Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 144

Blogging Software B2B Survey 144

Cision

MAY 3, 2017

By supporting the press through honest PR practices, by giving back to community, but upholding ethical standards in all that they do, companies can help ensure that the American dream and the laws that govern it stay in place permanently. Confidence in the media has recently eroded due to the recent U.S.

Branding 253

Branding Brand Government Ethics 253

PR in High Definition

OCTOBER 11, 2016

Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. We’ve have been honoured to help with media relations for Byte Night this year, working to raise awareness amongst the technology community, who have long been staunch supporters of the cause.

Pitching 48

Pitching Course Community Technology 48

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Why is the public relations industry not representative of the organisations or the public that it serves?

Industry 153

Industry Publicity Agency Community 153

PR News

JULY 22, 2016

They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. The post How the 2016 Presidential Race May Change Brand Communications appeared first on PR News Blog. Once upon a time, politicians sought the same end and used similar means. Things have changed.

Communications 48

Communications Branding Brand Community 48

PR News

JULY 22, 2016

They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. The post How the 2016 Presidential Race May Change Brand Communications appeared first on PR News Blog. Once upon a time, politicians sought the same end and used similar means. Things have changed.

Communications 48

Communications Branding Brand Community 48

Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. On how effective measurement can improve media relations: A4: #PRdata gives you the opp to think on your feet w reporters. Here’s to another great year of PR measurement!

Measurement 40

Measurement Facebook Community LinkedIn 40

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands? Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But 2016 turned out differently. This year, despite a 38% increase in PR Lions award entries, just two “pure-play” PR agencies took home metal, making 2016 the most lackluster performance for PR shops since the category was created four years ago.

Agency 120

Agency Creativity Advertising Advertising 120

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. There are some interesting innovative media models seeking to reverse the trend. CIPR data is more conservative.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 129

Technology Publicity Software Print 129

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. After all, no two audiences are the same. Original data also increases the chance that your brand will receive coverage.

Data 106

Data Meeting Measurement Report 106

Cision

SEPTEMBER 8, 2016

Cision (@Cision) September 7, 2016. There are two kinds of people on the Internet, said Orbit Media co-founder Andy Crestodina during his keynote address. Although creators only make up 1%, they are a vocal and vital part of your industry’s community. PR Newswire (@PRNewswire) September 7, 2016. bryankramer #CMWorld.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Reputation Us

NOVEMBER 4, 2016

Our team works collaboratively with the selected nonprofit to provide communications guidance and support via media relations, message development, media training, community outreach, social media, communications training and other related services.

Nonprofit 60

Nonprofit Media Training Training Local 60

Cision

SEPTEMBER 8, 2016

Be involved in supporting corporate social responsibility not just with finances but also with volunteering and interaction with the community. The key is understanding what the media wants from your brand’s outreach. Download our new report – Cision’s 2016 Global Social Journalism Study – today.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

APRIL 12, 2022

million in 2016. The PR community needs the competition. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We It raised a Series A round of funding for $1.1

Software 91

Software Pitching Measurement Enterprise 91

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 49

Case Study Study Community Nonprofit 49

Sword and the Script

APRIL 16, 2019

Its acquisitions have included one of those two press release companies – Cision bought PR Newswire for a reported $841 million in 2016. Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space. Surveys of the PR community or reporters ( like this one ).

Survey 73

Survey Technology Corporate Financial 73

Sword and the Script

MAY 28, 2016

. — John Legere (@JohnLegere) March 7, 2016. A clear example of this can be found paid social media such as this T-Mobile promoted tweet published in the account of the company’s CEO. There are more than 6,000 reactions at the time of this writing, not counting the commentary from the community. Promoted tweet. Hvod0S6G9d.

Marketing 64

Marketing Social Media Content Marketing Writing 64

Critical Mention

JANUARY 3, 2019

That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. One of the issues she addresses pertains to being where your community is, and you won’t know that until you try! So, back in 2014, I set up social media channels across the board. I hope your readers will join me!

Interviews 105

Interviews Ethics Government International 105

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of I put $100.00

B2B 60

B2B Facebook Marketing Advertising 60

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines.

Meeting 81

Meeting Automotive Media Transportation 81

Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. For organizations seeking to promote community involvement, sponsorships, or social responsibility initiatives, broadcast media provides a direct avenue for local engagement.

Radio 75

Radio Television Media Local 75

Sword and the Script

JUNE 11, 2016

In effect, the champion organization for the commercialization of content marketing, and by extension blogging, has perhaps, unwittingly, also demonstrated why this trend for publishing, community-building and audience development is so important. Most PR firms are good at either media relations or content marketing, but rarely both.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun?

Sports 68

Sports Education Construction Television 68

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. The 7 Least Read Posts in 2018.

Content Marketing 61

Content Marketing Survey B2B Google 61

Stephen Waddington

MAY 23, 2018

The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people.

Analysis 60

Analysis Technology Tools Exercises 60

MaccaPR

DECEMBER 19, 2016

Facebook - Depending on your social media strategy, consider how the new piece of content might resonate with your Facebook audience, which for some companies is more about workplace culture and boosting employee morale. Wise content marketers can consider participating or even creating a Google+ Community. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 4: Get Involved in Communities I’m a runner.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 6a) June 6, 2016: DOJ Rules on PR Newswire. 1) February 18, 2014: Enter GTCR .

Technology 14

Technology Company Software Marketing 14

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62