Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. Disrupt by making your brand’s voice heard on a particular advocacy, policy or political issue.

Communications 209

Communications Policies Storytelling Groups 209

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus.

Media 273

Media Privacy Data Analytics 273

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

Trends 120

Trends Mobile Media Print 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. [By Alex Hoag].

Trends 105

Trends How To SEO Google 105

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

Like many professional communicators, I’ve long considered Dr. Martin Luther King, Jr. as a model of natural public relations instincts and admired his speeches and sermons as examples of communications artistry. Here are my favorite excerpts from King’s speeches that may be of interest to communicators.

Technology 199

Technology Ethics Leadership Examples 199

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer.

Technology 83

Technology Facebook Measurement Policies 83

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. It’s a subject I’ve thought and talked about and delivered against. This can limit innovation.

Case Study 120

Case Study Agency Creativity Study 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. The post Top Ad And Marketing Podcasts For PR Pros appeared first on Crenshaw Communications. Adweek Yeah, That’s Probably an Ad. Happy listening!

Marketing 306

Marketing Advertising Advertising Industry 306

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies.

Media 221

Media Privacy Data Analytics 221

Marketwired

FEBRUARY 12, 2016

We are pleased to announce that Marketwired has agreed to be acquired by Nasdaq, a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Subject to customary closing conditions, the deal is expected to close in the first half of 2016.

Government 189

Government Corporate Analytics Technology 189

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. But technology had to catch up with human nature. “ Live video isn ’ t new this year.

Social Media 213

Social Media Media Video Film 213

Waxing UnLyrical

OCTOBER 5, 2016

and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016.

Measurement 84

Measurement Analysis Tools Agency 84

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. The session was a retrospective of the European Communication Monitor, exploring insights gained from the project conducted for 15 years across nearly 50 European countries.

Communications 105

Communications Big Data Leadership Data 105

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. But then the 2016 scandal forced Nissan to suspend selling those models. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance.

Ethics 264

Ethics Automotive Conference Technology 264

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Figure out cross-generational communication — quickly. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. Changes in technology and client expectations. Technology has also lets us better track our successes.

Technology 142

Technology Retail Storytelling Crisis 142

Agility PR Solutions

SEPTEMBER 20, 2018

Only 12 percent of Fortune 500 companies operating in 1955 survived to the year 2016. The post 5 ways business communicators can use technology to their advantage appeared first on Agility PR Solutions. You can be sure that the ones that thrived were those that best adapted to their changing environment.

Technology 60

Technology Communications Trends Company 60

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. It’s the only way to stay ahead.

Hotels 198

Hotels Mobile Travel Technology 198

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things. A great data divide.

Marketing 213

Marketing Content Marketing Data Social Media 213

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers.

Content Marketing 73

Content Marketing Video Trends Marketing 73

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan. Do fewer things better.

Tourism 150

Tourism Employee Web Travel 150

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. 83% of managers in 2016 can’t find/hire any. For companies without an effective data science practice, crisis communications will be an ongoing trial. Vice President, Marketing Technology. @Airbnb has no rooms. breather has no offices. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

PRSay

OCTOBER 3, 2016

” Well, for those of us in the communications industry, this may be playing out right before our eyes. Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” This presents a great opportunity, particularly for us as communications professionals.

Mobile 129

Mobile Enterprise Employee Technology 129

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. In other words, most people reading this have already been distracted. But it can be done.

Consumer 243

Consumer Branding Brand How To 243

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Like some technological teddy. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1: Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Shift Communications

DECEMBER 2, 2016

Another coverage highlight this year came on behalf of Corcentric, when we placed a byline in CIO Review Magazine by Hugo Borda, their SVP of Technology and Engineering: The Rise of.NET and Challenges to Consider. After just a 20-minute conversation with Hugo, our team was able to compose the article on this subject matter that was new to us.

Media 60

Media Mobile Employee Trends 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. The post Top Ad And Marketing Podcasts For PR Pros appeared first on Crenshaw Communications. Adweek Yeah, That’s Probably an Ad. Happy listening!

Marketing 204

Marketing Advertising Advertising Industry 204