Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Why should you join industry-specific organizations (PRSSA) and/or interest-specific clubs (Accapella club, dance team, etc.)?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

MARCH 1, 2016

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers. It’s present in every industry.

Technology 120

Technology Industry Storytelling Strategy 120

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. As an industry, how can we continue to improve PR measurement? KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Cision

JANUARY 27, 2016

In this interview, he discusses his agency’s partnership with financial organizations and the role that communication plays in the industry. That flexibility enables everyone here to use their creativity and to collaborate on problem-solving. There is a lot in the pipeline for 2016 as Investopedia continues to grow.

Financial 120

Financial Trends Data Industry 120

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Read Cision’s free “State of the Media 2016 Report!” I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. And as an industry, it’s ripe for innovation, so there is a lot to be explored in the future. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. Creative thinking and ideas generation as part of the meeting experience. 2016 Global Copper Skillet Competition.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

OnePitch

DECEMBER 13, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. But the problem with that is then you see stuff you’re like, “Hmm, 2016. Kimeko, you came prepared on our little video interview with your whole sheet of notes on pitch tips. Her Inbox & Pitches. [00:02:08]

Pitching 52

Pitching System Video Television 52

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Are you ready? Everybody wins!

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Claire Woit has already blazed a trail of success in her eight years in the communications/PR industry. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

FEBRUARY 28, 2018

So, let’s quickly examine some of the data from recent industry based research: 13 percent of respondents judge the professional standards of PR practitioners by levels of training and qualifications. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016).

Training 65

Training Ethics Data Analysis 65

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host free webinars or workshops on a topic related to your industry. Write a white paper or research report on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

NOVEMBER 26, 2016

Although the Big Soda company sold Columbia Pictures seven years later, they made a lasting impact on the industry. The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. At worst, it will become the equivalent of saying something is ‘the Uber’ of its industry, causing eye rolls and worse.

Writing 199

Writing Communications Marketing B2B 199

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. lXerqF1BDC.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. In a podcast interview Paul Sutton said the images served as highly visible warning signs for practitioners. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people.

Analysis 60

Analysis Technology Tools Exercises 60

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Thomas is a passionate leader aspiring to work in the sports industry. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. For instance, if there’s a major news story or trend impacting your industry, break down important facts into a series of images overlaid with Snapchat captions offering context. Conduct quickie interviews. .

Storytelling 40

Storytelling Brand Branding Journalism 40

MaccaPR

AUGUST 26, 2015

Stay tuned in 2016! After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Trade media and industry trade groups can also be of great help.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout.

Writing 83

Writing Google Blogging Exercises 83

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. How has the PR industry changed in recent years? How did you get your start in PR? Being delicious and good for you — which it is! wasn’t enough.

Film 120

Film Creativity Brand Branding 120

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Joe and Robert discuss the marketing news of the week each episode, offering a big-picture look at what’s happening in the industry.

Marketing 74

Marketing Conference Content Marketing Agency 74

NewsWhip

NOVEMBER 13, 2020

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? Brett Speed of culture? I like that.

Agency 78

Agency Creativity Instagram Trends 78

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I have awesome clients who give me room to get creative, which makes my job fun.

Media 112

Media Journalism Report Video 112

Communications Conversations

AUGUST 1, 2019

In the summer of 2018 our CEO announced to the organization that we will launch our first-ever Innovation Lab in 2019 and they would recruit 6 people from within the organization to completely step away from their current roles and come together to innovate around a specific challenge the organization/industry is faced with.

Social Media 60

Social Media Media Video Meeting 60

Stephen Waddington

DECEMBER 13, 2017

If the aim of PR is to reach a wide audience, then it makes sense that the industry is reflective of those audiences. Finding and retaining good talent is increasingly cited as one of the top challenges facing the industry by employers. Diversity drives innovation and creativity. It makes business sense. Clients demand it.

Training 80

Training Groups Industry Examples 80

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Jeff Perkins (@jeffperkins8) December 7, 2016. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Karen Freberg

MARCH 2, 2018

My first was self-published back in 2016, which actually really started everything for me. This third book (titled Social Media for Strategic Communication: Creative Strategies and Research-Based Applications ) is primarily focused on bridging the art and science of social media and strategic communication. This will be my third book.

Social Media 40

Social Media Exercises Resources Writing 40

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. For creative invention and surreal comedy Malcolm Pryce’s ‘Last Tango in Abersytwyth’ series always amuses.

Film 40

Film Creativity Newspapers Internal 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? of journalists find expert interviews and products to review valuable.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? of journalists find expert interviews and products to review valuable.

Media Relations 40

Media Relations Media Mobile Pitching 40