Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Branding Brand How To 168

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. How to Evolve with the 2016 #PRTrends Click To Tweet.

Trends 105

Trends How To SEO Google 105

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

Trends 120

Trends Mobile Media Print 120

Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. 5 #NewYearsResolutions for #PR Professionals in 2016: What Made #Marketwired’s List Click To Tweet.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus.

Media 273

Media Privacy Data Analytics 273

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. In 2016, we want to make your lives a bit less hectic (hopefully). What should you look for in 2016? In 2016, Smart Insights predicts that mobile ad spending will exceed spending on desktop, reaching almost $70 billion worldwide.

Mobile 100

Mobile Retail Video Social Media 100

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

SEPTEMBER 5, 2017

Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments.

Strategy 244

Strategy How To Media Measurement 244

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. It’s no longer enough to label the content “promoted.”

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. It’s no longer enough to label the content “promoted.”

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. It’s no longer enough to label the content “promoted.”

Trends 100

Trends Skype Digital PR Guidelines 100

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Cision

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. Information is everywhere.

Facebook 303

Facebook Newspapers Local Crisis 303

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

AUGUST 14, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

HubSpot reported in 2016 that 43 percent of readers skim online content. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company.

Writing 293

Writing How To Infographics Pinterest 293

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers.

Branding 252

Branding Brand YouTube Social Media 252

Deirdre Breakenridge

FEBRUARY 15, 2017

Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. She is sometimes referred to as “iJess” due to her omnipresence and saver of all sanities.

Twitter 281

Twitter System Community Healthcare 281

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies.

Media 221

Media Privacy Data Analytics 221

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Branding 208

Branding Brand Consumer Transportation 208

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. billion in 2016. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. You must turn down time-consuming commitments. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? Doing research about traditionalists’ values and the media they consumed in their home country can help narrow down what businesses can target.

Marketing 184

Marketing Nonprofit Community Mobile 184

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while.

Policies 204

Policies Software B2B Report 204

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

JUNE 5, 2017

The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. Brands can’t inspire their consumers if the content is not inspirational. In September 2016 alone, Tasty generated nearly 1.8 Those experiences need to be similar.”

Pinterest 202

Pinterest Creativity Video Retail 202

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Years later in 2016, I decided to hang a shingle for a consultancy, I decided to make this blog my business site rather than create a website for two key reasons.

Google 156

Google Course Survey YouTube 156

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Agility PR Solutions

JANUARY 7, 2020

Did Coca Cola manipulate or mislead teens regarding the health benefits or consequences of consuming its products? According to the […]. The post Coke fights back against allegations of dishonest marketing appeared first on Agility PR Solutions.

Marketing 117

Marketing Analysis Journalism Internal 117

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. This growing device mesh leads Gartner’s list of strategic technology trends of 2016.

Hotels 198

Hotels Mobile Travel Technology 198