Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable.

Publicity 150

Publicity Policies Social Media Study 150

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. An “Interview” with ChatGPT: What is Public Relations? A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. That next spring I started this blog, largely as a means of professional development. How has PR Changed?

Blogging 144

Blogging Software B2B Survey 144

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. And what about the response of the technology sector, most notably Facebook and Twitter? approach on disinformation — especially when it comes to Russia. “We

Government 133

Government Conference Exercises Education 133

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Technology Agency 150

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. It may seem like a contradiction for content to become more personalized, while also becoming more automated, but that’s the power of technology. CX goes hard.

B2B 120

B2B Customer Service Software Technology 120

Presspage

NOVEMBER 8, 2024

Technological crises : As the name suggests, this involves a malfunctioning of technology, directly affecting daily operations. As virtually every modern business is dependent on some form of technology, something going wrong is an underlying threat at all times. Here are several examples that companies should expect to face.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. .” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 211

Writing Communications Marketing B2B 211

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. Digital transformation is when an organization utilizes technology to completely reinvent their company.

Software 113

Software Digital PR Leadership LinkedIn 113

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 121

B2B Marketing How To Survey 121

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

The suddenly sober mood of 2016 is extending to Silicon Valley. ” The rise and fall of the once-promising health technology startup is a warning for investors chasing the next unicorn. One factor is the recent frothy environment for technology startups. In 2014 Fortune put Holmes on its cover.

Chemicals 120

Chemicals Healthcare Technology Policies 120

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Read Cision’s free “State of the Media 2016 Report!” I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). To communicate effectively across a full range of platforms and technologies. In the UK the public relations market employs 99,900 people and contributes £16.7 billion to the UK economy (Public Relations and Communications Association, 2021).

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

APRIL 2, 2019

It has always been a feature of the media but rose to prominence in 2016 during the propaganda fuelled EU Referendum and US Election. An interview was filmed in one language while a second was interviewed in a different language. Fake news is disinformation spread by social and traditional media. Deep fake goes a step further.

Film 90

Film Video Interviews Technology 90

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 14

Technology Company Software Marketing 14

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

OCTOBER 4, 2016

He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses.

Technology 108

Technology System Data Leadership 108

Cision

SEPTEMBER 8, 2016

It’s not necessarily about content or technology, he explained in his keynote. Cision (@Cision) September 7, 2016. Conducting deep dive interviews. PR Newswire (@PRNewswire) September 7, 2016. It’s about building relationships — and that comes down to people. Commit to customers. Must be fair exchange of value.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

JUNE 7, 2016

In this interview, Aedhmar discusses the benefits of working with the C-suite, the importance of effecting positive change with communication and why better understanding your audience will lead to more effective communication. I believe that technology and how it will support human interaction will continue to evolve and change over time.

Groups 120

Groups Industry Technology Communications 120

Shift Communications

MARCH 3, 2016

First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. The 10 honorees each have a few minutes on stage to tell the story of how they use technology to level the playing field between the haves and the have nots. Julie Frey. Account Manager. Sara Lasseter.

Interviews 60

Interviews Conference Creativity Community 60

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. Happy reading!

Meeting 98

Meeting Automotive Mobile Media 98

Sword and the Script

APRIL 16, 2019

Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10. Its acquisitions have included one of those two press release companies – Cision bought PR Newswire for a reported $841 million in 2016.

Survey 73

Survey Technology Corporate Financial 73

Cision

MAY 12, 2016

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. 2016 is shaping up to be an important election year. You need the research to back it up.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? We interviewed the Neoman comms team to find out the secrets behind their success. Technology investment + human capital = The virtuous PR circle. Some amazing practical lessons here from the Swedish Pirate Party. What is Inbound & why should PR pros care? 2 min video on Remote Working vs The Office.

eBook 120

eBook Google Tools Analytics 120

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Career paths will evolve. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

Bianchi Biz Blog

FEBRUARY 12, 2024

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism.

Meeting 86

Meeting Report Transportation Automotive 86

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. He’s my guest for this latest interview in the Off Script series. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis.

Internal 86

Internal International Interviews Airlines 86

PR 20/20

OCTOBER 10, 2017

It’s possible thanks to an existing and rapidly improving technology called artificial intelligence—and it’s about to change inbound forever. These technologies have different capabilities and are at different levels of maturity, but are all considered AI. Tools that use AI may rely on one or more of these technologies.

Marketing 81

Marketing eBook System Tools 81

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. PRSA has been very busy rolling out new services to provide value to our members – and updating the technology infrastructure to let us do even more.

Conference 60

Conference Leadership Meeting Internal 60

PR 20/20

JUNE 13, 2017

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Write content.

Marketing 51

Marketing Technology Conference Content Marketing 51

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. Every year you will read recaps of products, technologies and parties within the interactive portion of the event. Esquire: The 12 Biggest Winners of SXSW 2016.

Privacy 60

Privacy Hotels Film Data 60

PRSay

DECEMBER 7, 2016

The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part Examination process. Given advancements in technology and the ease of availability of teleconferencing tools, the need to justify “hardship” has been removed. Communication skills / interviewing.

Analysis 60

Analysis Local Data Technology 60

Sword and the Script

JANUARY 26, 2016

“Over eight seasons, Reagan and [Don] Herbert crisscrossed the country to visit more than 130 GE labs and factories, reporting on everything from jet engine development — the technology was barely a decade old back then — to the future of electricity,” according to Tomas Kellner, in an article published in November 2015 for GE Reports.

Content Marketing 60

Content Marketing Marketing Television Film 60

Mindful Marketing

JUNE 19, 2021

From 2016 to 2020, revenue from influencer marketing leapt from $1.7 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 and their growing comfort with technology. This point hit home for me earlier this spring as I interviewed prospective college students for a special scholarship program. billion to $9.7

Social Media 82

Social Media Media Fashion Instagram 82

Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. The stakes could hardly be higher: the case for better organisational listening more than deserves a hearing.

Publicity 52

Publicity Communications Government Airlines 52