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2016 – A Year in Traditional Media

Shift Communications

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. The story generated millions of positive news impressions for the brand and this truly special employee.”. Client: Blink. Annie Perkins.

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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

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New Pros Week is Coming: Here’s How to Get Involved

PRSay

1-7, 2016) encourages new public relations professionals to share resources and advice with fellow new professionals across the country as we celebrate current members and encourage new members to join. Here are a few ideas: Promote your local PRSA Chapter’s New Professionals Week event to employees.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Write a guest blog post for a popular industry publication or website. 4 Ormont Blumberg, P.

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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. Along that line, keep your writing conversational. I’ve noticed a tendency for PR people to write like academics. You were also a solo pro off-and-on for years.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". I write about this in my last book, which I already published during the pandemic - The Morning After. How will horizontal management affect employees? -

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It’s time for comms to get serious about ‘cancel culture’

PR in High Definition

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. This has become common in the world of entertainment.

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