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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Ninety-three percent said they believe or somewhat believe that false information negatively affects journalism. We also believe the PR profession should support credible journalism in these turbulent times.

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Philanthropist Craig Newmark on Ethical Communication

PRSay

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 174
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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel. She is a member of the PRSA Board of Ethics & Professional Standards.

Ethics 116
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3 Ways Communicators Can Help Restore Public Trust in the Media

PRSay

The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. Popkin, Newsday reporter Mark Chiusano and MediaPost writer Philip Rosenstein. These are three, key ways that PR agencies and communications professionals can help with the cause: 1.

Publicity 158
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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Since 2016, audio has seen an increase in popularity.

Study 119
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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

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Building Your Communications Career from the Ground Up: 5 Ways to Make Any Job Work for You

Deirdre Breakenridge

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Ask yourself what is important to you and create goals within your role and share them with team leadership. Everyone needs to start somewhere.