Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? Learn how to build a brand journalism program with Cision’s free white paper! Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content.

How To 282

How To Storytelling B2C Measurement 282

Cision

MAY 24, 2016

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Anna Williamson (@AnnaWilliamzon) May 18, 2016. Cision (@Cision) May 18, 2016. Is it interesting?” Marc agrees.

Film 211

Film Pitching Print Journalism 211

Cision

APRIL 22, 2016

While outlets like The Wall Street Journal decided to opt out, other media, both traditional and digital flocked to share the most influential moments of the show.

Fashion 120

Fashion Data Twitter Software 120

Cision

MAY 17, 2016

Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information. Cision’s 2016 State of the Media Report found that journalists saw multimedia journalism and video- and image-based content as two of the most important trends of 2015.

Survey 180

Survey Infographics Meeting Video 180

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Since 2016, audio has seen an increase in popularity.

Study 118

Study Radio Newspapers Web 118

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

What’s more, media credibility has actually increased over 2016. After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Yet most national outlets posted gains in the ways that matter – ratings and readers. The results were often ugly.

Airlines 180

Airlines Reputation Journalism Crisis 180

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 189

Communications Journalism Advertising Advertising 189

Agility PR Solutions

JANUARY 7, 2020

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117

Marketing Analysis Journalism Internal 117

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016 [link] Stats, facts and guesses abound about the top health care trends in 2016. The post 8 tips for health care organizations to foster better communication in 2016 appeared first on LTPR.

Communications 60

Communications Conference Journalism Trends 60

Flack's Revenge

FEBRUARY 6, 2018

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. Frankly, I’m exhausted as they took us on a wild ride.

Facebook 120

Facebook Journalism Local Google 120

Flack's Revenge

FEBRUARY 3, 2016

Dieter Bohn (@backlon) February 2, 2016. ಠ_ಠ (@MikeIsaac) February 2, 2016. Arik Hesseldahl (@ahess247) February 2, 2016. Wall Street Journal: When it Comes to Tech Services, Cloud can be a Nebulous Term. 56oWTKMHIf this is a bad strategy. Magic leap raises a ton of money, still have no clue what it does https://t.co/Ps79Yc4KbB.

Journalism 120

Journalism Technology Strategy Company 120

Cision

MAY 8, 2015

Digital Drive: Several legacy media outlets accelerating digital strategies, including a digital-first shift at The New York Times ( POLITICO ), a fresh digital team at The Wall Street Journal ( Poynter ), the appointment of the first chief data officer at Time Inc. and The Wall Street Journal ( Capital) Time Inc.

Reddit 120

Reddit Media Journalism Software 120

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day.

Trends 83

Trends Publicity Analytics Software 83

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. I’ve started a very specific gratitude journal. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Ishmael's Corner

DECEMBER 12, 2016

If there were ever a year that proved life is better than fiction, it was 2016. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. As always, subjectivity rules my curation of the best posts of the year.

Storytelling 60

Storytelling Industry Communications Publicity 60

PRSay

DECEMBER 7, 2017

This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel. Neill is an assistant professor at the Baylor University in the Department of Journalism, Public Relations & New Media. We pursued this latest study in response to those findings.

Ethics 115

Ethics Journalism Conference Study 115

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. But one highly undesirable outcome is “fake news.” Facebook & Twitter.

Government 149

Government Wikipedia YouTube Google 149

Cision

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. Confidence in the media has recently eroded due to the recent U.S.

Branding 253

Branding Brand Government Ethics 253

Ishmael's Corner

JANUARY 26, 2016

The Grab Bag makes its 2016 debut. The post Don’t Tell Anyone About Your CIA Application, “We Messed Up” and Journalism Takes on a Marketing Twist appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Journalism 60

Journalism Storytelling Marketing Study 60

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. However, the 2016 consumer will want to engage more with docs, not just apps. Casey Boggs is president of Portland-based LT Public Relations.

Communications 60

Communications Insurance Insurance Privacy 60

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Are you planning or working on any additional research studies in 2016 / 2017? My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

Stephen Waddington

MAY 19, 2022

However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour. The researchers created a dataset of reviews from more than 4,000 public companies between 2008 and 2016 and extracted a vocabulary of more than 11,500 words.

Corporate 120

Corporate Employee Journalism System 120

Cision

SEPTEMBER 11, 2017

According to our 2016 Shareholder Confidence 365 Study , more than 60 percent of institutional investors claim they receive emails directly from companies they already are interested in, but another 30 percent receive their news primarily from news portals, including Bloomberg and Morningstar.

Banking 192

Banking Newspapers Study Company 192

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Anyone in public relations would agree that the news stories of 2016 have been crazy. We have seen the future and it is “constructive journalism.” ” While it may be true that the schadenfreude in all of us portends a love of negative news, the truth is positive news or constructive journalism bonds us.

Construction 120

Construction Journalism Tourism Local 120

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. Here are the top 10 most-read posts from the last 12 months.

Blogging 144

Blogging Software B2B Survey 144

Communications Conversations

NOVEMBER 2, 2017

“ We started using it at the 2016 press conference at Target Field –and, it really took off. Last fall, I noticed many of the high schools in the area were using “hoco” and using a #hoco hash tag for their homecoming activities. So, I came up with “ # TOJO 17. In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

PRSay

FEBRUARY 24, 2021

Wells Award for leadership in journalism for people of color. She died in 2016 at age 98. She went on to win numerous career honors, including the Ida B. Known for her volunteer work, Kaiser was involved in multiple organizations, including the National Association for the Advancement of Colored People (NAACP).

Newspapers 122

Newspapers Fashion Leadership Journalism 122

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

ImPRessions - Crenshaw Communications

JULY 18, 2018

In 2016, Gizmodo got ahold of a stray email thread from a Microsoft employee that included some highly detailed “dossiers” about journalists. On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros. Briefing books shouldn’t contain sensitive material.

Interviews 136

Interviews Construction Report Journalism 136

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Brad Marley , Chief Storyteller, Yelram Media .

Marketing 216

Marketing Content Marketing Social Media Employee 216

Rock the Status Quo

APRIL 8, 2016

It seems making the leap is very difficult for many – even in journalism. Carrie Morgan (@morgancarrie) April 7, 2016. Mark DelSasso (@videoarch) April 7, 2016. Carrie Morgan (@morgancarrie) April 7, 2016. We forget to set that tendency aside and it creeps into the content we create. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

It seems making the leap is very difficult for many – even in journalism. Carrie Morgan (@morgancarrie) April 7, 2016. Mark DelSasso (@videoarch) April 7, 2016. Carrie Morgan (@morgancarrie) April 7, 2016. We forget to set that tendency aside and it creeps into the content we create. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

NewsWhip

JANUARY 27, 2020

million engagements to stories covering the movement, Oscar noms themselves and final results, 2016 still holds the record for most engagements to content about #OscarsSoWhite. Engagements to #OscarsSoWhite content in 2016. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Film 88

Film Media Television Journalism 88

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical.

Trends 120

Trends Mobile Video Film 120