2016 Creativity Viral 
Cision
OCTOBER 7, 2016
2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. Plan your content in advance; prepare a creative post the month before you plan to use it. Advance a conversation by building off of where the conversation ended last year — start with new information and creativity and then cover more familiar tropes.
ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
JUNE 2, 2017
What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.
Cision
MARCH 24, 2016
In fact, according to Edelman’s 2016 Trust Barometer , 78 percent of people trust their peers, while 49 percent trust CEOs. It’s every brand’s dream to go viral, but it doesn’t often happen. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. Add credibility.
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. All it takes is a creative team, a willingness to take risks, and serious commitment to PR. Here are some tips based on tech PR experience.
Shift Communications
DECEMBER 15, 2016
Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit.
Cision
NOVEMBER 24, 2015
It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Get creative and don ’ t be afraid to pay. Viral content occurs when the right content is shared at the right time by the right people. You now have a different, more exciting challenge. Changing Habits.
Expert insights. Personalized for you.
318 
Let's personalize your content