The Stalwart Blog

JANUARY 8, 2016

The world of social media changes quickly. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . Be on the lookout for these 5 social media trends in 2016: .

Social Media 60

Social Media Trends Apparel Media 60

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. In 2016, we want to make your lives a bit less hectic (hopefully). Email, and then social media, helped to enhance a valuable outreach tool. What should you look for in 2016? Ignore the “Social Media is Free” statement.

Mobile 100

Mobile Retail Video Social Media 100

Bianchi Biz Blog

FEBRUARY 12, 2024

A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. I did some freelancing after college and found my way back into the media business full-time a little over four years ago when I landed a job on Business Insider ‘s transportation desk.

Meeting 87

Meeting Report Transportation Automotive 87

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? From the perspective of the consumer team in the Boston office the answer is a resounding, NO! After an aggressive media relations push, we began to pick up traction in the local market. Annie Perkins.

Print 60

Print Media Travel Wireless 60

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? But owned media — blogs, tip sheets, case studies, webinars, etc.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Business Wire

NOVEMBER 14, 2018

In his introductory speech, Mr. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), was keen to remember that Europe – and France – is well-positioned in innovation and emerging tech trends. Las Vegas’ CES has seen the French presence increase by 55% since 2016.

Technology 263

Technology Trends Consumer Industry 263

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling Measurement B2C 282

Prohibition

JULY 13, 2021

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media.

Social Media 62

Social Media Trends Pinterest Radio 62

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Personalize social media; less you, more them. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

Buchanan PR

OCTOBER 5, 2023

As media professionals, we can’t help but take a look at the buzz surrounding the popstar and wonder: what can we learn from the cultural phenomenon that is Taylor Swift’s empire? Thus began a downward spiral of Swift’s image in the media. A year after the “Famous” fiasco occurred, Swift was ready to get back in the game.

Strategy 81

Strategy Media Viral Trends 81

Cision

MARCH 3, 2016

Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Do you know the top three media trends?

Media Relations 120

Media Relations Media Pitching Survey 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. These types of media content present both problems and opportunities for your clients. Understanding earned but unwanted media. Funding fake or extreme “news”.

Communications 190

Communications Journalism Advertising Advertising 190

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Mine Social Media for Public Health Trends. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. How is Facebook faring as the current king of the hill? User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. You can read more about it on Facebook for Media: [link].

Facebook 48

Facebook Nonprofit Enterprise Google 48

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

MARCH 17, 2016

Our consumers are demanding video content more than ever, and here are a few numbers to prove it : 100 million Internet users watch online video every day. But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. Get started with your 2016 video goals. Flipagram.

Video 40

Video Marketing Mobile YouTube 40

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016.

Data 120

Data Conference Measurement Pitching 120

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. G2 names best media monitoring solutions for 2021.

Media 104

Media SEO Analytics Analysis 104

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. 1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. 79% of consumers are willing to share data if there is clear personal benefit.

Report 92

Report Trends Retail Marketing 92

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

Storytelling 78

Storytelling Social Media Internal International 78

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? This group tends to value their traditional values from their home country including food, family, and media. percent of the total U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7 billion in 2021.

Social Media 81

Social Media Media Fashion Instagram 81

PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers. Will consumers remain loyal or take their business elsewhere?

Communications 148

Communications Film Radio Reputation 148

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Media intelligence collected through social media monitoring is a secret weapon for understanding any audience. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” DemandGen Report – 2016 Content Preferences Survey ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Cision

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? The AP, as the media cooperative is colloquially known, has been a paragon of neutrality and fact-based content for 171 years, but only recently has it gotten attention specifically for the work it is doing to rid the world of misinformation, one piece of news at a time.

Facebook 303

Facebook Newspapers Local Crisis 303

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87