personal code of conduct? Get the getable.

Ethics 119

Ethics Construction Leadership Writing 119

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers.

Brand 149

Brand Branding Storytelling B2B 149

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. Digital media journalists are watching, [which] creates communication opportunities.”

Leadership 40

Leadership Report Media Video 40

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. It has to change how you communicate your message to your stakeholders and customers. thought leadership. Today this phrase takes on a new significance: who are your loyal fans?

Digital PR 113

Digital PR Software Leadership Strategy 113