MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

JUNE 5, 2017

Write good, creative content. In September 2016 alone, Tasty generated nearly 1.8 Lens lets users upload a photo from mobile, and then Pinterest will populate pins relating to that object. Data and optimization have captured the attention of marketers everywhere, but don’t let the quality of your content fall to the wayside.

Pinterest 202

Pinterest Creativity Video Retail 202

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. Make every piece of copy you write and every campaign you pitch embody the truth well told. approach on disinformation — especially when it comes to Russia.

Government 133

Government Conference Exercises Education 133

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. DOWNLOAD THE PDF.

Infographics 150

Infographics Course Survey Agency 150

Deirdre Breakenridge

JULY 9, 2018

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. These tips will also help you stand out in interview and applications. If you have to write a research report, how could that research help your client’s business? A Guest Post by Sedale McCall, Digital Analyst, GPG.

Social Media 150

Social Media Media Case Study Analytics 150

Stephen Waddington

NOVEMBER 26, 2017

The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. It’s the advice that I gave Marcel when we first met in the summer of 2016. The main goal when I first started MK was to sharpen my writing skills. What’s your writing habit? He took note.

Publicity 105

Publicity Media Writing Blogging 105

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. An “Interview” with ChatGPT: What is Public Relations? If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history? That next spring I started this blog, largely as a means of professional development. How has PR Changed?

Blogging 144

Blogging Software B2B Survey 144

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 121

B2B Marketing How To Survey 121

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. As election 2016 showed, social media has arrived as a primary news source. Organize before you write. CX goes hard. What’s your way in? How is your story different?

B2B 120

B2B Customer Service Software Technology 120

Stephen Waddington

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). Chartered accreditation in public relations initially required practitioners to provide a career history, write a pseudo academic essay on an area of practice, and attend a panel interview. In five years, it has grown from 83,000 people and £12.9

Publicity 167

Publicity Ethics Training Education 167

PRSay

OCTOBER 29, 2019

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I

Television 112

Television Writing Video Storytelling 112

Cision

MARCH 8, 2016

In this interview, he discusses why financial firms are under attack, how brands should respond to social media crises and what the key factor is for protecting a brand’s reputation. My skill set includes strong writing and speaking, both essential for a communication professional. What drew you to the field of communication?

Financial 120

Financial Reputation Newspapers Social Media 120

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. Others will also write follow-ups that lean on your SME’s expertise. Another example is the YouTube brand safety crisis.

Pitching 136

Pitching Media Privacy YouTube 136

Cision

SEPTEMBER 8, 2016

Cision (@Cision) September 7, 2016. Conducting deep dive interviews. What are you writing that we can collaborate on? PR Newswire (@PRNewswire) September 7, 2016. Don’t overask of your influencers. Must be fair exchange of value. What can you give (and give and give) to get? bryankramer #CMWorld.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Shift Communications

MARCH 3, 2016

First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin. Julie Frey. Account Manager. Sara Lasseter. Senior Account Executive.

Interviews 60

Interviews Conference Creativity Community 60

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. “The The Truth” is the New Misinformation.

Reputation 78

Reputation Government Film Viral 78

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner. Mark served as the PRSA National Chair in 2016 and launched this venture in 2018 with an interview of Paula Pedene, APR, Fellow PRSA, author of A Sacred Duty: How a Whistleblower Took on the VA and Won.

Ethics 111

Ethics Industry Publicity Analysis 111

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. This ratio has doubled in the last 10 years.

Media Relations 100

Media Relations Pitching Media Report 100

The Hoffman Agency

JULY 29, 2020

Sure, I can draw some pretty pictures, and yeah, sometimes I can put some writing next to it; but boy, is it often way harder than it seems! Having graduated from art school in December of 2016, I was adamant that I was going to take on the design world — or so I thought! Instead, I was met with an immediate sense of dread.

Internal 68

Internal International Creativity Interviews 68

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. In fact, he writes that “Steve Jobs read and personally approved every press release.” Spend your time writing a good pitch, rather than “following up” with reporters.

Media Relations 60

Media Relations Media Pitching Writing 60

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. It can even be in form of an interview with such an expert where they share their views on that topic.

eBook 108

eBook Infographics Pinterest How To 108

Bianchi Biz Blog

FEBRUARY 12, 2024

It’s one thing to write about how cars are changing from behind a desk. A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. Describe the craziest or most fun story you have written. My first (somewhat harrowing) road trip in an EV stands out. It’s another to go and live it.

Meeting 86

Meeting Report Transportation Automotive 86

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Its acquisitions have included one of those two press release companies – Cision bought PR Newswire for a reported $841 million in 2016. The third company on the list, Cision, has been on a buying spree.

Survey 73

Survey Technology Corporate Financial 73

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. Let’s dive into each area.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? Blog posts in 2017 are taking longer to write and are longer in length. The firm says it surveyed 1,055 bloggers and published the report late in 2016. The caveat is that merely writing longer blog posts doesn’t necessarily mean better quality. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

PR 20/20

JUNE 13, 2017

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Write content. Review analytics and write performance reports. Discover content ideas. Automate content (at scale). Optimize content.

Marketing 51

Marketing Technology Conference Content Marketing 51

Beyond PR

APRIL 11, 2018

Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. They’re experts in their industry and what they do best. About Shane Schick.

Instagram 74

Instagram Pitching Media Tourism 74

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. For a fee, the publication will write stories for companies to distribute on the platforms of their choice. I’ve captured 10 symbols that remind us this isn’t our father’s PR industry.

Industry 60

Industry Storytelling Journalism Corporate 60

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). Basically, I do everything (or at least it feels like I do, LOL). .

Meeting 66

Meeting Automotive Media Airlines 66

Wadds Inc.

JULY 6, 2022

billion in 2016 (Public Relations and Communications Association, 2016). Chartered accreditation in public relations initially required practitioners to provide a career history, write a pseudo academic essay on an area of practice, and attend a panel interview. In five years, it has grown from 83,000 people and £12.9

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

NOVEMBER 26, 2016

The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016.

Branding 60

Branding Brand Content Marketing Film 60

PR 20/20

OCTOBER 10, 2017

McKinsey says tech companies spent between $20 to $30 billion on AI in 2016 across industries. rise in deals to AI startups from 2012 to 2016, according to CB Insights. We publish exclusive interviews with AI providers and actionable advice on use cases. And there has been a 4.6X

Marketing 81

Marketing eBook System Tools 81

PR Conversations

JULY 8, 2016

Their popularity among the academic community is such that the excellent Gender and Public Relations is due out in paperback on 31 July 2016; which I trust will encourage more PR practitioners to engage with the critical perspectives on voice, image and identity, that the books range of chapters covers. From fruitcake to iced cupcake.

Skype 48

Skype Conference Writing Internal 48