The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Only 28% picked the marketing department. Study by The Creative Group.). Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Stephen Waddington

MAY 10, 2022

There’s nothing in legislation proposed by the Government to address robust corporate reporting failures or tackle climate, and social concerns. It is a much needed but very limited response to recent corporate failures. BHS was placed into administration in 2016 with a pension deficit of £571 million, and 11,000 jobs lost as result.

Corporate 106

Corporate Government Retail Report 106

Marketwired

FEBRUARY 12, 2016

Nasdaq’s Corporate Solutions business supports over 10,000 clients in 60 countries with Investor Relations (IR), Public Relations (PR), Communications and Governance services and solutions. Subject to customary closing conditions, the deal is expected to close in the first half of 2016. You can read the complete news release here.

Government 189

Government Corporate Analytics Technology 189

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

Communications Conversations

JUNE 27, 2016

But, as I look at this deal, I have a number of thoughts–and can think of a number of ways this deal will impact us as corporate communicators: No sudden moves for at least six months. That means more features and tools for us, as corporate communicators, to take advantage of. Think more 2017 than 2016. Off the shelf.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1: Towards the end of 2015, I was feeling distracted.

Writing 84

Writing Google Meeting Airlines 84

Cision

MAY 31, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. But it can be done.

Consumer 243

Consumer Branding Brand How To 243

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

JULY 10, 2017

Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Low-level personnel announcements.

Pitching 170

Pitching Media Product Launch Agency 170

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Corporate Care or Greenwashing? appeared first on ReputationUs.

Reputation 78

Reputation Corporate Survey Employee 78

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Employees are credible influencers.

International 136

International Internal Communications Employee 136

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. For more learnings from the 2016 PRSA Health Academy Conference, check out insights from other attendees such as Finn Partners and Shift Communications , or follow #PRSAHealth. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Jessica spent six years in corporate PR before launching her own business. Jessica Lawlor, President & CEO of Jessica Lawlor & Company.

Community 150

Community Twitter Corporate Groups 150

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

PRSay

OCTOBER 24, 2018

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Mitsubishi’s history of scandals suggested an unethical corporate culture. to $3.97) per share.

Ethics 265

Ethics Automotive Conference Technology 265

Communications Conversations

DECEMBER 14, 2015

And while I’m not backing off my primary claims (no coffees with folks who want to “pick my brain” and phone calls instead of coffees with students looking for advice), I am making a concerted effort in 2016 to get back to coffees. I think we may get lucky in 2016. Hoping to fix that in 2016. Redo for 2016.

Meeting 60

Meeting Travel Storytelling Local 60

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency is key when it comes to successful marketing. So the question remains: Where is the best place to be transparent?

Branding 208

Branding Brand Consumer Transportation 208

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., Tell five friends and ask them to do the same with five other friends and pass it on.”.

Communications 202

Communications Nonprofit Employee Local 202

Cision

JUNE 16, 2016

Hugh Elliott (@HughSElliott) June 15, 2016. ” Director for corporate communications at the Cleveland Clinic, Eileen Sheil , says: “As a PR industry, we really need to move from being nice to have, to being needed to have.” Gorkana (@Gorkana) June 15, 2016. Gorkana (@Gorkana) June 15, 2016. amecsummit.

International 120

International Internal Measurement Analytics 120

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Still not exactly sure what the title means, but I do know Nathan’s move from Bolin to FRWD in 2016 was a big one.

Marketing 60

Marketing Agency Social Media Leadership 60

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. What’s more, media credibility has actually increased over 2016. Here’s hoping for smoother road in 2018.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

MARCH 1, 2016

Although the hacking of any corporate communication platform is concerning, the fix is a password change or platform escalation, and it is easily explained (ask any athlete or public figure who tweets something objectionable only to explain that their account was “hacked”). .” ” Business Week no. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Wadds Inc.

MAY 19, 2022

You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

Corporate 52

Corporate Employee Journalism System 52

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. DemandGen Report – 2016 Content Preferences Survey ). Like biting the tail of a dinosaur – it takes a while for the message to reach the brain. This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. Altimeter ).

Strategy 149

Strategy B2C SEO Social Media 149

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. But in a high-stakes situation where a strong apology is required, most leaders need help with the art of expressing remorse. ) A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2016.

Interviews 170

Interviews Media Training Training Video 170

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information.

Mobile 122

Mobile Employee Communications Retail 122

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 89

Survey Corporate Comparison Financial 89

Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. The GIFT 2016 report provides the basis for a call to action for accountants and regulators of the accounting profession to get to grips with this important issue. You can download the Global Intangible Finance Report (GIFT) 2016 here.

Reputation 94

Reputation Measurement Branding Brand 94

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. Let’s revise the 2016 numbers. Agency $88,000.

Survey 124

Survey Agency Report Corporate 124

Cision

MARCH 20, 2017

With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media. This is why we’ve invested so heavily in the Cision Communications Cloud.

Technology 227

Technology Data Big Data Measurement 227

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Lisa Seidenberg is vice president of media relations at Greentarget , a Chicago-based PR firm focused on financial, professional services and corporate clients. Photo credit: giodilo ].

Journalism 158

Journalism Survey Ethics Report 158

Cision

MAY 26, 2017

To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). It’s where they receive their data and breaking news.

Infographics 120

Infographics Comparison Retail Study 120

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 216

Marketing Content Marketing Social Media Employee 216