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2016 – A Year in Traditional Media

Shift Communications

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. The story generated millions of positive news impressions for the brand and this truly special employee.”. Client: Blink. Annie Perkins.

Print 60
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 193
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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116
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New Pros Week is Coming: Here’s How to Get Involved

PRSay

1-7, 2016) encourages new public relations professionals to share resources and advice with fellow new professionals across the country as we celebrate current members and encourage new members to join. Here are a few ideas: Promote your local PRSA Chapter’s New Professionals Week event to employees.

How To 60
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What do Public Relations Salary Ranges Look Like in 2019?

Sword and the Script

2016: $92,125. In writing this post, I checked my local area and the site says the average (not median) salary for a “public relations manager” in the U.S. The diversity of opinions here demonstrates that there isn’t any single reason for an employee exodus – all of these things matter. 2018: $95,000. 2017: $91,000.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Write a guest blog post for a popular industry publication or website. 4 Ormont Blumberg, P.

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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. Along that line, keep your writing conversational. I’ve noticed a tendency for PR people to write like academics. You were also a solo pro off-and-on for years.

Publicity 174