PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

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Reputation Public Affairs Advertising Advertising 165

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? On Tuesday, November 15, 2016, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals.

Trade Shows 150

Trade Shows Community Social Media Resources 150

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. I wouldn’t necessarily have known that, for two reasons.

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Agency Creativity Advertising Advertising 120

Cision

FEBRUARY 23, 2016

I found creative and intelligent people trying their best to deliver commercial success for clients. Gain insights from Cision’s free State of the Media 2016 Report! It is primarily an influencer marketing and community management approach to help the FSA create more compelling and engaging content.

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Analytics Agency Newspapers Community 120

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Community building (27%). How can marketers successfully coexist with AI? Strategic planning (42%).

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Marketing Data B2C Big Data 118

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Community management. Creative Eye/Design/Photography/Video. However, I LOVE the concept they’re driving at here.

Social Media 174

Social Media Media Analytics Data 174

Stephen Waddington

SEPTEMBER 29, 2017

No ethnic group has a greater proportion of creative or talented people but when you walk into a room full of public relations people, at best one in 12 of them will be BME. PRCA data from 2016 suggest nine percent. 83,000 people work in public relations in the UK according to the PRCA 2016 Census. Thanks for stopping by.

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Publicity Analysis Data Industry 96

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Create a community of influencers that you can use to distribute content at any time.

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Pitching How To Instagram YouTube 120

Cision

DECEMBER 23, 2015

Sanders’ communication efforts show PR professionals that brands need to retain their audience’s attention by sharing the intersection of what matters to your brand and to your following early and often. Build communities everywhere. Build communities and promote the social conversation. Read the case study!

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Reddit Brand Branding How To 120

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Intrepid PR types can develop good, creative story pitches but often you need more than hard and soft news to keep your client’s name in lights. So, while we heartily endorse scrapping the overused, incorrect, or just bad words of 2016, why not investigate them a bit before trashing? Budgets with bite.

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Pitching Consumer B2B Survey 120

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

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Brand Branding Video Social Media 118

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. Finally, 2024 also brings another U.S.

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Writing Communications Marketing B2B 211

Cision

DECEMBER 17, 2015

Panera Bread has an initiative called Panera Cares which is a special 501(c)(3) nonprofit community caf é that operates on a pay-what-you-can model. The challenge I have for you in 2016 is don ’ t wait until next holiday season to create RAK campaigns. Images: Steven Depolo , Mike Mozart ( Creative Commons ).

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Brand Branding Nonprofit Storytelling 120

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before.

Real Estate 120

Real Estate Technology Data Social Media 120

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PRSay

AUGUST 25, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Bureau of Labor Statistics figures for 2016 show that among “public relations and fundraising managers” — a subset under the “Management, professional, and related occupations” category — 10.3

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Measurement Meeting Resources Creativity 107

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016.

Social Media 70

Social Media Pharmaceuticals Company Media 70

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Swarmwise eBook: Building a community. PR planning for 2016? His creativity is out of this world so we’re taking notes! Automated insight from excel spreadsheets? New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows.

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eBook Google Tools Analytics 120

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. She believes the key to successful content is balancing creativity, analytics and commonsense.

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Content Marketing Conference Video Analytics 52

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus? I was like – WOW!

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Creativity Education Video Film 40

Cision

APRIL 12, 2016

Check out Cision’s free “State of the Media 2016 Report!” My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands? Rapid Fire Round.

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Fashion Pitching Journalism Social Media 120

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. She left the agency world in 2016 to work at Be The Match on their communications team.

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Social Media Agriculture Marketing Media 128

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.

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Storytelling Social Media International Internal 78

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future!

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Financial Conference Agency Resources 98

Shift Communications

MARCH 3, 2016

First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. Or, what’s something you always look forward to every year?

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Interviews Conference Creativity Community 60

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Hence, my notion of PR agencies is something like editorial teams.

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Crisis Ethics Financial Conference 64

Communications Conversations

SEPTEMBER 20, 2016

And, in this case, that means planning and staffing appropriately for community management. You have a big social media ad budget (read: tens of thousands of dollars), and you feel like your creative is fairly solid. Why don’t more brands resource and staff community management appropriately? I just don’t get it.

Social Media 60

Social Media Media Community Customer Service 60

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 49

Case Study Study Community Nonprofit 49

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. Valentine’s Day Campaign Tips For 2016. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. How to Build Stronger Bonds With Your Community.

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Community Web Viral Creativity 40

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

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Instagram Analytics Mobile Employee 60

Solo PR Pro

AUGUST 9, 2016

Solo PR Pro’s main event activity for 2016 – the Florida Public Relations Association (FPRA) Conference, kicked off on Sunday, August 7, 2016 in Tampa, Florida. The event will run through August 10, 2016. Social Content Trends – Arik Hanson, Principal, ACH Communications. See a presentation you’re interested in?

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PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JUNE 7, 2016

For example, here’s a look at some of the communication preferences as expressed by Generation X-ers during the middle of the buying cycle : Vendor face-to-face meeting: 33%. Industry, professional online communities or forums: 20%. There’s a growing body of research suggesting doodling sparks creatively. Vendor website: 33%.

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Survey Marketing B2B Infographics 60

Solo PR Pro

OCTOBER 13, 2016

On the second Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Are there creative ways to make boring but necessary news more exciting?

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Leadership Creativity Community Data 40

wiredPRworks

NOVEMBER 22, 2016

#GivingTuesday is on November 29, 2016. Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. What will do differently in 2016? Get creative! Tell us: How did you participate in 2015? What did you learn?

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Nonprofit Small Business Corporate Creativity 40

Waxing UnLyrical

JANUARY 29, 2016

And it absolutely tickled me that my church – yes, church – sent out what has to be one of the most creative communications ever. First, there was this (email) subject line: 1/24/2016 Services Cancelled (due to giant snow lizzard). And then this was the body of the email: That was it. Wasn’t that great?!

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Creativity Course Facebook Community 40

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The 2018 JOTW Communications Survey from Frank Strong.

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Content Marketing Survey B2B Google 61