Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy.

B2B 120

B2B Customer Service Software Technology 120

Cision

FEBRUARY 29, 2016

And with the 2016 presidential election drawing closer, PACs are struggling to confront their biggest problem. At her free webinar, “ Create Standout PAC Communication for 2016 ,” Amie provided attendees with email best practices, campaign scheduling tips and examples of successful PAC campaigns. Want to increase your PAC’s impact?

Communications 120

Communications How To Infographics Print 120

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. What is Inbound & why should PR pros care?

eBook 120

eBook Google Tools Analytics 120

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Neil Patel is one of the biggest content marketers online today. One of the contributors to his position today is his advanced guide for content marketing. You’ll reach new people who will benefit from your old content.

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eBook Infographics Pinterest How To 108

Sword and the Script

APRIL 12, 2022

million in 2016. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 91

Software Pitching Measurement Enterprise 91

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

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Brand Branding Content Marketing Film 60

PR 20/20

SEPTEMBER 29, 2020

So how do you get marketers to really understand AI , explore new concepts and take action? At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog. That’s what we aimed to discover.

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Case Study Study Brand Branding 92

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The firm says it surveyed 1,055 bloggers and published the report late in 2016. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

PR 20/20

JUNE 13, 2017

We started the Marketing Artificial Intelligence Institute to connect the dots for marketers, executives and entrepreneurs who want to learn how AI will impact their companies, industries and careers. Related Read: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Join us today.

Marketing 51

Marketing Technology Conference Content Marketing 51

Sword and the Script

APRIL 16, 2019

Its acquisitions have included one of those two press release companies – Cision bought PR Newswire for a reported $841 million in 2016. I may also consider an Off Script Q&A interview , but probably no more than a couple per year. The third company on the list, Cision, has been on a buying spree. Image credit: Unsplash.

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Survey Technology Corporate Financial 73

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing. and Epic Content Marketing. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 13, 2016

But only 7% of marketers say they do “great” webinars. Jeff Perkins (@jeffperkins8) December 7, 2016. Roundups are content curation at its finest. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

APRIL 11, 2018

Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. They’re experts in their industry and what they do best.

Instagram 74

Instagram Pitching Media Tourism 74

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. The drawback is that visibility has become a commodity , which is why the content marketing trend is so important to PR. I’ll often use the first draft of a press release for a pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

AUGUST 13, 2019

Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6

Technology 14

Technology Company Software Marketing 14

PR 20/20

MAY 8, 2019

Marketing Artificial Intelligence Institute. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We’re also tracking more than 1,100 sales and marketing AI companies with combined funding north of $5 billion.

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Agency Enterprise Technology Analytics 84

Sword and the Script

MAY 5, 2016

This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. We are practicing what we preach because this content marketing trend is not a fad. In fact, I think PR is the best kept secret in content marketing.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Sword and the Script

FEBRUARY 21, 2017

The company provides lead generation, nurturing and market profiling for B2B organizations – the nitty gritty sales work that frightens many companies. Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight. Your favorite marketing campaign of all time is: Dollar Shave Club.

Marketing 75

Marketing System Data Tools 75

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. Too much of what marketing does is focused on the short-term – stunts, tricks, and discounts – to influence the numbers at the expense of the long term. Consider the following: Cybersecurity. There are nearly 700 startups in legaltech; funding is at near record-highs; Fintech.

B2B 67

B2B Marketing Survey Study 67

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Pinterest 40

Stephen Waddington

MAY 23, 2018

In a podcast interview Paul Sutton said the images served as highly visible warning signs for practitioners. Implication for the future of PR Failure to adapt to technology could lead to other business categories such as management consultancy and digital marketing encroaching on the domain of PR.

Analysis 60

Analysis Technology Tools Exercises 60

Beyond PR

AUGUST 25, 2016

Amazon $100 billion annual sales and Amazon Web Services earns $10 billion, 2016 : “They (Amazon.com and AWS) share a distinctive organizational culture that cares deeply about and acts with conviction on a small number of principles. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter.

Storytelling 40

Storytelling Brand Branding Wireless 40

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time.

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Pitching Journalism Tools Social Media 43

PR Conversations

MAY 24, 2016

Why the women interviewed by Liz Bridgen choose not to develop their careers elsewhere in the occupation is not clear. Anyone looking to climb the traditional career ladder undoubtedly will need to change companies, if not countries, in pursuit of a hierarchical progression in 2016 and beyond.

Publicity 41

Publicity Agency Study Mobile 41

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Tom Pick | Webbiquity LLC.

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Marketing Content Marketing Advertising Advertising 129

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 108

Marketing B2B Interviews Content Marketing 108

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Cision

JUNE 14, 2016

Does your content provide value or fall short? In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

Communications Conversations

AUGUST 31, 2018

I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. ” I’ve been surprised by how similar content marketing is to journalism. Life Time caught my attention and didn’t let go ever since I interviewed our CEO Bahram Akradi for a cover story with the Business Journal last year.

Media 112

Media Journalism Report Video 112

Sword and the Script

OCTOBER 15, 2016

Mr. Ogilvy is one of mine and his 1992 interview is included below and the inspiration behind the theme of “icon” for this week’s three Unscripted Marketing links, which follow below. Don’t miss these related posts: Marketing vs. Machine: Are the Bots Coming for Your Job? Marketing: Investment, Cost or Profit Center?

Advertising 60

Advertising Advertising Print Interviews 60

Mindful Marketing

JANUARY 31, 2017

We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention.

Journalism 50

Journalism Report Enterprise Interviews 50