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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Ninety-three percent said they believe or somewhat believe that false information negatively affects journalism. We also believe the PR profession should support credible journalism in these turbulent times.

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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Dr. Marlene S.

Ethics 115
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Ethics: Not Just a Policy

PRSay

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

Ethics 113
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

billion in 2016 (Public Relations and Communications Association, 2016). A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Continuous learning.

Publicity 167
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

In 2016, I decided to hang out a shingle and start my own business. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. That next spring I started this blog, largely as a means of professional development. That’s of course what I did. In 2023, the 14 th year of publishing, I published 50 blog posts.

Blogging 112
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The Golden Rule of Persuasion

Doctor Spin

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology, 36 2, 147–168. “Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: Current opinion in psychology 1 Wänke, M. Primes as hidden persuaders. link] 2 Bargh, J.

eBook 52
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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. One thing is certain: the fight against fake news is not only a technical problem, but is also a moral and ethical one.