Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Marketing be nimble. Ted Seward | Carrot Top Industries , Inc.

Marketing 172

Marketing Employee Content Marketing Training 172

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Whitepapers.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 8) Creativity over productivity. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.)

Social Media 94

Social Media Marketing Media Creativity 94

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action. Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. Co-creativity, a PR ecosystem. “We by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you know your industry, then you know your competitors. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. The point is advertising is not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

Cision

JUNE 14, 2016

Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out.

Healthcare 0

Healthcare Creativity Consumer Government 0

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. million - had become the last successful, worst-polling candidates in the 2016 race.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Co-Founder of Status Creative, a leader in social media engagement. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

SEPTEMBER 2, 2016

At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics. Halloween, Thanksgiving, Hanukkah, Christmas, and fall and winter’s other holidays will be here sooner than you know it, bringing with them plenty of inspiration for engaging content.

Banking 62

Banking Retail B2B Writing 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. I love traditional marketing automation.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], attendees will learn to leverage social selling and multichannel marketing for associations. For more information on Forum Forward 2016 and to register, go to forumforward.org. I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. The second is an increase in ‘pay for play’ publishing.

Writing 196

Writing Communications Marketing B2B 196

Sword and the Script

JUNE 7, 2016

Analyst content (Gartner, Forrester, etc.): Industry, professional online communities or forums: 20%. Also see: Qualify Hard; Close Easy: Leads in Unscripted Marketing Links. There’s a growing body of research suggesting doodling sparks creatively. Top 5 Challenges Facing B2B Marketers in 2016.

Survey 60

Survey Marketing B2B Infographics 60

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What have you seen lately? That’s a good question.

Internal 118

Internal International Insurance Insurance 118

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Video and creative media. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. new research from staffing firm The Creative Group shows. It may lead to something, or it may not.

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. — Kevin C Hartman (@KevinCHartman) July 14, 2016. are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Whitepapers.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. But only 7% of marketers say they do “great” webinars. Jeff Perkins (@jeffperkins8) December 7, 2016. Roundups are content curation at its finest.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I If you know your industry, then you know your competitors. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Innovation.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In other words, your life is already machine-assisted, and your marketing will be too. The Marketing Machine Age. The Need for a Marketing AI Framework.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. Okay, it’s probably not quite that easy.

Agency 96

Agency Trends Marketing Survey 96

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. In some circumstances, especially in B-to-B marketing, they do serve a purpose.

Media 112

Media Journalism Report Video 112

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people.

Analysis 60

Analysis Technology Tools Exercises 60

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. What are your thoughts about user-generated content? For example, emojis and the use of emojis for targeted marketing. Create a content calendar.

Case Study 110

Case Study Content Marketing Strategy Facebook 110