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“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. When one summer’s team of interns banded together and came to ask if they could write a new business plan for a potential account, we didn’t hesitate. Be prepared to be flexible, and be amazed.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Invest in your future! Growing smarter.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194
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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Invest in your future! Growing smarter.

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It’s time for comms to get serious about ‘cancel culture’

PR in High Definition

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. These are social, ethical, and moral matters.

Groups 62
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Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84